DivvyHQ

MARCH 17, 2020

Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story. When you create content for your audience, it should be engaging and relevant, not a commercial for your brand.

Storytelling 75

Storytelling Business Content Relevance 75

DivvyHQ

MARCH 17, 2020

Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story. When you create content for your audience, it should be engaging and relevant, not a commercial for your brand.

Storytelling 64

Storytelling Business Content Relevance 64

Atomic Reach

MAY 9, 2019

What have you learned from other functions of your business that can be applied to marketing? Or, more specifically content marketing? According to one of our most experienced content marketing influencers , Carla Johnson, gaining experience in all areas of your business is the key to a comprehensive content strategy.

Storytelling 88

Storytelling Business Work Management Opinions 88

DivvyHQ

MAY 18, 2016

Content has been king among marketing strategies for several years now, and it’s evolved rapidly during that time. Longform storytelling is the future of content marketing. It’s easy to see why content marketing is headed in the longform direction. Educate your content producers on storytelling basics.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

DivvyHQ

MARCH 17, 2020

Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story. When you create content for your audience, it should be engaging and relevant, not a commercial for your brand.

Storytelling 52

Storytelling Business Content Relevance 52

DivvyHQ

FEBRUARY 9, 2018

Laura Busche, author of Powering Content: Building a Nonstop Content Marketing Machine , explains that humans are drawn to content even if we don’t realize it. Because we are storytellers by nature. Welcome to the World of Content Marketing. Part II focuses on the storytellers, the content creators.

Marketing Analytics Tools 40

Marketing Analytics Tools Content Storytelling Work Management 40

DivvyHQ

FEBRUARY 21, 2019

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers. Content marketing and journalism are inextricably linked in many ways.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

DivvyHQ

AUGUST 29, 2023

Learn more in our latest post from guest contributor Jenna Bunnell, Senior Content Marketing Manager at Dialpad. The focus revolves around amping up awareness, making content easy to share, and showcasing your company culture. Sound interesting?

Marketing & Strategy 88

Marketing & Strategy Content Planning Brand Identity 88

DivvyHQ

AUGUST 23, 2017

The days of three-martini lunches in marketing have long since vanished. For marketers, this means the bar is rising constantly. Which means the time to future-proof your content marketing strategy and elevate your sophistication is now. Chief Strategist, Content Marketing Institute. Robert Rose. Ardath Albee.

Marketing Strategy 42

Marketing Strategy Marketing & Strategy Content Marketing Planning 42

DivvyHQ

OCTOBER 28, 2022

Content marketers love words, so they're usually avid readers. But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing. Happy reading!

Content Marketing 126

Content Marketing Planning Content Marketing & Strategy 126

DivvyHQ

AUGUST 28, 2020

Here's a quick guide (and some great examples) to help you build out a strategy and process for capturing amazing customer stories. So why aren't we, as brands, telling more of them? They're everywhere. And every one of your customers has one.

Process 72

Process Marketing & Strategy Examples Ad Building 72

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. A strategy that never fails is the “rent-to-own” model.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. However, that doesn’t mean that a content marketing team shouldn’t understand this role, and play a role in the process. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved.

Media Plans 92

Media Plans Planning Content Marketing Paid Search Agency 92

DivvyHQ

MARCH 2, 2020

If you're looking for innovative examples of content marketing, the B2C world typically has plenty. Here are some examples of B2B content marketing with proven results to get your creative juices flowing. They're a little harder to come by in B2B.

B2B Marketing 124

B2B Marketing Content Marketing B2B Campaigns 124

DivvyHQ

NOVEMBER 15, 2022

It may be time to consider a conversational content strategy. Check out our latest article from guest contributor Jenna Bunnell, Senior Content Marketing Manager at Dialpad, to learn more about how conversational content can benefit your brand. Are you struggling to connect with your target audience?

Conversion 94

Conversion Content Marketing Strategy Marketing & Strategy 94

DivvyHQ

MAY 14, 2020

Passion is the driving force behind these organizations, and finding others that share that passion is a perfect role for content marketing. Learn more in our 2020 Guide to Content Marketing for Nonprofits. Nonprofits are usually formed because of an important need in the world or a personal experience that re-shaped someone's life.

Content Marketing 89

Content Marketing Planning Content Marketing & Strategy 89

DivvyHQ

FEBRUARY 11, 2022

So how can B2B marketers still leverage social to get some traction in the sales department? Odds are, you've probably bought something via an ad on one of the social networks. But the B2B world is very different. You're not selling a large piece of equipment through an Instagram ad. Here's a detailed guide to answer this very question.

Social Marketing 72

Social Marketing B2B Marketing B2B Social Networks 72

DivvyHQ

MAY 3, 2021

Content marketing can play a huge role in this effort, and here are five foolproof ways to get started. Whether you work for a well-established brand, or you're in start-up mode, there's always a need to establish trust in both existing and new audiences.

Trust Marketing 85

Trust Marketing Content Marketing Brand Identity Branding 85

DivvyHQ

OCTOBER 9, 2018

What are today’s most in-demand content marketing skills? Ambitious and driven content marketers, join us on a journey to professional growth. As Kehoe notes, research shows that “enactment enhances memory by serving as an elaborative encoding strategy.”. The Future-Proof Content Marketing Skill Set. A new job?

Content Marketing 40

Content Marketing Planning Work Management Marketing Analytics Tools 40

DivvyHQ

JUNE 3, 2020

Let's explore some great strategies and ways to inject some personality into content marketing for manufacturers. Yes, it can be highly technical and involve a lot of words that are hard to pronounce, but it’s certainly not dull.

Content Marketing 52

Content Marketing Content Marketing & Strategy Personalization 52

DivvyHQ

JUNE 3, 2020

Let's explore some great strategies and ways to inject some personality into content marketing for manufacturers. Yes, it can be highly technical and involve a lot of words that are hard to pronounce, but it’s certainly not dull.

Content Marketing 52

Content Marketing Content Marketing & Strategy Personalization 52

DivvyHQ

JUNE 9, 2022

It's also about ensuring each piece of content you create is on brand, accurate, and aligns with your holistic content strategy. Quality assurance is more than just catching typos and bad grammar. Here's more on what quality assurance means and how to incorporate it into your content production process.

Content 119

Content Process Product Marketing & Strategy 119

DivvyHQ

JANUARY 27, 2022

Watch time is a key performance metric for video and social media marketers. But taking this a step further, your video strategy may revolve around a call to action, or trying to get a viewer to click or convert in some fashion. The longer someone watches, the more likely they've received some value from it.

Social Media 98

Social Media Video Marketing Media Tactics 98

DivvyHQ

APRIL 24, 2020

Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's journey. Here are 3 brands who are executing it perfectly.

Examples 93

Examples Content Marketing Planning Content 93

DivvyHQ

MAY 14, 2020

Passion is the driving force behind these organizations, and finding others that share that passion is a perfect role for content marketing. Learn more in our 2020 Guide to Content Marketing for Nonprofits. Nonprofits are usually formed because of an important need in the world or a personal experience that re-shaped someone's life.

Content Marketing 52

Content Marketing Planning Content Marketing & Strategy 52

DivvyHQ

APRIL 23, 2021

Instead, there are specific strategies and techniques that help content producers create an emotional connection, which is ultimately what drives people to buy. Creating "content that sells" doesn't mean being salesy. That's a sure-fire way to turn off your readers. If you're ready to learn some of these tactics, let's go!

Content 109

Content Brand Identity Branding Tactics 109

DivvyHQ

AUGUST 15, 2019

Content planning, while essential to your content marketing efforts, can feel like an uphill battle. In the early days of a new content marketing effort, there is likely no shortage of content ideas. DivvyHQ’s own research found this to be true as many content marketers deem coming up with creative ideas as a major challenge.

Planning 53

Planning Content Work Management Marketing Management 53

DivvyHQ

MARCH 2, 2020

If you're looking for innovative examples of content marketing, the B2C world typically has plenty. Here are some examples of B2B content marketing with proven results to get your creative juices flowing. They're a little harder to come by in B2B.

B2B Marketing 56

B2B Marketing Content Marketing B2B Campaigns 56

DivvyHQ

FEBRUARY 24, 2021

Let's take a closer look at the impact of LinkedIn, the strategy behind content creation on the platform, and how you can master post writing to drive engagement. What’s the secret recipe for creating successful LinkedIn posts?

Linkedin 90

Linkedin Paid Search Agency Companies Marketing & Strategy 90

DivvyHQ

APRIL 24, 2020

Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's journey. Here are 3 brands who are executing it perfectly.

Examples 52

Examples Content Marketing Planning Content 52

DivvyHQ

APRIL 24, 2020

Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's journey. Here are 3 brands who are executing it perfectly.

Examples 52

Examples Content Marketing Planning Content 52

DivvyHQ

OCTOBER 26, 2022

Are you looking to expand your brand into new markets? Content marketing is a great way to increase brand recognition and build trust with your target audience. Check out our latest article for tips on how to get started!

Brand Identity 93

Brand Identity Branding Ad Building Content 93

DivvyHQ

DECEMBER 12, 2017

So can our content programs succeed if we don’t have a solid handle on content marketing measurement ? In our new eBook, we feature exclusive insights from 10 leading content analytics , marketing, and digital thinkers who reveal how to get serious about content performance measurement. Content Amplification & Promotion Efforts.

Top of Funnel 62

Top of Funnel Planning Content Marketing Guerilla Marketing 62

DivvyHQ

JUNE 21, 2022

For marketers, this means we have to take on the immense challenge of crafting things that capture and hold consumer attention. Outside of the regular distractions of life, technological distractions are also adding up. In the past 20 years, research has shown a dramatic decrease in our attention spans.

Brand Identity 102

Brand Identity Branding Ads Research 102

DivvyHQ

SEPTEMBER 1, 2021

Is branded content part of your content marketing arsenal? While it may not increase sales or search engine traffic directly, it can be a very effective way to raise your brand profile and emphasize your core business values. Here are four of the latest examples of brands who are pushing the envelope with branded content.

Examples 115

Examples Brand Identity Branding Content 115

DivvyHQ

DECEMBER 6, 2022

Check out our latest blog post from guest contributor Jenna Bunnell, Senior Manager for Content Marketing at Dialpad, on how to write an engaging script! Are you looking to take your webinars to the next level? From personal anecdotes to light banter, we'll show you what it takes to craft a winning presentation.

Webinar Metrics 82

Webinar Metrics Content Marketing Personalization Content 82