ClearVoice

DECEMBER 15, 2021

Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do. Digital Content Marketing Studies and Research. More than one-third of marketers plan to increase email marketing budgets in 2022. B2B Content Marketing Studies and Research.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. This is one of the many reasons why research is key to your B2B marketing plan.

Planning 49

Planning Demand Generation Marketing Plans Research 49

Stevens & Tate

SEPTEMBER 21, 2021

This kind of marketing allows the user to determine whether the inbound marketing plan is productive or not. Marketing metrics is a part of attraction marketing and your inbound marketing plan is a part of marketing metrics. The Desired Goals And Objectives. Social Media.

Inbound Marketing 72

Inbound Marketing Planning Marketing Plans Marketing Analytics Tools 72

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

B2B Marketing Traction

JANUARY 13, 2016

Have you been saying, “ We don’t need to invest in a marketing plan! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observed that happen when you don’t have a written marketing plan.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

Inbox Insight

DECEMBER 10, 2021

Inbox Insight are proud to announce the release of InboxINTELLIGENCE – their new customized market research product designed to grow unique knowledge of your target audience. To celebrate the launch of their new custom research product, InboxINTELLIGENCE, Inbox Insight are running an exciting competition.

Research 59

Research Product Planning Demand Generation Agencies 59

ClearVoice

DECEMBER 2, 2019

And as technology continues to evolve, improve, and emerge, many businesses are looking to switch or adopt new tools to help them with their business and marketing goals. In this article, we will review several emerging martech trends and solutions that marketers should consider as they build their marketing plans for 2020.

Planning 96

Planning Marketing AI Marketing Plans Paid Search Agency 96

Salesforce Marketing Cloud

NOVEMBER 30, 2022

If you’ve been on product teams, you likely can define user experience (UX) design. But it may be trickier when it comes to strategy design. Fellow strategy designers Micah Eberman from IBM and Steph Shapiro from Salesforce joined me to discuss how we define what we do and why it matters. Skill Up on Strategy Design.

Design 52

Design Marketing & Strategy Creativity Organic Leads 52

Convince & Convert

JANUARY 8, 2014

The most extraordinary statistic in this report is that marketers appear to be almost universally bullish on digital marketing , and are planning to throw gobs of cash at every conceivable digital tactic. Marketers are surrounded by data, yet starved for insights ( click to tweet ).

Planning 144

Planning Marketing Budget Creation Budget Programs Paid Content 144

Valasys

MARCH 16, 2023

It’s essential to understand the significance of UX design as digital marketing continues to evolve. UX design provides solutions that can be enjoyable and easy to use, leading to better business outcomes and customers’ overall experience. What Is User Experience (UX) Design?

Design 52

Design Customer Satisfaction Planning Conversion Rate 52

Hubspot

JUNE 13, 2018

There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Schubert B2B

JANUARY 31, 2018

I need a plan. But for promoting your products and services, a B2B marketing plan is super exciting because it provides the roadmap for success. Marketing tactics are just that—merely tactics—when developed and executed individually. 5 Things to Include in Your Plan. Inbound Marketing Program for Lead Nurturing.

Planning 54

Planning Marketing Plans Advertising Agencies B2B Marketing 54

Launch Marketing

DECEMBER 12, 2018

Arming yourself with an integrated marketing plan is essential for delivering a successful and impactful launch. Without a well-thought-out plan, important but easy-to-miss details can slip through the cracks and leave you scrambling as launch day approaches. Research competition to set realistic goals.

Planning 55

Planning Marketing Plans Product Service 55

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Which is better, qualitative or quantitative research? Quantitative.

Research 94

Research B2B Marketing Sample Planning 94

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Read more about the B2B research planning process here. Defining your value proposition and Unique Selling Points (USPs).

Planning 74

Planning B2B Marketing Marketing Plans B2B 74

BOP Design

JUNE 23, 2022

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Read more: Design tips for B2B firms. Put Digital Marketing First.

Work Management 122

Work Management Marketing Management B2B Marketing Practices 122

Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. Let’s walk through an example of how to ask ChatGPT for a marketing persona.

Marketing AI 215

Marketing AI Planning Marketing & Strategy Top of Funnel 215

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? At KEO Marketing, we ground our expertise and experience in responsive web design services for a wide range of clients. For this article, our experts culled the design issues we see most often. About KEO Marketing.

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

Hinge Marketing

JANUARY 26, 2023

At the highest level of this reassessment there is an important question to answer: Is now the time to lean down and make cuts to marketing efforts or is it a time to expand and increase marketing investment? Spoiler alert: the research suggests you should NOT cut your marketing budget this year.

Marketing Budget Creation 99

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 99

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. This is a great opportunity for you to try out some new marketing research tools — for free. 5 free and affordable marketing research tools.

Budget Programs 83

Budget Programs Research Trends Tools 83

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Vision Edge Marketing

FEBRUARY 16, 2021

Since 1997, PwC has conducted a survey of CEOs to learn what they foresee in each coming year Over the years, the PwC research found there is a strong correlation between a chief executive’s expectations for their own organization’s growth and that of global GDP growth. Make Sure Your Plan Passes These Three Self-Assessment Criteria.

Planning 192

Planning Work Management Paid Search Agency Marketing Management 192

BOP Design

SEPTEMBER 7, 2021

What is the latest in the world of B2B Marketing? We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. Research shows that 76% of B2B organizations have created a formal marketing plan. What’s hot?

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Read more about the B2B research planning process here. Defining your value proposition and Unique Selling Points (USPs).

Planning 51

Planning B2B Marketing Marketing Plans B2B 51

B2B Marketing Traction

NOVEMBER 18, 2009

New Incite is available as an outsource resource to manage and direct B2B marketing planning, project implementation, and results tracking. As your B2B CMO for Hire, we conduct regular marketing meetings and advise your staff just as if we were full-time Chief Marketing Officers. B2B Inbound Marketing System Design.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. What could be wrong?

Planning 93

Planning Multi-Channel Word of Mouth Best Practices 93

Allocadia

JUNE 6, 2019

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. PowerPoint just doesn’t cut it in an age of marketing technology and accountability. Marketing Operations Strategies Service Director, SiriusDecisions.

Planning 40

Planning Marketing Plans Work Management Top of Funnel 40

Webbiquity

OCTOBER 15, 2021

Researchers evaluated the significant impacts on the market, especially among younger generations. Others offer compostable packaging, which researchers found increases a consumer’s likelihood of purchasing by 64% on average. The company is marketing these EVs to high-end consumers interested in modern technology.

Effectiveness 274

Effectiveness Planning Paid Search Agency Marketing Management 274

Webbiquity

OCTOBER 1, 2019

How to generate more leads for your email marketing plan. Lead generation is the front end to email marketing (lead qualification and nurturing). Often, marketers will create just one or two generic lead magnets and use them on all their blog posts and landing pages. Latest trends and outdated strategies in UI/UX design.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

Launch Marketing

AUGUST 23, 2023

The ability to scale marketing efforts faster: After hiring internally, it will take time for a VP of Marketing to get acclimated. An agency has a larger team of resources that can devote time to crafting a strategy and plan, establishing a budget, conducting market research, and driving execution.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Hinge Marketing

SEPTEMBER 2, 2016

The best way to address this is through internal and external brand research. But while engaging in brand research may be a natural choice for some AEC firms (because, honestly, which of you isn’t hiring the “best talent” and delivering their projects “on time and on budget”?) Quantitative versus qualitative research.

Research 48

Research Brand Identity Branding Sample 48

Hinge Marketing

MARCH 21, 2016

If you are at all familiar with Hinge, you know that we do an awful lot of research on high growth professional services firms. Our latest research report marks the first of Hinge’s new annual High Growth Study. The growth rates for each of the research groups is shown in Figure 2. Well, we finally took the plunge.

Research 48

Research Marketing Budget Peer-to-peer Marketing Budget Creation 48

Webbiquity

OCTOBER 15, 2019

Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). Based on previous research here , pretty much all entrepreneurs launch their ventures for the same reason: a passion for solving a specific problem.

Startups 218

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 218

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. Let’s take a look at recent data on professional services buyer behavior and see how strategic inbound content marketing enhances the power of your brand. See also: Crux Solutions Case Story.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

Marketing Insider Group

MAY 23, 2021

Research event topics that will resonate more with your target audiences. Use the information from your research findings to provide direction for event content and to frame topics for speaking sessions. Pay attention to your presentation slide design, clear and crisp audio, and high video quality.

Tips 294

Tips FAQ Work Management Paid Search Agency 294

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Location Marketing.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Good balance between copy and design elements. Big blue lead in.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100