Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. This can be tracked using first party data as well as third party data.

Intent Data 104

Intent Data Demand Generation Intent Lead Scoring 104

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below… ZoomInfo MarketingOS Finally, ABM with data you can trust.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

SalesIntel

MARCH 26, 2022

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

SalesIntel

AUGUST 6, 2021

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Terminus

FEBRUARY 9, 2023

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. Combining our first- and third-party intent data allows teams to see exactly where they should be focusing their efforts. Click here to read more.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Terminus

FEBRUARY 9, 2023

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. Combining our first- and third-party intent data allows teams to see exactly where they should be focusing their efforts. Click here to read more.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Albacross

NOVEMBER 4, 2021

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Few of them aim to convert anonymous intent by advertising. The Fundamentals: What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

Zoominfo

JULY 1, 2020

Simplifies the deployment architecture: All of the things mentioned above will make sharing data easier (while also staying compliant with privacy guidelines )! Making data easily distributable allows stakeholders to work with it together more effectively. We’ve all been hearing about buyer intent data for several years.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Zoominfo

APRIL 24, 2020

But before we do our deep dive, let’s quickly explore the methodologies we used to arrive at our insights, chief among them, ZoomInfo’s intent data. What is Intent Data? Intent data is designed to uncover buying opportunities. Using Intent Data to Identify Pain Points and Concerns.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Adobe Experience Cloud Blog

APRIL 5, 2016

Enter external intent data. Much like a FICO score provides a holistic view of a customer’s credit history by using collectively shared information from different banks, external intent data provides a business with an understanding of what an individual, a department, or a company in a specific location is most interested in.

Intent Data 48

Intent Data Intent Lead Scoring Lead Ranking 48

SalesIntel

MAY 13, 2024

How Demographic Data is Collected Lead Generation Forms: These forms, often found on websites or landing pages, typically request information such as name, email, age, gender, location, and sometimes occupation or income level. Search Engine Monitoring: Monitoring search engine queries, keywords, and search trends to understand user intent.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. For those in the back – what is intent data?

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . For those in the back – what is intent data?

Intent Data 20

Intent Data Intent Bombora Dwell 20

PureB2B

JUNE 28, 2022

You may be surprised to know that the type of insight you provide your more challenging customer personas with isn’t as important as how you distribute it. Yes, the content itself is key towards converting those buyers through the funnel, but you also need to create meaningful interactions using data and research. Behavioral Intent.

Ideal Customer Profiles 62

Ideal Customer Profiles Intent Data Peer-to-peer Intent 62

PathFactory

APRIL 23, 2024

B2B martech stacks have limitations Typical B2B marketing tech stacks contain a mix of marketing automation software, intent data providers, personalization tools, and standalone email tools. It’s time to stop guessing Counting form fills, PDF downloads, and MQLs isn’t the end goal any longer.

ROI 52

ROI Marketing Automation Services Content Marketing Content 52

Zoominfo

NOVEMBER 1, 2022

But soon after beginning to explore ZoomInfo, he discovered a world of prospecting information, from up-to-date business contacts to real-time Intent data such as acquisitions, funding rounds, and major personnel moves. “It For Roberts, this means accurate data is mission-critical.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

SEPTEMBER 30, 2020

Analyze Prospect And Customer Data. When it comes to ICPs, you need more than just firmographic data. A mix between firmographic and technographic data is ideal, as well as any intent data you can collect. This way, you have a well-rounded understanding of who your actual prospects and customers are.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Zoominfo

APRIL 24, 2020

But before we do our deep dive, let’s quickly explore the methodologies we used to arrive at our insights, chief among them, ZoomInfo’s intent data. What is Intent Data? Intent data is designed to uncover buying opportunities. Intent Data Insights from COVID-19 U.S. And the data backs this up.

Work Management 100

Work Management Marketing Management Intent Data Business 100

Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior. Understanding Data Types. First-Party Data.

Privacy 64

Privacy Opt-out Intent Data Opt-in 64

LeanData

DECEMBER 20, 2022

As a result, sellers have poor visibility into account details and buyer intent. First, intent data tools like 6sense uncover known and anonymous buying signals for every account that visits your website, visits your competitors’ websites, or engages with your marketing platform in some way. Breakdown #2 Complex Sales Teams.

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 95

PureB2B

OCTOBER 21, 2022

The post How to Use Content Syndication to Produce High-Intent MQLs appeared first on DemandScience.

Intent 62

Intent Content Intent Data Distribution 62

PureB2B

OCTOBER 21, 2022

The post How to Use Content Syndication to Produce High-Intent MQLs appeared first on DemandScience.

Intent 62

Intent Content Intent Data Distribution 62

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

Intent Data 16

Intent Data Privacy Intent Multi-Touch Attribution 16

Madison Logic

JUNE 28, 2023

Madison Logic is the only ABM Platform provider with comprehensive intent data through ML Insights that you need to gain that competitive edge and convert your best accounts faster. Discover why we were named a Leader in The Forrester Wave: B2B Intent Data Providers.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior. Understanding Data Types. First-Party Data.

Privacy 52

Privacy Opt-out Intent Data Opt-in 52

TrustRadius Marketing

OCTOBER 3, 2022

Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts. Especially with downstream intent data, brands can build customized messaging to follow and guide buyers down the funnel while continuing to nurture accounts to establish long-term relationships across an organization. .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Zoominfo

NOVEMBER 29, 2021

Intent lift. Run two variations of a campaign — one with intent data layered in and one without. Then ask yourself: if the conversion rate increases by X amount with intent, how much more could I pay to box out the competition for audiences, while still being as efficient or more efficient than my non-intent audiences?

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Schubert B2B

SEPTEMBER 29, 2023

The methodology aligns with buyer behavior, focusing on acquiring high-intent leads and revenue by ensuring buyer preferences are always at the forefront. A few such tactics are: cold calls cold emails direct mail intent data, and purchasing data. Your channel strategy outlines where you’ll distribute the content.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Zoominfo

OCTOBER 5, 2021

Analyze Prospect and Customer Data We’re talking about profiles of your ideal customer that is a culmination of quantitative research, anecdotal observation, and existing customer data. When it comes to ideal customer profiles (ICPs), you need more than just firmographic data.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

SalesIntel

AUGUST 11, 2021

Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data. Technographic Data. Buyer Intent Data. What is Data Enrichment, and Why is it Essential? Importance of Direct Dial in Your Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52