article thumbnail

Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

article thumbnail

5 Ways Generative AI Is a Game-Changer for Ecommerce

Salesforce Marketing Cloud

AI has been improving ecommerce for years. But now, the use of generative AI in ecommerce is revolutionizing customer experiences. While use cases for generative AI in ecommerce are still emerging, here are five examples of how the technology is being applied today. Want to clear out dead stock and make way for new merchandise?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Sur La Table uses AI to power customer experience

Martech

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website.

article thumbnail

14 ecommerce platform features that retailers can leverage to improve sales

ClickZ

30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . Product-focused features — The heart of any good online shopping experience is the merchandise.

eCommerce 141
article thumbnail

Ultimate List of Ecommerce Tools For 2020

Hubspot

The ecommerce industry is booming. In fact, the global ecommerce market is expected to eclipse $6.54 Whether you’re interested in starting a new ecommerce business from scratch or looking to expand your retail operation to an online store, you can use an ecommerce tool to achieve your goal. trillion in sales by 2023.

eCommerce 100
article thumbnail

Despite challenges, retailers find ways to build loyalty and grow wallet share

Salesforce Marketing Cloud

Despite the challenges, retailers see opportunities to build loyalty and grow share of wallet through personalization of customer service, ecommerce, and marketing. Be sure you are providing them with both the tools and the data they need to efficiently and effectively offer standout experiences to shoppers.

article thumbnail

Your Commerce Team Can Do More With Less – Our Research Shows How

Salesforce Marketing Cloud

Prioritize efficiency. It’s an approach that enables you to respond efficiently to rapidly changing consumer expectations and behaviors. It’s an approach that enables you to respond efficiently to rapidly changing consumer expectations and behaviors. Customers want efficiency, too. Take a peek. Customers are, too.