Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry. Manticore wants clients to understand that demand generation is a business process. First some background.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. See how it works What is channel sales? Amplified reach. Lower overhead.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Smashmouth Marketing

MARCH 29, 2010

So here is what typically happens if we hire four reps, train them, get them on the floor and keep coaching them. How do you train your inside sales recruits? Us, well, here's our modified training plan. Prospects communicate with vendors differently. What are some of your inside sales training techniques?

Training 100

Training Demand Generation Demand B2B Sales 100

ANNUITAS

JANUARY 6, 2015

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Not all Demand Generation content is created as equal. This approach leads to higher conversion rates.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Martech

MARCH 31, 2023

Company-provided training Companies have a strong motivation to develop their employees. Such teams tend to offer training applicable across disciplines for skills like coaching, teamwork, emotional intelligence, ethical behavior and prioritization, in addition to helping onboard new hires and promoting the established organizational culture.

Work Management 106

Work Management Marketing Management Training Vendors 106

Martech

NOVEMBER 9, 2023

As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. For established vendors, servicing debt is getting very expensive. Watch for that to also have an impact on vendor financial viability in 2024. Dig deeper: How to overcome marketing budget cuts and hiring freezes 4.

Marketing Management 117

Marketing Management Marketing Budget Budget Programs Vendors 117

ANNUITAS

JANUARY 19, 2022

Buyers spend nearly half their time researching independently ; another 22% is spent talking to other decision makers, and only 17% of their ‘buying’ time is spent meeting with potential vendors. Recall that buyers spend only 17% of their buying time meeting with potential vendors. Maximize the 17% Window of Time.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Martech

JANUARY 9, 2023

How vendors differentiate on capabilities. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly try to differentiate on the ability to scale (especially to new marketing channels), usability, ease of implementation and customer experience features. The top 5 solutions replaced.

Marketing Automation Services 129

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 129

Webbiquity

FEBRUARY 20, 2020

Rather than wasting time going through antiquated training processes, only to ask sales reps to unlearn them later on, put together a program that targets your future sales team members and builds strong habits from the start. The second component of this involves using video as a training medium. This project will be two-fold.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Zoominfo

NOVEMBER 29, 2023

While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

MAY 8, 2023

Well-known vendors have been baking AI into their solutions for almost a decade. AI writing tools aim to create customized texts on demand. I can write a hundred rules (algorithms) and train my website to execute them. “If This is called “back propagation” and results in the neurons being trained. Is all this new?

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

Zoominfo

MAY 6, 2020

The company hasn’t had to do too much pursuing as of late, given that the pandemic—and the worldwide corporate transition to working from home that has accompanied it—has supercharged the demand for what Zoom sells: web conferencing software. When his suggestions were ignored, Yuan left Cisco and set out to start his own company.

Work Management 207

Work Management Marketing Management Video Marketing Zoominfo 207

Martech

JANUARY 22, 2024

When we initially went live in May of 2023, we weren’t sure if you’d get much value out of the first and only chatbot trained on MarTech.org. We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more.

Work Management 111

Work Management Generation Marketing Management CMO 111

Martech

MAY 15, 2023

Thanks to Marc Sirkin and the team at MarTech for allowing me behind the curtain of MarTechBot, providing insider access to how it’s being trained, the underlying tech, and the real-time learnings. That experiment demonstrated that training MarTechBot with this site’s content would result in customized answers for marketers.

Enterprise Management 93

Enterprise Management Marketing Automation Services Marketing AI Marketing Management 93

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. The answers will help your organization choose a vendor that can help you meet your goals. How much training will we need? Training is essential.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Analytics 104

Martech

DECEMBER 28, 2023

The problem is the CMOs and CEOs who are demanding their marketing teams leverage AI have no idea what problems AI would solve for those teams and no idea how it fits into their existing marketing strategies or technology stack. Please take this short survey so we can have your input on the state of martech salaries and careers.

Marketing AI 112

Marketing AI Allocation CMO RFP 112

Choozle

MARCH 14, 2019

Making a suite of targeting strategies accessible through an intuitive UI, Choozle is the top choice for digital marketers leaving managed-service demand side platform companies behind to take ownership of their media buying. Platform training on-demand and completed in 30 minutes. But, we know there are a lot of options.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

Martech

OCTOBER 5, 2022

This spurred demand for digital events platforms (DEP) that could hopefully deliver the value once created at in-person events. DEPs enable event marketers and organizers to plan, deliver and measure the results of digital event experiences that serve geographically distributed audiences live or on-demand presentations.

Enterprise Management 100

Enterprise Management Marketing Management Fulfillment Training 100

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. GTM is not demand generation. My Chrome browser activity triggered Instagram ads.

Work Management 112

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 112

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Marketing Intelligence & Automation This will help your demand generation team interpret data and put it to good use. Ask the potential new vendor about their onboarding and training processes.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Customer Experience Matrix

MARCH 3, 2009

Usability Items for Simple Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) Every system scored here meets this requirement in one way or another, but some other demand generation products do not. Training time during implementation. Simple 2 4 4 6 6 2.5

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

NetLine

OCTOBER 12, 2018

Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. Sometimes, lack of training can be the greatest barrier to understanding more complex martech.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

ViewPoint

AUGUST 9, 2016

Often hot leads are really prospective buyers that have already been sold by another vendor. It may seem counter intuitive, but there are three key reasons why B2B companies need to pay more—not less—attention to opportunities not yet ready to close: 1. In many cases hot opportunities are already baked.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Demand 120

Vidyard

MARCH 5, 2021

Demand Metric Report, 2020. Demand Metric Report, 2020. For HR, the ability to have training videos, employee updates, and recruitment all done through one central and secure platform is game-changing. Are you in need of a full-service platform provider that offers training and support for your team? Video for Sales.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Marketing Insider Group

FEBRUARY 22, 2023

In order to do that, we must place customer insights ahead of internal demands. Their needs, motives, and demands must influence what you write. Learning isn’t only about training. It can include guides of the process, training materials, how-to guides, and demo videos. It needs to be compelling to your audience.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. The company has a low profile but has been selling its demand generation product for nearly ten years.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Can it handle the processing demands of complex trigger actions and large numbers of data record updates – in real time? ADOPTING ENTERPRISE DEMAND PROCESS. billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

The Point

FEBRUARY 18, 2020

In the succeeding five years, the marketing technology landscape has exploded, marketing automation has become a cornerstone of the martech stack, and demand for marketing operations professionals has never been higher. Vendors focused on new licenses vs. customer retention. Why Is #MarketingAutomation Maturity Still Woeful?

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Biznology

FEBRUARY 24, 2022

I am a demand gen marketer. On my side, I was trained as a data-driven, direct-response marketer. Business buyers seek a long-term relationship with their vendors. OK, I’ll admit it. My entire B2B career has been about leads—lead quality and quantity. Measurable marketing communications. Cost per lead. Conversion rates.

B2B Marketing 104

B2B Marketing Lead Scoring Lead Ranking Brand Identity 104

Martech

MARCH 14, 2023

Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. It’s trained to predict the content of an answer without evaluating its basis. This lack of truth-based context demands that brands continue to apply human oversight.

Marketing AI 133

Marketing AI Enterprise Management Paid Search Agency Work Management 133

TrustRadius Marketing

APRIL 17, 2022

Ascend2 2021) 39% of marketers cite lack of training, resources, and knowledgebase as a barrier to full marketing automation utilization. Demand Spring 2021) 86% of marketers are fairly satisfied to satisfied with their MAP vendor. Demand Spring 2021). Demand Spring 2021). Ascend2 2021). and many more.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Customer Experience Matrix

NOVEMBER 6, 2008

I spent a few minutes last week on the Web sites of about eight or nine on-demand business intelligence vendors, and within a few days received emails from two of them ostensibly asking about much earlier visits where I must have registered with my email address. The other vendor on my mind was Birst. Facts can be so pesky.

Work Management 120

Work Management Marketing Management Demand Demand Generation Agencies 120

Martech

AUGUST 6, 2021

I heard recently from an executive at a vendor that when they work with clients they ask if their goal is to drive sales or to change the customer’s behavior. When evaluating a possible addition to your marketing technology stack, or a replacement for a tool you’re already using, be sure to ask the vendors on your short-list for references.

Work Management 112

Work Management Marketing Management Paid Search Agency Companies 112

Biznology

SEPTEMBER 8, 2020

Steve is Chief Analyst at VendorNeutral, a platform that helps buyers of sales technology and sales training find suppliers. Dan Cilley , founding member of the Sales Enablement Society , and co-founder of Vendor Neutral, also contributed. That’s how we define it in our Vendor Neutral Sales Technology Landscape.

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

Content Standard

OCTOBER 26, 2020

It can help marketers master the complexity of content marketing, allowing them to scale content creation on demand or unlock access to a broader talent pool with deep expertise and valuable creative skills. Why are marketers tapping external expertise for their content marketing programs? Outsourcing comes with definite benefits.

Trends 145

Trends Work Management Advertising Agencies Marketing Management 145

ANNUITAS

NOVEMBER 15, 2021

1: Hire and train more inside sales. In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). In this breakdown, we share three concrete changes you can adopt within your own organization to build better digital relationships.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246