ClickZ

JANUARY 22, 2020

Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Provides lead generation. Automates marketing campaigns and engages the customer in a personalized manner.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

ANNUITAS

SEPTEMBER 21, 2018

AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. Their Content Management and Personalization products could also seriously expand Marketo’s ability to power PDG.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

SendinBlue

AUGUST 24, 2020

You can also create automated workflows geared towards different audience segments, for personalized messages that will resonate with your customers. There are also prebuilt signup forms to help you grow your email lists and collect customer information for personalization. The software is hot on personalization.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. This powerful solution focuses on building highly personalized, yet simple to create campaigns across all channels. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ClickZ

OCTOBER 22, 2020

Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. This software is not for the faint of heart. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Customer Experience Matrix

JUNE 9, 2009

I had a personal demonstration last week (are you impressed?), It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Eloqua provides interesting graphs of activity trends.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics. LoopFuse’s price-driven approach is one such strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Marketing automation tool combining email marketing, lead management, and reporting with sales alignment. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Conversica

OCTOBER 9, 2018

If your emails are sent to the right person at the wrong time, the chances of conversion are lower than if the same person receives a message at the right time in their buying process. This personalized approach shows that you’re genuinely interested in their process and their success as they evaluate solutions.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Lead Liaison

OCTOBER 5, 2020

” You must prepare for this with the same passion, dedication & discipline that you would apply to an in-person trade show. Even though it is hosted virtually, you still have the valuable opportunity to gather qualified leads from around the world & create meaningful connections. 3: Invest in your virtual booth.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

ViewPoint

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Tony Tissot of eTrigue remarked that lead generation is the responsibility of marketing, but getting the outcomes agreed upon should be the goal. Sean Callahan.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

thePoint

MAY 25, 2018

There is absolutely no reason you should not make a point to personally do one customer call each week. It might be you if you are a good writer, another internal person, or most likely the market/marketing consultant or someone they engage. Lead Generation, Lead Management & Lead Nurturing.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. They’re also personal.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

TrustRadius Marketing

NOVEMBER 14, 2019

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. The goal is to convert leads into long term satisfied customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. The same rule-building interface is used for content selection rules, segmentation queries, and lead scoring.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

MARCH 5, 2009

The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 integrate w/direct mail printer (directly transmit personalized marketing materials) 1 0 1 1 0 0.5 Content Management 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Their main focus has been on nurturing and scoring your existing leads. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Marketing Insider Group

JANUARY 13, 2011

My story: I was working for a 40 person, under $10 Million per year software company. My first job when I arrived at the company was to align with the head of sales and to completely re-engineer our website as well as our lead management process and CRM system. We had a great product and amazing customers.

Webcast 100

Webcast Work Management Marketing Management Content 100

Online Marketing Institute

NOVEMBER 1, 2010

Direct mail as lead management automation now makes it easier to use email, direct mail, Webinars, and telesmarketing to displace first sales calls and continue nurturing a dialogue with prospects. Compared with online interactions, person-to-person sales calls and meetings cost much more to execute.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Personalized customer journeys. It’s impossible to create highly personalized customer journeys without using automation. The software allows you to personalize every interaction with your customers — be it a website user experience or an email marketing campaign.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

NOVEMBER 4, 2010

An immediate, relevant, courteous, personalized e-mail from the rep assigned to that lead will help ensure that no real and immediate opportunities are falling through the cracks. Advocate Sales Lead Management Association Sirius Decisions Smashmouth Marketing The B2B Lead Blog Writing White Papers WordPress | Sandbox.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. We unveiled Lead Liaison’s ABM solution in late 2017 with resounding cheers from our client base.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Televerde

MARCH 3, 2020

Personalize outreach. Not long after integrating Eloqua with their Salesforce CRM, they recouped their investment and created a $36 million opportunity pipeline. According to Gartner, companies that automate lead management see an increase in revenue by 20% or more within 6 months. Nurture prospects from click to close.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

TrustRadius Marketing

DECEMBER 4, 2019

Multi-channel interactions with leads are all created and tracked within one platform, allowing for greater personalization and intelligent campaigns. Marketing automation tools also help facilitate lead management, online marketing, social marketing and have more advanced reporting and analytics capabilities.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Lead Liaison

MARCH 1, 2019

Real-time demonstrations emphasized the company’s belief in immediate, intentional, and personalized follow up. The show reinforced the fact that we have an industry-leading solution with distinct competitive advantages that people are craving,” says Jen Worsham, Director of Marketing at Lead Liaison.

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Customer Experience Matrix

MARCH 4, 2009

Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

LeanData

DECEMBER 28, 2015

Contact: Represents a person in the Salesforce system who has graduated from the lead status. Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

Customer Experience Matrix

MAY 20, 2009

The only one I personally see as important to a large number of marketers in the immediate future is the Webinar integration, because Webinars are widely popular and integration makes the marketer’s life significantly easier. The question is which of these features will turn out to be really essential.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

LeanData

DECEMBER 28, 2015

Contact: Represents a person in the Salesforce system who has graduated from the lead status. Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Contact: Represents a person in the Salesforce system who has graduated from the lead status. Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40