SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 94

Marketing AI B2B Marketing Trends Planning 94

SmartBrief - Marketing

JUNE 3, 2024

Thanks to AI, machines can meticulously analyze and optimize your every click, every scroll and every query. But what does the future look like for AI SEO tools? Let’s discover what lies ahead for AI-driven SEO, and how you can effectively use it to keep the top spot on the search results.

Marketing AI 101

Marketing AI SEO Ethics Lead Scoring 101

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. With the advancement of Artificial Intelligence (AI), ABM has witnessed a transformation, enabling marketers to deliver personalized experiences at scale and improve overall efficiency.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. Even everyday tasks get an AI makeover.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. of overall company revenue.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Heinz Marketing

SEPTEMBER 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing As we navigate the landscape of B2B marketing, it becomes increasingly evident that leveraging technology is not just beneficial but essential. It helps in identifying trends, understanding patterns, and finding potential prospects for a business.

Marketing AI 119

Marketing AI Analytics B2B Marketing Lead Ranking 119

Scoop.it

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. What is artificial intelligence in content marketing?

Marketing AI 102

Marketing AI Work Management Marketing Management Content Marketing 102

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 236

Marketing AI Ethics Content User-Generated Content 236

Heinz Marketing

APRIL 24, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Artificial Intelligence (AI) has become a buzzword in the business world, and for good reason. For B2B companies, the use of AI can provide a competitive edge and drive growth.

Marketing Management 94

Marketing Management Ethics Paid Search Agency Companies 94

Martech

JANUARY 29, 2024

These AI technologies and their relatives have found their way into the deepest corners of our online lives — so much so that “the algorithm” has become a common phrase even among non-technical folks to refer to the invisible hand of the more or less sophisticated models that feed our collective experience. and “What is authenticity?”

Marketing AI 95

Marketing AI Ethics Training Opinions 95

Unbounce

JULY 5, 2023

The answer: AI, baby. Specifically, AI analytics. And that’s the point: AI’s ability to process so much data at incredible speeds makes a lot of today’s digital experiences possible. The more AI observes, the more it learns and improves. We’re gonna explain the who, what, when, where, and why of AI analytics in marketing.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. What’s driving the renewed focus on organic search?

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Learn from the Pros

APRIL 3, 2024

Artificial Intelligence (AI) is rapidly transforming the B2B landscape, with more and more companies investing in this technology to gain a competitive advantage. This is where forming an AI council comes into play. Why Does a Business Need an AI Council Strategy? AI Councils: Who Should Be Involved?

Marketing AI 52

Marketing AI Webinar Metrics Ethics Guidelines 52

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. We’re going to see AI as an assistant.

Marketing AI 128

Marketing AI Social Media Trends Work Management 128

ClearVoice

FEBRUARY 5, 2024

Considering the constant shift in content trends and cutthroat competition, you need a powered-up content operation that can scale quickly and boost efficiency. That’s where integrating Artificial Intelligence (AI) and automation in your outsourcing process comes in. At least, not anymore. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Binary Demand

FEBRUARY 27, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. Even everyday tasks get an AI makeover.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? As technology continues to evolve, so do marketing strategies. Initially seen as an intrusive and annoying sales tactic, it has transformed into a valuable tool for B2B marketers.

Telemarketing 92

Telemarketing Work Management Marketing Management Marketing AI 92

SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? So instead of, “Will marketing be replaced by AI?”

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This is where video marketing excels. Versatility and Storytelling Video marketing is incredibly versatile.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Martech

NOVEMBER 14, 2023

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer.

Planning 123

Planning Marketing AI Enterprise Management Work Management 123

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. How do we integrate AI into our strategy?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Only B2B

OCTOBER 17, 2023

In the dynamic realm of sales, the pursuit of qualified leads ( Sales qualified or Marketing qualified ) is a pivotal element that drives success. However, with the advent of Artificial Intelligence (AI), the landscape of lead qualification has witnessed a revolutionary transformation.

Lead Qualification 62

Lead Qualification Marketing AI Sales Qualified Leads Lead Ranking 62

Valasys

SEPTEMBER 5, 2023

AI is a key player in modern lead generation strategies , utilizing data analysis, predictive analytics, and automation to enhance efficiency. AI-driven chatbots engage visitors in real-time, lead scoring and qualification prioritize valuable leads, and automation streamlines follow-ups.

Marketing AI 52

Marketing AI Lead Generation Lead Ranking Lead Scoring 52

Salesforce Marketing Cloud

FEBRUARY 9, 2023

Recently, there has been a lot of buzz around ChatGPT, a generative artificial intelligence (AI) model developed by OpenAI. GPT and other generative AI models like Anthropic and Bard are built on pre-trained, large language models that help users create unique text, images, and other content from text-based prompts.

Enterprise Management 98

Enterprise Management Work Management Service Generation 98

Valasys

JANUARY 25, 2024

In the swirling tides of the digital landscape, where trends shift like sand and attention spans dwindle to fleeting seconds, establishing a resilient brand identity has become an imperative. Demystifying AI-Powered Branding: A Symphony of Data and Creativity AI-powered branding isn’t simply AI sprinkled on existing marketing tactics.

Marketing AI 40

Marketing AI Brand Identity Branding Ad Building 40

Valasys

FEBRUARY 2, 2024

With the advent of artificial intelligence (AI), businesses now have access to advanced tools and techniques for identifying and reaching their target markets with unprecedented precision. What is AI-Enhanced Target Market Identification? Think of it as generating ICP using AI Analytics.

Marketing AI 40

Marketing AI Ethics Paid Search Agency Customer Satisfaction 40

Salesforce Marketing Cloud

DECEMBER 12, 2023

As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. It can be unpredictable, inaccurate, and at times can make things up.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Convert

AUGUST 14, 2023

To kickstart this piece, let’s establish a fact: We aren’t AI usage or development experts. There’s been a ton (conservative estimate) of hype around AI since late 2022. You can’t turn on the TV today without hearing AI this or that in 10 minutes or less. People are going down this AI rabbit hole, throwing caution to the wind.

Marketing AI 52

Marketing AI Ethics Business Privacy 52

Martech

MAY 26, 2023

Whether you’re for it or against it, AI is everywhere nowadays. Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. Why is AI okay sometimes but not others? In my opinion, it’s always okay — when used ethically.

Marketing AI 86

Marketing AI Work Management B2B Marketing Management 86

SalesIntel

DECEMBER 26, 2023

Lead management stands at the intersection of two crucial innovations: Artificial Intelligence (AI) and Data Enrichment. The convergence of AI’s cognitive capabilities and the depth of enriched data starts a new chapter in lead management, promising unprecedented precision, personalization, and efficiency.

Marketing AI 52

Marketing AI Lead Management Lead Ranking Lead Scoring 52

Vision6

JANUARY 14, 2024

Are you tired of creating marketing campaigns that don’t resonate the way they should? Welcome to the era of AI marketing- the missing link in your marketing strategies. AI has the potential to help your business revolutionise the way you connect with your audience. How can AI be used for marketing?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Exo B2B

JANUARY 30, 2024

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52