EMagine B2B Blog

DECEMBER 3, 2018

We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. For example, you may have always ranked number five for your most desired search term and you may have had a good amount of visitors coming from that term to your website for years.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Golden Spiral

AUGUST 4, 2022

Amidst it all, Google’s desire to appease advertisers and keep its $200 billion advertising engine dominant – which accounts for 81% of its revenues – has never been higher. In what must be a new feeling for the search giant, Google finds itself caught in the middle. Third-Party Cookies are Dead. Long Live Third-Party Cookies.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

EMagine B2B Blog

DECEMBER 3, 2018

We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. For example, you may have always ranked number five for your most desired search term and you may have had a good amount of visitors coming from that term to your website for years.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

NuSpark Consulting

MARCH 9, 2013

For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums. This report tracks all those sources minus search engines and direct browser visits (audiences typing in URLs or clicking bookmarked sites). A matched search query is the actual term audiences used to find my pay-per-click ad.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Online Marketing Institute

NOVEMBER 16, 2012

Search Engine Watch. SEO Paid Search Search Marketing. How will you Drive your Paid Search Results? Sponsored by Doubleclick. Choosing the Right Bid Optimization Platform to Drive Paid Search Results. Paid Search Strategies. Paid Search. Search Marketing. ClickZ Awards.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

WebMarketCentral

JUNE 4, 2007

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. Baynote uses group behavior to improve site search and advertising. And EU regulators are concerned as well, particularly due to the length of time Google stores behavioral information on users.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

SEPTEMBER 20, 2007

As noted, DoubleClick provides fairly reliable data across those media. Recently added to WebMarketCentral is a list of 14 Best Practices in Search Engine Marketing. Circle back and use search marketing data to improve your natural SEO by optimizing for the most valuable terms (combination of impressions and conversions).

CTR 20

CTR Adwords Practices Doubleclick 20

KoMarketing Associates

DECEMBER 20, 2018

There were a lot of updates and fluctuations this year in search and of course, there was speculation and analysis of what those changes meant. The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots. Experimentation & Measurement for Search Engine Optimization. From Darren Huang.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Referral Rock

NOVEMBER 8, 2019

According to the search engine giant, your site’s performance is essential because it will help you: . Increase conversions – DoubleClick determined that publishers whose sites loaded in 5 seconds or less earned twice as much revenue as sites that took up to 19 seconds to load. . Make Your Navigation Intuitive.

Conversion 74

Conversion Marketing Websites Tips Doubleclick 74

Hubspot

SEPTEMBER 12, 2016

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. 1999 - 2002: Advertisers turn to paid search and pay-per-click.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

QuanticMind

NOVEMBER 27, 2019

It integrates with Google Analytics, Google Ads, and DoubleClick Search. It allows them to measure the impact of display, search, social, and video channels based on consumer behavior on Amazon. This includes on-site, search, social media, email, and even offline conversions. And this is where QuanticMind comes into play.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Single Grain

AUGUST 8, 2023

Google uses programmatic advertising to sell ad space on its search engine results pages (SERPs) and other websites. Marketing Approach : Cyber Publicity helped Kellogg Company utilize programmatic buying through DoubleClick Digital Marketing, leveraging display and video campaigns.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Choozle

MARCH 2, 2024

The Origin of the Cookie In 1994, at the age of 23, Lou Montulli , an engineer at Netscape, the company responsible for constructing one of the internet’s earliest widely used browsers, conceived the cookie. This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Buzz Marketing for Technology

JULY 24, 2008

According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages. My theory here is that older adults don't do Google searches as frequently, nor are they perhaps as adept at them.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Marketing Insider Group

JULY 21, 2015

In 15 minutes of every day, there are more Google searches than there were people on the web back in 1994. The average click through rate of display ads is 0.1%. ( DoubleClick ) . Only 30% of consumers trust search engine ads. DoubleClick ). DoubleClick ). DoubleClick ). MediaPost ). MediaPost ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of web searches stop after page one of the results? How are marketers planning to allocate budgets this year?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Customer Experience Matrix

MAY 23, 2007

If you’re familiar with these systems, you’ll immediately notice that search engine optimization is a world of $150 PC software, while all the other categories are dominated by large service providers. The Web site itself sits in the middle. Not sure why this is, or if I’ve just missed something.)

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120