Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Biznology

MARCH 6, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If so, you’re probably up against the fact that B2B sales presentations and interactions on the small screen are pretty low-energy compared to what happens in convention venues.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Contently

APRIL 26, 2020

To accomplish that, we run a lot of webinars , which means talking in front of a few hundred people each time. After hosting and producing dozens of webinars over the years, I’ve definitely gotten more comfortable. All good webinars need unique subject matter and a strong narrative that captivates the audience.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Vidyard

DECEMBER 19, 2017

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. Most of us have more video available then we think. Produce event videos.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. Webinar and virtual event use has grown considerably. Try our services.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Know Your Consumers.

Top of Funnel 161

Top of Funnel Conversion Video Marketing Content 161

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

Top Rank Marketing

JANUARY 31, 2024

And even as paid content distribution decreased overall (a drop of 14% from 2022 to 2023), the vast majority (85%) of those dollars went toward paid social media. Understanding B2B customer behavior Understanding your customers as individuals is crucial for building out an effective B2B social media marketing strategy.

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

TrustRadius Marketing

DECEMBER 20, 2019

I recently sat down to have a conversation with Jane Menyo and Tiffany Beddow, Senior Director of Solutions Marketing and Director of Customer Marketing at ON24 (a leading webinar software). We discussed what makes for the best webinar software, and what webinar trends are on the horizon for 2020. Webinar Benefits.

Marketing Management 52

Marketing Management Webinar Metrics Software Peer-to-peer 52

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. No matter the format, this type of content is consistently backed by facts, figures, research and contains a clearly identified thesis to deliver customer-centric and value-driven expertise. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Exo B2B

JANUARY 23, 2024

Every year, the CMI study looks at B2B content marketing strategies and practices. Eleven percent said it is a stand-alone strategy for content used for marketing, and 6% said it is a stand-alone strategy for all content produced by the company. Only 9% said they had no content strategy at all. Videos come second at 84%.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Marketing Insider Group

JANUARY 18, 2021

6 Ways Working from Home Encourages Distributed Sales and Marketing Team Alignment. For example, if one of your sales reps jumps on a video call with a client, they can pull in a remote marketer to tune in virtually. With conference video calls and webinar technology, it’s easy to record meetings, presentations, and training.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. Reply.io : Use the Vidyard GoVideo and Reply.io

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Biznology

APRIL 27, 2016

In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. Robert wasn’t able to show the videos in the presentation because of technical constraints, but here are the videos he recommends watching in addition to the webinar: Video First strategy.

Video Marketing 80

Video Marketing Business Webinar Metrics Lead Ranking 80

Hubspot

AUGUST 5, 2020

A few short months ago, I discovered the beauty of webinars. And my favorite way to learn is by watching a webinar. The only downside to webinars is that a lot of them are live events. Most of the time, my schedule doesn't allow for a "One-time only" experience, so I miss out on a lot of compelling webinars.

Webinar Metrics 65

Webinar Metrics Work Management Landing Pages Marketing Management 65

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. For brands, this presents an opportunity.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Know Your Consumers.

Top of Funnel 103

Top of Funnel Conversion Video Marketing Content 103

Content Standard

APRIL 4, 2019

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). Why B2B Video Is Already Essential to Your Marketing Strategy.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. You may be part of efforts to reorganize distribution chains so clients can buy from your firm more directly. Broadcast webinars.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. But with so much competition and noise out there, it takes work to stand out.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time. Prioritize pre-production.

Resources 52

Resources Video Marketing Planning Work Management 52

sagefrog

FEBRUARY 7, 2024

With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Test dynamic #content recommendation engines to populate your emails, says @bestofjess. Video, video, video.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

TrustRadius Marketing

SEPTEMBER 28, 2022

Your marketing strategy should include a roadmap to optimize your customer interactions. By developing a clear strategy for customer engagement, you can put a plan in motion to attract new customers and build brand loyalty with your current customer base. Effective Customer Engagement Strategies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

SpotMe Blog

SEPTEMBER 15, 2022

You create emails, blog posts, social media posts, videos, visuals, and podcasts about it. The best and most efficient event marketers no longer silo their content & event marketing strategies. They have a marketing strategy that combines both content and events. Audiences enjoy watching videos.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In short-form, content strategy is using content as the main way of achieving business objectives. As content strategy and content marketing become more important, new trends will emerge. Some tools that help AI copywriting have been around for a while.

Marketing AI 75

Marketing AI Enterprise Management Work Management Trends 75

Optinmonster

JANUARY 29, 2024

Using inappropriate metrics to measure content performance can lead to misleading conclusions. In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. But money can’t be your only measure of a successful content marketing strategy, right?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. Reply.io : Use the Vidyard GoVideo and Reply.io

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Brandpoint

MARCH 31, 2020

This is when you take your owned media, put money behind it, and distribute it to a larger audience. The name CPL refers to the fact that clients who use this campaign are only charged per lead they get after syndicating their content to Brandpoint’s B2B distribution network. Step 2: Distribute the asset with targeting.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65