The Point

JULY 27, 2021

Choosing the right target accounts is a blend of art and science: “Art” in the sense of sales goals, wish lists, or personal connections (the “rolodex factor”), “Science” in the sense of intent data, lookalike analysis, and proven engagement. Accounts with established contacts and demonstrated engagement may be the better choice.

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Anteriad

JANUARY 3, 2023

Intent data isn’t just a lead generation trend—it’s here to stay Doesn’t it seem that every few years, there’s a brand-new marketing buzzword that will demystify lead generation? The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different? How does intent data work?

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Intent Data Lead Generation Intent Lead Scoring 40

Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. It can add new keywords as needed.

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Intent Data Intent Lead Ranking Marketing Automation Services 120

Launch Marketing

JULY 26, 2023

Trend #3: Leveraging Intent Data and Illuminating Buyer Interest In the fast-paced world of B2B lead generation, harnessing the power of intent data can be transformative. Intent data provides valuable insights into what potential buyers are actively searching for or contemplating.

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Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Strategic-IC

OCTOBER 23, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data. Adopt a Tiered Approach. Related: 4.

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Intent Buy Account Based Marketing ABM 72

Martech

JANUARY 29, 2024

Redefining ‘lead’ in modern marketing The term “lead” often gets thrown around loosely, but not every interested party qualifies as a lead. As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple.

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Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 127

Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail can be programmed to run alongside your emails, targeted ads, content, and other digital channels; it can also be triggered based on data like engagement, lifecycle stage, predictive data, or intent. Engage Leads That Demonstrate Intent .

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Sales Management Campaigns Demonstrating Intent Marketo 164

The Point

APRIL 22, 2020

Put plainly, a content syndication lead is not sales-ready without clear signs of intent or engagement beyond the initial download. the original download) and offer additional content of relevance, including (but not exclusively) CTAS such as demos, case studies or analyst reports that might demonstrate intent.

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Lead Scoring Lead Ranking CPL Cost per Lead 162

Inbox Insight

APRIL 14, 2023

Tier 1 – these are the best-fit accounts according to your ICP, and they must have demonstrated intent to do business with your company. Tier 2 – these accounts meet most of your ICP criteria and have demonstrated buyer intent. They may also be the types of companies that you can easily cross and upsell your services to.

Demand Generation 98

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 98

Engagio

JULY 6, 2023

Harness the Power of Intent Intent-based advertising involves targeting prospects based on their demonstrated interest in your product or service. By leveraging intent data, you can reach people who are actively researching solutions like yours and are therefore more likely to convert.

ROI 71

ROI Ads Allocation DemandBase 71

Unbounce

JUNE 1, 2021

They retargeted 20 audience segments who demonstrated intent to purchase using Google Display Ads based on location, language, and on-site behavior. By creating a budget for retargeting ads and carefully building campaigns around intent, you can move your strategy from relentless chase to strategic distribution. Request a demo.

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Cost per Acquisition Paid Search Agency Ads Examples 138

Porch Group Media

AUGUST 16, 2021

Built using Signals intent technology, V12’s pet audiences have proven to be highly accurate and more insightful than traditional data sets. In Market Pet Boarding: Consumers who demonstrated interest in pet boarding in the last 90 days.

Lead Scoring 71

Lead Scoring Lead Ranking Demonstrating Intent Advertising Agencies 71

Aberdeen

NOVEMBER 5, 2019

It requires a comprehensive and enlightened approach that uses intent data to be successful. However, intent-fueled programmatic ads allow marketers to target companies/users based on whether or not they demonstrate intent to buy. Is best-in-class intent data available? Program Ads Based on Device Intent.

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Paid Search Agency Lead Scoring Lead Ranking Ads 64

ABM in Action

MAY 18, 2023

Cerrentani: The “big picture” of a signal-based approach is when you’re able to combine data sources in a meaningful way and include some combination of fit and intent, or fit and engagement — any sort of fit and activity. Otherwise, if you don’t strike when the iron is hot, the account demonstrating intent is going to go to the competition.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. For those in the back – what is intent data? .

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Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . For those in the back – what is intent data? .

Intent Data 20

Intent Data Intent Bombora Dwell 20

SalesIntel

AUGUST 14, 2023

SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. Leveraging Search Engine Marketing (SEM) Paid search, a crucial component of SEM, allows you to capture high-intent leads actively searching for products or services like yours.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Madison Logic

FEBRUARY 10, 2023

Intent data/buyer research data Buyer intent data helps you uncover the accounts most likely to buy your solution based on engagement and research behavior. Suppose you have a list of accounts already demonstrating intent through actions like content consumption and website visits.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Marketing Budget 52

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

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Lead Ranking Lead Scoring Marketing Qualified Leads MQL 212

Attendify

JUNE 10, 2021

Tracking engagement data means monitoring individual-level audience behaviors, and the intent, which their actions signal, across multiple events and formats, whether in-person, hybrid or virtual. The post Event Success: Why Engagement Data, Not Registrations Is Today’s Most Important KPI appeared first on Beyond Event Tech.

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Intent Signal Trigger Marketing Lead Ranking Intent 68

SalesIntel

SEPTEMBER 13, 2021

A Marketing Qualified Lead (MQL) is a lead who has expressed interest in your offering, participated in your marketing campaign, or is more likely to become a customer than other leads. These are prospective leads interested in you but haven’t yet taken the next step into a sales discussion. How to Find Buyer Intent Data.

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Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

DealSignal

AUGUST 30, 2021

You can also invest in automation tools that help you discover new, hot leads based on intent. If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase. What is Intent Data?

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Intent Data Intent Intent Signal Lead Ranking 147

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? What is Intent data ? With intent data, you do.

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Intent Data Intent Lead Ranking Bombora 314

Televerde

NOVEMBER 14, 2019

With tools and tech that enable a personalized approach (think marketing automation, intent data, and AI-powered analytics) you can consistently deliver the right message, to the right person, at the right time. What this really looks like: 2. Intent Data. Increased brand loyalty. Driving more revenue. Show me the data! (a

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Marketing Automation Services Marketing AI Personalization Tools 40

Terminus

APRIL 26, 2022

Ads + chat, web personalization, and/or email signature marketing creates a connected account experience that will increase intent, engagement, and drive pipeline. Intent is critical for preventing churn. You’ll want to set up a view within Salesforce that filters accounts with intent groups and data. Launch your ads.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Content Standard

AUGUST 31, 2021

By strategically placing different types of CTAs throughout your content ecosystem and tailoring them to user intent, you can drive more leads and gradually turn brand new visitors into loyal customers. Read Related Content Brand marketers know they have to keep their audiences engaged, and sticky websites drive increased conversions.

Top of Funnel 102

Top of Funnel Best Practices Newsletter Banners 102

Terminus

JULY 25, 2018

Intent and Engagement Data: How Do You Prioritize Outreach? This is where intent and engagement data come in. This is where intent and engagement data come in. Our team at Terminus uses Bombora intent data to see which of our accounts are showing intent to buy a tool like Terminus. Their EverString fit score.

Account Based Marketing 36

Account Based Marketing Ideal Customer Profiles Work Management Marketing Management 36

Martech

MARCH 10, 2022

It’s about uncovering prospect behavior and weighting sales intent/intel and brand engagement rather than “funnel lead scoring” (engagement is a better metric to forecast revenue). Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g.,

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

Engagio

APRIL 17, 2017

Whether you call it Sales Engagement, Account Based Engagement, or Flibbidity Whatever Engagement, the word engagement itself has come to mean so many different things that it has deviated from its original intention and definition. The more time they spend, the more interest they’re showing in doing business with you.

Marketing Automation Services 91

Marketing Automation Services Multi-Channel CAN-SPAM Vendors 91

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

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Intent Data Intent Lead Ranking Marketing Websites 130

QuanticMind

SEPTEMBER 28, 2018

In the interest of accelerating the learning curve a bit, here are a few ways you can refine and nuance your bidding process to fully leverage all of the available data to your greatest advantage, maximize your ROI and truly get the most out of every PPC advertising dollar spent. Bid Optimization Tip 1: Look for keyword intent.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40

Huptech Web

MARCH 31, 2023

Customers who use site search are often more likely to purchase because they have already demonstrated intent. Increases Conversion Rates Site search can also help in improving the conversion rates of eCommerce stores. Studies have shown that customers who use site searches are likelier to purchase those who do not.

eCommerce 52

eCommerce Practices Customer Satisfaction Best Practices 52

Choozle

JULY 19, 2019

We help our clients capture their audience’s attention where it’s most valuable and then leverage those key moments where they’re demonstrating intent to drive revenue-based actions that really matter. While we respect fundamentals more than anything, we recognize that no two buyer journeys are often exactly alike.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 48

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? What is Intent data ? With intent data, you do.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Ledger Bennett

MAY 7, 2020

The funnel leverages messaging, intent, and consumer mindsets to match with their creative assets. It mirrors the buyer journey, sales intent levels, and all things between introduction to your brand up to conversion. When a user is in the market for a product/service the intent is high and the conversion can take hours or days.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Convince & Convert

DECEMBER 16, 2010

They have to respond with confidence, fail quickly and learn from their missteps, motivate individuals, inspire teams, connect with customers, and demonstrate interest and compassion in their daily business endeavors. That’s far too much responsibility to place on the shoulders of one strata of an organization.

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Astroturfing Social Media Advertising Agencies Demonstrating Intent 128