ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Varicent

DECEMBER 7, 2021

This could be a focus group-based piece of market research or a limited product release for a designated area for a time-limited period. By including fields on demographics, historical purchasing patterns, and shifts in the local economy, you can better determine what your prospect may be in the market. Ease of Reporting.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Content Marketing Institute

DECEMBER 17, 2018

Here are a few powerful strategies to make sure your work is resonating with customers across populations and groups. Remember real people are behind demographics. Also, different demographics have different viewpoints that influence how they make buying decisions. Start a focus group.

Enterprise Management 93

Enterprise Management Paid Search Agency Work Management Marketing Management 93

Tony Zambito

JULY 6, 2011

  Let's look at a few: Buyer personas are not a buyer profile, a demographic profile, a psychographic profile, a market segment profile, a sales profile, a market research profile, a customer survey profile, or a focus group profile.    The point is that buyer personas are not profiles. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Content Standard

MAY 16, 2018

We could use it for social training to help those with autism better handle the daily challenges they face. Artificial empathy is a powerful market research tool that can help capture sentiment that’s not consciously expressed by our target demographics.

Marketing AI 67

Marketing AI Paid Search Agency Impressions Interactive Marketing 67

Online Marketing Institute

MAY 26, 2010

Facebook Fast becoming the key destination for many businesses and their products, Facebook offers some great built-in tools as well as demographic options to help gauge a campaign. Were you successful reaching your target demographic? This can tell you a lot about your audience’s demographic and buying options.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Atomic Reach

JUNE 5, 2023

In an epic marketing disaster, Bud Light managed first to alienate a significant chunk of its core demographic, then backtrack and anger the same audience it sought to attract in the first place. For example, a company's research might indicate that Millennials would be a good target demographic to pursue.

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Work Management 52

Convince & Convert

DECEMBER 7, 2023

This could include members from within your organization or an external focus group. Deep Research & Understanding Going beyond mere demographics, this involves understanding the psychographics, values, preferences, and nuances of diverse groups. Gather a diverse group of individuals to review and provide feedback.

Campaigns 134

Campaigns Planning Paid Search Agency Peer-to-peer 134

Buzz Marketing for Technology

JULY 7, 2008

10) Converting behaviors in the participation demographics is NOT the goal: 70/20/9/1. If the demographics shift in your favor over time…great! Nothing like deeply listening before you start talking to help ensure what you are doing is “joining the community.&#. But not likely the first order of business.

Social Media 100

Social Media Communities Wiki Work Management 100

Sprout Social

JUNE 12, 2023

Start by looking at demographics like age, gender, location and income level to get a baseline understanding of your buyers. Use surveys, interviews and focus groups to collect feedback. Organize training programs, seminars or workshops that help employees understand your customers and how to serve them better.

Marketing AI 132

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 132

Hubspot

DECEMBER 28, 2011

Make sure you always have someone tracking mentions of your brand in social media--both on and off your business' specific social media pages/accounts--and be sure that person is trained on how to handle those situations appropriately.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Sprout Social

JUNE 26, 2023

To understand your customers, build buyer personas to represent the attributes of your most engaged audience and collect data on their behavioral patterns, preferences, demographics, and needs. Also, organize training sessions to help your staff understand your style guide. Talk to stakeholders who regularly interact with customers.

Marketing Automation Services 121

Marketing Automation Services Touchpoints Allocation Work Management 121

Golden Spiral

APRIL 16, 2019

I didn’t have any formal training. In addition, they had to be semi-cool graphics, 'cause our target market, the demographics were young people, they were teenagers and college kids. I didn't have any formal training, I didn't know what I was doing. You talked about the bias of doing an internal group. Now, you're in B2B.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Single Grain

MAY 31, 2023

You can know which audience segments are more likely to make a purchase so that you can target your preferred demographics accurately. Market Research: Market research surveys, focus groups, and interviews can provide insights into consumer preferences, purchasing habits, brand perception, and market trends.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Cintell

MARCH 20, 2015

Getting to these insights is like running a marathon – there are few shortcuts, training is important to get it right, and there are plenty of hazards along the way that can trip you up. Tony warns that often, in-house marketers and other functional areas can lack the training or skills needed for true qualitative research.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups.

Marketing AI 52

Marketing AI Marketing & Strategy Marketing Strategy Work Management 52

ClearVoice

JULY 12, 2022

Going after the “big fish” — or major accounts — has everyone on board to waste no time and not begin prospecting until more is understood about the target demographic, its value, and how it can best be reached. More targeted campaigns. How to implement an ABM strategy. You will want to look at what the market has been and what it will be.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Martech

FEBRUARY 11, 2022

The Nike Training Club app also provides customers with personalized experiences – in its case, during their everyday exercise routines. It recommends personal adaptive training plans for users based on their workouts and goals. This isn’t traditional research involving surveys or focus groups. Shutterfly.

Work Management 118

Work Management Personalization Marketing Management Marketing AI 118

Heinz Marketing

MARCH 12, 2018

Matt: Well, it’s basically a free focus group, right of people out there that demand something, that want something and they’re willing to pay for it once it gets created. Pretty impressive and lots of lessons for marketers. What else do we need to be doing to keep this prominent?

Top of Funnel 52

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 52

Content Marketing Institute

OCTOBER 23, 2018

We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.

Generation 103

Generation Terms and Conditions Peer-to-peer Paid Search Agency 103

Convince & Convert

SEPTEMBER 20, 2010

SM' [link] fmi Hey Jay, The cynic in me wants to know the demographics of the 1,400 U.S. The numbers may be small, but they show some interesting demographics of those with influence. link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Hubspot

OCTOBER 18, 2011

You will not interrupt my train of thought. I don't really have trains of thought. And what this screen allows you to do is this: You fill out this demographic form. The fastest growing demographic on Facebook for a while actually has been women over the age of 55. I think it's better we'll see. We didn't know that.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28