Wed.Nov 28, 2012

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback.

17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar

Hubspot

Today, we're very sad to have lost the legendary Zig Ziglar after a short battle with pneumonia at age 86.

Trending Sources

[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments.

Does Google Hate Small Businesses?

Hubspot

provocative, right? So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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How do I avoid unsubscribes?

Biznology

Photo credit: incurable_hippie. Someone from a recent speaking event asked me about something he is quite concerned about.

Brand Reputation Management in a Mobile and Online World

Webbiquity

Guest post by Megan Totka. Today’s social/mobile/local technology makes reputation management a big concern for many businesses.

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job.

Are You a Branded Authority or One of the Crowd?

Great B2B Marketing

I recently attended an excellent presentation by David Avrin, who is known as the Visibility Coach and author of It’s Not Who You Know, It’s Who Knows You.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities.

B2B Marketers to Spend More on Content Marketing in 2013

B2B Marketing Traction

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America.

The Psychology of Social Sharing: Maslow’s Hierarchy of Needs

Modern B2B Marketing

by Dayna Rothman It is clear that there is a strong correlation between psychology and the act of social sharing.

Are Infographics Becoming Too Complex?

Writing on the Web

There’s no doubt that infographics are an extremely useful internet marketing tool, and as such, they’re becoming ever more commonplace when trying to gain new blog readers. There’s no better way to attract new customers than with a clever graphic.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

A New Democracy for the Modern Marketer

Sales Intelligence View

The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo.

Email Marketing Tips for Higher Education

Fathom

Many high school students check their emails on a daily basis.

Get to the Next Level in Your Sales Cycle with the Right Call Etiquette

Sales Intelligence View

The pre-call research phase of the sales cycle doesn’t always end when you get a prospect on the phone. When you have to call through an organization to get to the right prospect, keep a few pointers in mind to help you move through obstacles and gatekeepers. Politeness.

Why: The Most Important Question in Marketing

SnapApp

is almost always the hardest question to answer because of all the possibilities, interpretations and perspectives that can apply. Data and trends can answer what's happening, demographics and surveys can answer who is involved, observations and tests can show how something happens, time can tell you when, location can tell you where, but why - answering why requires knowing all those answers as well as the reason they're all related. All too often in marketing, we?ll

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.