Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. In 2023, user demand for gated B2B content rose 14.3%. If that’s enough for you, since 2019, demand has risen 77%.

B2B 157

B2B Case Study Case Studies Content 157

PureB2B

APRIL 14, 2020

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Always Be on The Look Out.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

Aberdeen

APRIL 1, 2019

Mass email blasts have gone from engaging to spammy, leaving marketers to rethink how email fits into broader demand gen strategies. Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Those days are long gone.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

Porch Group Media

AUGUST 12, 2021

By leveraging technology-driven innovation, brands can now reach and monetize movers far more effectively than ever before. Request More Info The post [ON-DEMAND WEBINAR] New Movers: The Untapped Opportunity to Transform Your Customer Acquisition first appeared on V12. Contact us today!

First-Mover Advantage 52

First-Mover Advantage Acquisitions Webinar Metrics Demand 52

PureB2B

APRIL 14, 2020

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Always Be on The Look Out.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

Binary Demand

MARCH 26, 2024

Intent data fuels personalized marketing. By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. In that case, it serves as a robust indicator of purchase intent. This allows them to focus their budgets.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Porch Group Media

JULY 9, 2020

[ON-DEMAND WEBINAR] Customer Acquisition Marketing: Tools & Tactics. How to use multiple marketing channels to create the most effective acquisition strategy. How to use purchase-intent data to create pinpointed campaigns to attract new customers. How to compete on the customer experience. Watch the Webinar Below.

Acquisitions 52

Acquisitions Webinar Metrics Tactics Demand 52

Launch Marketing

JULY 26, 2023

Trend #1: Tailor-Made Marketing Experiences Through Personalization In 2023, B2B buyers’ expectations are higher than ever with demand for more personalized , consumer-like experiences. B2B buyers spend about 83% of their time independently researching before making a purchase.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Top Rank Marketing

OCTOBER 17, 2023

Here’s an overview of what she and the marketing execs from Hubilo shared: Hubilo executives with Laura Ramos from Forrester Research Challenges and Statistics: Webinar Objectives : Marketers are leveraging webinars for brand awareness, lead generation, and as on-demand content. Remember, most of them are on-demand opportunities.

Webinar Metrics 115

Webinar Metrics Forrester Top of Funnel Research 115

The Point

NOVEMBER 12, 2019

I was part of a client conversation recently about the merits of different demand generation channels (paid social, content syndication , email, search, etc.) and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. Effective demand generation.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

The Point

APRIL 30, 2013

Demand generation is hot. It’s why demand generation managers are suddenly as common as, well, marcom directors. It’s why systems consultants are reinventing themselves as “demand generation agencies.” As a demand generation marketer, however, I have an issue when brand marketers start to muscle in our turf. No problem.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. It provides insights into customer behaviors, interests, and purchase intentions. This alignment is crucial in ABM, where personalized messaging and timing can make or break a deal.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Binary Demand

JULY 21, 2023

Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. The data source determines whether it was pre-existing or generated on demand.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

KoMarketing Associates

JULY 9, 2019

In regards to effectiveness on a scale of 1 to 4 (4 being the most effective), B2B marketers ranked product demos the highest, at slightly more than 3.5. The Most Effective Tactics for B2B Marketers. In terms of trustworthiness, B2B customers ranked their own prior experience with a product (more than 3.5) on average.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Inbox Insight

MARCH 13, 2024

Effective lead prioritization is essential. When done effectively, it can deliver more personalized experiences, improve conversion rates, and enable accurate sales forecasts. The Growing Urgency for Advanced Intent Strategies The future landscape of lead prioritization and lead scoring has already been reshaped by AI.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Zoominfo

JULY 25, 2023

But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

DealSignal

APRIL 10, 2024

The days of creating inbound programs and waiting for prospects to get in touch with you first are becoming less effective. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? This can be vendor comparison guides, case studies, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

The Lead Agency

NOVEMBER 20, 2019

Prospects are expecting the same professional service they’ve always demanded, but are now pushing more than ever before for it to be delivered at a price that they believe is justified. Discover the power of exceptional law firm marketing and start reaching more, valuable members of your target audience with strong purchase intent.

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Effectiveness Ad Building 48

SalesIntel

JANUARY 21, 2022

B2B intent data provides an accurate and effective solution. In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Follow a Reliable Lead Scoring Model .

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Inbox Insight

OCTOBER 27, 2023

Search intent data Search intent data is generated when potential customers use search engines like Google to look up keywords or phrases. It helps businesses identify their target audience’s interests and needs more effectively. Final thoughts Buyer intent data has fundamentally changed the way prospecting is done.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Binary Demand

JUNE 29, 2023

There are five prominent use cases for sales and marketing teams using intent data in 2023: Detecting initial buyer interest becomes possible through purchase intent signals, which aid in identifying companies actively researching your solution. ps2id id=’faqs’ target=”/]FAQs on B2B Intent Data Q.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

There are five prominent use cases for sales and marketing teams using intent data in 2023: Detecting initial buyer interest becomes possible through purchase intent signals, which aid in identifying companies actively researching your solution. ps2id id=’faqs’ target=”/]FAQs on B2B Intent Data Q.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

MARCH 26, 2024

Today’s customers demand personalized experiences that cater to their individual needs. This is where B2B data and intent-based marketing come into play. In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Only B2B

SEPTEMBER 21, 2021

Every effective marketer and salesperson understands the true value of B2B data and how it can help them reach their overall business goals. On the other hand, only a few marketers and salespeople understand how to use data effectively and to fully use the huge array of customer insights it provides.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. Intent data is your key to simplified B2B marketing lead generation. How Can Intent Data Boost Lead Generation? While intent data is valuable, it’s crucial to use it effectively to enhance lead generation.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Zoominfo

MARCH 31, 2024

Buying Signal #1: Key Account Visits to Pricing Page An account on your team’s high-priority target list is suddenly showing a spike in purchase intent by registering 50 visits to your company website’s pricing page. Here’s how your GTM team can capitalize on high-value buying signals to sell smarter and win faster.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

FunnelEnvy

SEPTEMBER 18, 2023

A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

SocialPilot

JANUARY 14, 2024

In fact, 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads. 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads. Brands on Linkedin have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

DemandBase

MAY 7, 2020

When I left the sales world, I went into marketing as a demand generation lead, but I still possessed the sales mentality. Now, as an ABM Strategist, I finally get to follow my instincts and advocate for more effective sales engagement. In today’s B2B world, it’s all about the intent, not just the information in a form fill.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

ClickZ

JANUARY 15, 2021

Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. With Jivox, brands can effectively achieve precision marketing and increase engagement through Customer Journey Optimization. Jivox’s impact on ecommerce marketing. In summary.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Only B2B

SEPTEMBER 28, 2021

Read More: What Is Intent Data and How It Can Help Your Company? Effective ways that intent data can improve your marketing efforts. Improve Marketing Efforts With Intent Data. The demand for B2B sales and marketing teams to achieve desired outcomes is going up. Tailored outreach.

Intent Data 116

Intent Data Intent B2B Marketing Lead Ranking 116

Only B2B

SEPTEMBER 28, 2021

Read More: What Is Intent Data and How It Can Help Your Company? Effective ways that intent data can improve your marketing efforts. Improve Marketing Efforts With Intent Data. The demand for B2B sales and marketing teams to achieve desired outcomes is going up. Tailored outreach.

Intent Data 112

Intent Data Intent B2B Marketing Lead Ranking 112

DealSignal

NOVEMBER 1, 2022

The days of creating inbound programs and waiting for prospects to get in touch with you first are becoming less effective. Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? Third-party intent data.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Adobe Experience Cloud Blog

OCTOBER 4, 2011

Specifically the convergence of branding and demand generation. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement. If you happen to be skeptical of brand and demand convergence, I’ll leave you with a few statistics to ponder over.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. Demand Generation Versus Lead Generation. Demand generation drives awareness and interest in a company’s product and services. Thus, a demand gen campaign prioritizes reach.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Digilant

APRIL 23, 2024

Digital audio advertising has proven to be highly effective in reaching targeted audiences in a meaningful way. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads. Publisher Type: On-demand, podcast, etc.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

Digital audio advertising has proven to be highly effective in reaching targeted audiences in a meaningful way. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads. Publisher Type: On-demand, podcast, etc.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52