ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? In turn, this explains to users how the product will benefit them. What Is Technical Content Marketing? Let’s take a deep dive.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Vision Edge Marketing

NOVEMBER 19, 2019

A tool exists within reach of every Marketing organization that addresses both of these challenges – the Marketing plan. Here’s how to apply this approach to your Marketing plan. To achieve alignment, Marketing must connect its work to WHY the business exists. Marketing Plans connect the How to WHY.

Planning 110

Planning Marketing Plans Budget Programs Paid Search Agency 110

DivvyHQ

MAY 19, 2022

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

Planning 103

Planning Marketing Plans Marketing Strategy Marketing & Strategy 103

nDash

AUGUST 2, 2022

Do you have a health tech content marketing plan in place? If you aren’t sure how your health tech digital marketing is producing ROI, then a few tips might help. You must have a well-planned and executed content marketing strategy to remain competitive. What Is a Health Tech Content Marketing Plan, Anyway?

Planning 52

Planning Marketing Plans Effectiveness Content Marketing 52

Navigate the Channel

JULY 12, 2023

But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Benchmarking industry standards can guide email marketing goals. Email is a staple in B2B marketing, but it’s too often taken for granted.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Directive Agency

FEBRUARY 28, 2022

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your SaaS brand. Building your TAM (Total Addressable Market) .

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Savanta

FEBRUARY 14, 2013

As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. That’s why a regular customer satisfaction survey should be a staple in any marketing plan. But insights into what exactly?

Planning 120

Planning Marketing Plans Ideal Customer Profiles B2B Thought Leadership 120

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Sound right?

Sales Qualified Leads 358

Sales Qualified Leads Lead Scoring Lead Ranking Leads 358

Savanta

FEBRUARY 14, 2013

As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. That’s why a regular customer satisfaction survey should be a staple in any marketing plan. But insights into what exactly?

Planning 120

Planning Marketing Plans Ideal Customer Profiles Work Management 120

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. What could be wrong?

Planning 101

Planning Multi-Channel Word of Mouth Best Practices 101

Launch Marketing

FEBRUARY 7, 2024

Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. Benefits of a B2B Go-To-Market Strategy A go-to-market strategy extremely useful when put together and utilized correctly. Cost-Efficient Product Launches: Mistakes can be costly. In a monetary sense too.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Planning 98

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 73

Planning Demand Generation Marketing Plans Research 73

Webbiquity

OCTOBER 15, 2021

The eco-consumer movement has increased the demand for sustainable products. Companies must also market their sustainability efforts to increase consumer awareness and loyalty. Additionally, nearly 73% of Generation Z consumers are willing to pay more for eco-conscious products. Guest post by Dylan Berger. Refine Your Audience.

Effectiveness 274

Effectiveness Planning Paid Search Agency Marketing Management 274

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 87

Analysis Marketing AI Examples SWOT 87

Salesforce Marketing Cloud

MAY 20, 2024

Our report found that 71% of marketers plan to use both predictive and generative AI within the next 18 months. While marketers are embracing AI, they’re also considering associated risks — data risks in particular. More than half of marketers can get real-time data, but they need technical assistance to activate it.

Marketing AI 126

Marketing AI Trends Planning Paid Search Agency 126

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 49

Planning Demand Generation Marketing Plans Research 49

Top Rank Marketing

MAY 29, 2024

It needs a well-thought-out strategy that is grounded in research, planning, and continuous optimization. 8 steps in a successful B2B social media marketing plan TopRank Marketing has helped many Fortune 500 B2B companies with their social media marketing. Do you need an Instagram strategy?

Social Media 99

Social Media Media Plans Planning B2B Thought Leadership 99

Customer Experience Matrix

NOVEMBER 3, 2018

Decision systems include several categories such as marketing planning and content management, but the most relevant here are analytics, including segmentation and predictive models, and personalization*, which selects the best message for each individual. It often depends on the origins of the product.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Hinge Marketing

JANUARY 23, 2015

How can professional services marketers differentiate themselves using content curation as a marketing tactic? How the content is introduced and is another way to differentiate sharing content. Are you differentiating how you choose to introduce curated? Why the article is important?

Curation 48

Curation Differentiation Social Media Media 48

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

Tiecas

SEPTEMBER 5, 2023

Understanding the difference between an industrial marketing strategy and a plan While the two terms are often used interchangeably, a marketing plan and a marketing strategy are distinct from each other. A marketing strategy is the broader framework that defines a brand’s overall direction and positioning.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Launch Marketing

JULY 3, 2018

Launching a new product or service requires a lot of time, financial resources and energy to come to fruition, and success is not always guaranteed. Want to learn some effective strategies to consider for your next product launch? Watch Part 1 of our 3-part videos series on B2B product launches! . Who is the audience?

Product 61

Product Webinar Metrics Buyer Personas Adwords 61

Salesforce Marketing Cloud

JANUARY 11, 2024

It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. Build an ecommerce marketing plan. How much do they typically spend?

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Televerde

NOVEMBER 8, 2017

One that really makes me scratch my head is when marketers try to use the same tactics for marketing a product that they do for marketing a service. As services have come online, marketers have to understand that building an enduring relationship with customers more critical than ever.

Work Management 63

Work Management Marketing Management Service Planning 63

Marketing Insider Group

MARCH 18, 2021

This is a massive, missed opportunity to generate leads, create interest around products, and establish a presence that resonates with their audience over time. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration.

Social Media 351

Social Media Work Management Webinar Metrics Social Marketing 351

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. Examples of Inbound Content Marketing. An inbound content marketing program can range in size depending on the amount of bandwidth a particular team has for implementing the strategy.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

Navigate the Channel

MARCH 17, 2023

A marketing plan comes out of a business plan, but remember, it can’t reach any business goal alone. A marketing plan can’t help a business increase market share, or a business goal, if product distribution, supply chain or the global economy is riddled with issues a communication function can’t fix.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

Exo B2B

SEPTEMBER 19, 2023

In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Launch Marketing

MARCH 20, 2024

Influences Prospects: 84% of people say that they have been convinced to buy a product or service after watching a video about the brand, product or service offering. What Impact Does Marketing Have on Businesses? Companies that invest in marketing see increased brand awareness, website traffic and lead generation.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Launch Marketing

JANUARY 30, 2019

Beyond lead generation power, content marketing also allows you to communicate directly with your target buyer and explain how your product or service can address their unique pain points. These benefits can prove especially valuable when it comes to launching a new product or service. How does your product address their needs?

Top of Funnel 48

Top of Funnel Product Content Marketing Marketing Management 48

Launch Marketing

MARCH 27, 2019

A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. When it comes to launching a new product, finding synergies between these respective strategies can amplify brand and product awareness and cultivate an engaged audience on launch day and beyond.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

Rev

JULY 5, 2023

A well defined go-to-market strategy is the difference between a successful launch and a flop. It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. GTM is a critical part of a successful business plan.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

Marketing Insider Group

SEPTEMBER 17, 2020

CMOs need tangible support from engaged CEOs to continue to innovate and improve upon their marketing strategy. . CEOs are interested in customer experience because it’s now a key differentiator. Thus, CMOs can no longer rely solely on conventional marketing wisdom. . Let’s talk about what CEOs expect from their marketing teams.

Marketing Agencies 2 328

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 328

The Marketing Blender

MARCH 2, 2022

Most will kick things off with developing a comprehensive marketing strategy. This usually includes a variety of marketing components, including: Marketing budget. Marketing plan or roadmap. Brand messaging and differentiation. Competitive analysis and market positioning. Marketing Review.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

KoMarketing Associates

FEBRUARY 6, 2018

Here are few examples: Strategic marketing overview material – including branding guidelines, target audiences, points of differentiation, etc. Product marketing collateral and sales presentations. Buyer personas / any information on target buying profiles. SME Interviews. Final Thoughts.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Heinz Marketing

APRIL 19, 2023

It allows you to identify market trends, customer needs, and competitive challenges early on and adjust your marketing strategies accordingly. This helps you stay ahead of the competition and make timely adjustments to your marketing plans to achieve better results.

Planning 99

Planning Ideal Customer Profiles B2B Marketing Allocation 99