article thumbnail

Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

150% increase in lead generation from 2010 to 2011. Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads. Technology is a major factor in effective lead scoring and nurturing once that lead has been generated. 1,500% ROI on SEO in 2011.

article thumbnail

Demand Generation vs. Lead Generation: What’s the Difference?

Metadata

If you want to have any long-term success with lead gen you have to get your demand gen strategy in place first. You can’t generate quality leads (via demo requests or social ads) without first generating demand (via content.). What is lead generation? Should you prioritize demand gen or lead gen?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top B2B Lead Generation Statistics for 2021

Zoominfo

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ).

article thumbnail

How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Read More: Why Your Website is a Lead-Gen Liability] Jen Gilhoi, Sparktrack Consulting I miss the amazing visuals and photography that comes from a high-energy in-person event.

article thumbnail

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What are some tips to improve event marketing?

article thumbnail

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. a social media advertising agency, does best.

article thumbnail

Marketers and Landing Pages: Behind the Scenes for 2020

Unbounce

A business-as-usual approach to event marketing hasn’t been possible, for instance, and the landscape for PPC and social is different than it was six months ago. Many say this shift to virtual gatherings will have a lasting impact on how they do event marketing.). So, yes, marketers are using landing pages quite often. .