Search Engine Journal
AUGUST 29, 2021
Want to write impactful content today and beyond? Master these seven top tips and start writing content that delivers results. The post 7 Winning Content Writing Tips for 2021 (+ Guide) appeared first on Search Engine Journal.
The Daily Egg
AUGUST 29, 2021
Platformly will turn your mundane marketing tasks into opportunities for growth, insight, and income. This all-in-one marketing automation system will reduce the. The post Platform.ly Review appeared first on The Daily Egg.
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chiefmartech
AUGUST 29, 2021
As with crime and politics, if you want to reveal the real plot in marketing’s evolution, follow where the money is going. Hmm. That’s probably not the most flattering of metaphors. Okay, scratch that image. But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important.
Heinz Marketing
AUGUST 29, 2021
By Brittany Lieu , Marketing Consultant at Heinz Marketing. Although I am no longer in the business of media monitoring as a PR specialist, part of me will always be keen to consume news that is most relevant to me. Whether that be getting local updates on the COVID-19 situation, specific industry news, or maybe content marketing inspiration, Flipboard curates a news feed for you.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
AUGUST 29, 2021
There’s more to dissolving a corporation than simply ceasing operations. You must formally complete the process by resolving business and financial affairs. The post 6 Easy Steps to Dissolve a Corporation appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Choozle
AUGUST 29, 2021
Self-serve programmatic advertising has made quite an impact in the marketing world over the past several years. Automated software platforms reduce the need for multiple services to operate campaigns while simultaneously making information about the campaign available in real-time. But, many other benefits also come with using self-serve programmatic advertising strategies , including performance, control, efficiency, transparency, intelligence, strategic positioning, and value capture.
6sense
AUGUST 29, 2021
Science has shown that buyers purchase based on emotion but justify their decisions with logic. Harvard Business School professor Gerald Zaltman, for example, has written that 95 percent of all decisions — including purchasing decisions — begin in the subconscious mind. Essentially, customers are not fully aware of why they choose to buy what they buy.
Conversica
AUGUST 29, 2021
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6sense
AUGUST 29, 2021
Overview. Mindtickle was previously operating on a traditional leads-based approach, but in 2020, quickly realized they needed to shift their mindset and move towards a more data-driven, account -based approach, to successfully uncover new opportunities and engage the right accounts at the right time. Now, the Mindtickle team heavily leverages predictive analytics and intent data, and the revenue team is aligned on data-fueled dashboards to track and measure their account engagement progress.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Unbounce
AUGUST 29, 2021
When you get a massive rush of landing page visitors, it’s common to have one of two feelings: “Awesome! Keep the traffic coming!”. Or… “Oh no! How do I handle all this new traffic?”. TBH, you might have both feelings at the same time, and that’s totally normal! However you react to this big change, you’ll be better prepared for it if your landing page is ready to convert big traffic numbers.
6sense
AUGUST 29, 2021
We live in an on-demand world. Our customers’ expectations are always evolving, which means the way we engage with them as salespeople must evolve, too. Today, customers are at the center of everything we do in the revenue-driving function – or, at least they should be. So in order to create a customer-centric experience for our prospects, the tools and technologies we use must inform and support all aspects of the sales process.
B2B Marketing Directions
AUGUST 29, 2021
Over two decades ago, Sergio Zyman, the one-time chief marketing officer of Coca-Cola, wrote, "The sole purpose of marketing is to get more people to buy more of your product, more often, for more money. Yes, you need to advertise and create images that you hope customers will like and remember in the store or at the register, but the only reason to spend money on them is if they help you sell more stuff." ( The End of Marketing As We Know It , 1999) In the B2C world, marketing has always played
6sense
AUGUST 29, 2021
Since Sean Goldie joined 6sense as our VP of Revenue Enablement & Strategy earlier this year, he’s been hard at work equipping revenue employees with the tools and strategies they need to do their best everyday. We recently sat down with him to learn more about the future he envisions for sales and revenue enablement. He described how he’s working to boost productivity and performance — and thereby enhance customer experience — at 6sense.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
6sense
AUGUST 29, 2021
The transition to an account-based go-to-market strategy can be a bit scary for marketers and sellers. In most areas of business (and life in general) change is rarely easy, even when you truly believe the outcome will be a positive one. We hear from marketers pretty regularly who really do believe in the value of an account-based approach — and are perhaps even employing some ABM tactics — but just don’t know how to fully flip that switch.
6sense
AUGUST 29, 2021
Kazoo’s employee experience platform transforms the way companies approach human resources (HR). Instead of relying on the traditional top-down HR approach, Kazoo fully empowers employees and managers to drive key HR processes. This people-first approach to employee experience helps work work better. With Kazoo, employees have a central, single source for feedback, goals, objectives/key results (OKRs), awards, performance discussions, check-ins, and more.
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