Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. For those in the back – what is intent data?

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . For those in the back – what is intent data?

Intent Data 20

Intent Data Intent Bombora Dwell 20

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Awareness is made even more potent by creating and distributing content that speaks directly to the one or more ICPs you’ve identified as part of the B2B lead generation process.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior. Understanding Data Types. First-Party Data.

Privacy 64

Privacy Opt-out Intent Data Opt-in 64

Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior. Understanding Data Types. First-Party Data.

Privacy 52

Privacy Opt-out Intent Data Opt-in 52

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

Intent Data 16

Intent Data Privacy Intent Multi-Touch Attribution 16

QuanticMind

JULY 14, 2023

And here’s a bonus tip for CPG challenger brands: Make your dollars work smarter by concentrating on less crowded spaces, where your message will stand out, and by utilizing platforms with first-party shopper data to identify high-value shoppers or lapsed purchasers.

Advertisements 52

Advertisements Advertising Practices Best Practices 52

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Backed by our substantial buyer-level intent insights, we found that despite the lack of stability in the economy, B2B buyers still find themselves more than willing to buy, as 33.4% eBooks represented 33.6% of total registrations and were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

FunnelEnvy

SEPTEMBER 29, 2021

In fact, they’re likely doing other stuff like executing projects, managing their teams, or, after they’ve actually made a purchase decision, implementing the solutions that they selected with no immediate need to find another one. What’s the value of the purchase intent within the buying window?

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Aberdeen

OCTOBER 21, 2019

And ultimately, you’re left with two options to quiet those concerns—eliminate your use of third-party data altogether or find providers that can maintain data privacy. Using Third-Party Intent Data Without Sacrificing Compliance. At the core, so much of GDPR compliance is based on customer consent.

Intent Data 40

Intent Data Opt-out Opt-in Intent 40

Aberdeen

MAY 23, 2019

Having names and firmographic data is great. Adding intent data to the equation will surface additional contacts and contact information so you can conduct field marketing activities with greater confidence. This is why intent data is so critical to the preparation stages of any field marketing activities.

Ad Building 40

Ad Building Intent Data Top of Funnel Demand Generation 40

SalesIntel

AUGUST 15, 2022

However, 2000 of the people who downloaded the eBook are not decision-makers, and 2500 of them do not have the budget to purchase any product or service. Marketing creates the same eBook, restricts its distribution based on spending ability, and provides an initial link only to the management level and higher contacts of niche message boards.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads High Quality Lead 52

Aberdeen

DECEMBER 19, 2018

With hybrid cloud adoption, new middleware architecture components and micro services architectures, and the growing adoption of DevOps, the trend towards distribution and increased complexity will continue. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Enterprise Management 40

Enterprise Management Marketing Management Marketing AI Customer Satisfaction 40

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Visibility down to the URL level for that traffic.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Aberdeen

DECEMBER 28, 2018

Companies can no longer solely rely on a better product, a wider distribution network, etc. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. to set themselves apart. Good news – It is now possible to know this, with up to 91% accuracy.

Contacts 40

Contacts Trends Marketing Management Peer-to-peer 40

Zoominfo

JANUARY 27, 2023

While it’s true that door-to-door salesmen had few other options to distribute their wares, it’s also true that they were prospecting in a highly effective way. Leverage intent data to customize your outreach It’s simply no longer enough for sales professionals to contact the right prospects at the right time.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Intent Data Lead Scoring 130

Albacross

JANUARY 13, 2021

Intent data helps overcome that issue. Intent data is information collected about a company’s digital activity to provide insight into their buying intent and research behaviour. For sales, it helps Reps understand the when, how and why a prospect is looking to purchase. What is an intent lead?

Intent Leads 52

Intent Leads Ideal Customer Profiles Intent Lead Ranking 52

SalesIntel

APRIL 16, 2021

2 Leverage the power of Intent data to increase trust. Intent data is a broad dataset covering the online behavior-based activity of an individual or business. It’s widely used by B2B salespeople and marketers to stay informed about the purchase intent and business needs of prospects. Improved ABM campaigns.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Heinz Marketing

JULY 9, 2021

Pros: Distribution network is great as it allows us to be more organic than traditional graphics advertising on a wide range of websites. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Higher response rates and scores because leads come with recent and relevant purchase intent.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Aberdeen

MARCH 21, 2019

The first step in your intent-driven marketing campaign begins with strategizing the goal of the asset within the campaign. When the creative work is done, you need a distribution strategy. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Paper 53

Paper Intent Campaigns Purchase Intent 53

Aberdeen

JANUARY 3, 2019

The chart below represents the distribution of Fortune 1000 companies by industry. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The grey part of each bar indicates the total number of companies in that particular industry.

Marketing Management 40

Marketing Management Software Analytics Forecasting 40

Aberdeen

JANUARY 2, 2019

The chart below represents the distribution of Fortune 1000 companies by industry. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The grey part of each bar indicates the total number of companies in that particular industry.

Software 40

Software Forecasting Segmentation Purchase Intent 40

Aberdeen

APRIL 23, 2019

Steve Murphy is currently the CEO of Epicor, a global leader providing flexible, industry-specific software designed around the needs of manufacturing, distribution, retail and service industry customers. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Enterprise Management 40

Enterprise Management Marketing Management B2B Thought Leadership Business 40

Inbox Insight

JANUARY 5, 2023

A variety of lower funnel content such as client testimonials and demos, to establish brand proposition, are key to this – enhanced through PPC ads, third party intent data and SEO optimizations. Utilizing distribution platforms to boost market reach. Use intent data to find in-market buyers and scale demand.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52