Metadata

APRIL 4, 2023

Demand gen marketers are just getting started with podcast ads. Demand over brand, at least for now Airbnb made waves in 2022 when it announced that its pivot away from performance marketing paid off. Instead, focus on short-term (demand) gains. Logan suggests a 75-25 mix of demand and brand tactics, respectively.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

SWZD

OCTOBER 6, 2017

Half of B2B marketers have at least tested multi-touch attribution models. And half are still making demand gen decisions based on the last content items buyers accessed before converting. How to select productive demand gen offers. Why Marketing Automation Grows Demand for Fresh Leads. It’s almost 2018.

Marketing Attribution 54

Marketing Attribution Multi-Touch Attribution Demand Sales Qualified Leads 54

SWZD

OCTOBER 6, 2017

Half of B2B marketers have at least tested multi-touch attribution models. And half are still making demand gen decisions based on the last content items buyers accessed before converting. How to select productive demand gen offers. Why Marketing Automation Grows Demand for Fresh Leads. It’s almost 2018.

Marketing Attribution 48

Marketing Attribution Multi-Touch Attribution Demand Sales Qualified Leads 48

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. Shiny features sell. But, MAP vendors continue to lag in their delivery of this much needed feature for a number of reasons.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

SmartBug Media

AUGUST 5, 2020

With attribution, you can use visualizations to demonstrate the thought process behind business decisions. Attribution plays a key role for marketing teams, in particular. In the past, marketers wanted to show one touchpoint, such as the first or last touch, as the basis for demonstrating value. Multi-Touch Revenue Attribution.

Multi-Touch Attribution 105

Multi-Touch Attribution Allocation Marketing Attribution Multi-Channel 105

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand. What is Lead Generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Vidyard

DECEMBER 19, 2017

Despite video being in such high demand, and customers wanting more video , few B2B marketers feel they use video effectively. So to help, Forrester pulled together four steps you can take to embrace video as a strategic part of your B2B video marketing and demand gen strategy; Step One → Surface the Hidden.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Tiecas

MARCH 21, 2024

Emphasize Problem-Solving: Frame your product/service as the solution to the buyer’s pain points, not just a list of features. Attributing wins solely to recent marketing activities is inaccurate. Important: This isn’t about overwhelming visitors with endless content. What Can You Do? Generic marketing blasts just won’t cut it anymore.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand. What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Bannerflow

SEPTEMBER 7, 2021

Across the globe, people were confined to their homes and the demand for new and used cars, car rentals, and ride sharing plummeted. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns.

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98

KoMarketing Associates

DECEMBER 6, 2016

Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Before then, unless marketers had an outside attribution solution, they couldn’t track past the initial click. We spoke to Jordan Con , a marketer with Bizible, for more insight into the report’s findings.

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Webbiquity

AUGUST 8, 2023

Two recent research reports from Demand Gen Report provide some vital answers and insights on trends. Demand Gen’s Marketing Measurement & Attribution Survey examines changes being made to increase the precision of marketing activities, noting the increased responsibility of marketing to drive revenue reported here previously.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Hinge Marketing

JUNE 9, 2020

Which system you choose will depend on what features you think you will need over the next three years. To learn more about the technology to use in these unprecedented times, please listen to the Hinge on-demand webinar, “Reboot: How to Rebuild Your Business Development Program for a Virtual World.”.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

SpotMe Blog

JULY 27, 2021

Is your registration page copy and calls to action too confusing, or does it feature broken links? For instance, if your audience gave an overwhelmingly high amount of praise during a certain segment of your webinar, using the applause feature , take note of that so you can use the data for further content and targeting.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Engagio

MAY 14, 2019

This session went beyond the buzzwords, featuring insights from over 200 CMO interviews on how they’re moving their marketing teams to revenue centers through the use of data, omni-channel ABM, CDPs, sales & marketing alignment and more. Multi-touch attribution. Content attribution. Account analysis.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Capstone Insights

NOVEMBER 26, 2019

Marketing automation is a straightforward way to increase a company’s efficiency and effectiveness in demand generation. When using marketing automation at scale, several platform attributes become critical. Most marketing automation platforms only offer limited multi-brand capabilities. Partitioning features is key.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Zoominfo

DECEMBER 19, 2018

Featured Video: How I Collect (And Organize) Testimonials. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Featured Video: How to Ask for Help (The Right Way).

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Act-On

FEBRUARY 26, 2024

What is Attribution in Marketing? Attribution describes the process of identifying which specific marketing efforts led to a conversion. Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch.

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Now, let’s compare that to the common features of marketing automation systems. Features of marketing automation systems. Workflow-oriented, highly detailed behavioral data, analytical queries. Number of user seats.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

B2BMarketing.net

FEBRUARY 8, 2024

We provide this unique grid below, as Didier created it and presented it at Ignite, and detail each of its individual recommendations and features. How basic, and yet, how easily glossed over or missed is it, due typically to more pressing project or team demands? It’s quite a ride.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. This is possible by getting the audience targeting right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

The Lead Agency

DECEMBER 6, 2021

Remember that today’s customers are more in control than ever, and they want to talk to businesses on their own terms, so having a multi-channel chat option is key. Demand Metric. Get in touch with us today to get your B2B marketing strategy for 2022 organised. Trend 3: Don’t Forget About Written Content. Conclusion.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Content Standard

MAY 30, 2018

While professional athletes have regular access to lucrative business opportunities, James’ empire goes beyond the traditional template of generating wealth through multi-year endorsement deals with major corporations. Image attribution: Tim Durben. Image attribution: Keith Allison.

Multi-Touch Attribution 59

Multi-Touch Attribution Brand Identity Branding Business 59

The Point

JULY 21, 2016

The core functionality of marketing automation technology – i.e. the fact that it “automates” multi-touch email campaigns – means that many of the programs it enables are of a type that continue over time, triggered by a particular event or action. Not testing enough. However, few users take full advantage of segmentation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

SpotMe Blog

MAY 31, 2023

A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. This multi-sensory experience leads to deeper learning and longer-lasting memories. However, with the right technology and interactive features like live Q&As, virtual events can still be highly engaging.

Planning 52

Planning Personalization Work Management Best Practices 52

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Adobe Experience Cloud Blog

AUGUST 10, 2016

But with constantly evolving platforms that introduce new features all the time, having a solid strategy in place and keeping track of up-and-coming features is critical. Increase Demand. Multi-Channel Campaigns. Today, it drives real and trackable revenue attributed to your social media marketing activities.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Valasys

AUGUST 14, 2019

The features of CMS vary widely. Common features of headless CMSs include the following: RESTful API Microservices architecture Editor Interface Multi-channel publishing Workflows Versioning Content Modelling Asset library Content types & taxonomy Localization Visitor Segmentation & Personalization.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Only B2B

JULY 21, 2023

According to a recent study by Demand Gen Report , 78% of B2B buyers use whitepapers to make purchasing decisions, making content syndication an effective strategy to reach and engage with these decision-makers. Cost per Lead (CPL): Calculating the cost associated with acquiring each syndicated lead.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

Outgrow

MAY 17, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . He specializes in data collection, analysis, filtering, and transfer by the means of widgets and applets.

Paid Search Agency 52

Paid Search Agency Automation A/B testing Lead Ranking 52

FunnelEnvy

JUNE 2, 2021

In fact, more than 40% of marketers claim their main priority in 2021 is to “better measure the ROI of [their] demand generation initiatives”. . And revenue attribution can help you create more effective, successful marketing campaigns. What is revenue attribution? . Why is revenue attribution important and how can it help?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Top of Funnel ROI 52

Directive Agency

MAY 26, 2017

Demand generation is one of search marketing’s leading pain points for a reason. Focusing your entire business model towards a single niche should theoretically make demand gen easier. ” Which isn’t going to make demand generation any easier for you. B2B Demand Gen Best Practices.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Full Circle Insights. Target customers. Product overview.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Customer Experience Matrix

JANUARY 24, 2018

To do this I’ve come up with a a small list of features that relate directly to working with particular data sources and supporting particular applications. In other words, read these items as meaning: if you want your CDP to support [ this data type or application ] then it should have [ this feature ]. Base Features.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166