Remove Differentiation Remove Pricing Remove Purchase Remove Purchase Intent

Seven Ways to Humanize B2B Marketing


The problem is those messages themselves often aren’t differentiating, and even when they do, product and service features are generally easy for competitors to copy. Turning customers into stark, raving fans of your brand or product is something that can’t be purchased.

The Dark Future of Native Advertising

Digital B2B Marketing

But content marketers committed to producing valuable and differentiated content have an alternative. Today, the price of attention is talking about what your audience cares about. Fortunately for you, it is a price most other marketers aren’t yet willing to pay.

Trending Sources

How Important is Lead Scoring?

Marketing Action

How about after they spend 45 minutes browsing your site and visit your pricing page? It doesn’t matter how many leads you have if they aren’t good leads — aka, leads that have purchase intent and match your target audience.

The Marketer's Guide to Developing a Strong Corporate and Brand Identity


Or if you prefer, it can be achieved with an in-depth research survey and audit that looks at your brand awareness, usage, attributes, and even purchase intent. The basic intent is to paint a clear picture of what your brand stands for and how you want it perceived by your customers.


B2B Vendor, Customer Perspectives Differ on "Affinity"


Quick personal story: a few years ago, frustrated with Comcast as my communications provider, I called Qwest to get a price quote. The small cost differential didn't justify the hassle of switching, so I stayed with Comcast.