The Point

JULY 30, 2019

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. A recent video making the rounds on LinkedIn asked: “ Is Demand Generation Losing its Effectiveness ?” (The answer provided was: yes.).

Demand Generation Agencies 140

Demand Generation Agencies Demand Generation Account Based Marketing ABM 140

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Madison Logic

NOVEMBER 30, 2023

You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

eTrigue

DECEMBER 2, 2021

The concept of a “demand center” has emerged at the core of successful marketing organizations as a hub for shared marketing services, infrastructure and process to enable organizations to bring programs to market that leverage key corporate assets and best practices. Digital marketing has transformed how most organizations market today.

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

Content Standard

NOVEMBER 18, 2022

and the demand for relevance and personalization across those channels, have made it virtually impossible for marketing teams to keep up with content demand—even with the support of advanced distribution technology.  The post Can AI Help Marketers Meet Rising Content Demand?

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. The post 3 Demand Generation Trends to Watch in 2019 appeared first on Annuitas.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Rev

SEPTEMBER 20, 2023

The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. There was much less information out there, and buyers had to engage with vendors much sooner in the cycle to get that information.” So much info, so much noise. People follow people,” he says. “We

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

PureB2B

APRIL 29, 2022

Demand generation marketers are under immense pressure. It’s also incredibly important, as the ability to generate demand at each stage of the buyer journey can have a huge impact on your marketing ROI. which is precisely why so many organizations invest so much of their budget in multi-channel demand generation campaigns.

Demand 62

Demand Top of Funnel Marketing Management Effectiveness 62

PureB2B

APRIL 29, 2022

Demand generation marketers are under immense pressure. It’s also incredibly important, as the ability to generate demand at each stage of the buyer journey can have a huge impact on your marketing ROI. which is precisely why so many organizations invest so much of their budget in multi-channel demand generation campaigns.

Demand 62

Demand Top of Funnel Effectiveness Marketing Management 62

Rev

JANUARY 5, 2023

If we had to summarize the modern relationship between marketing and sales, it would sound something like: Generate more and better leads, so we can close more deals more effectively. That’s the work of a demand gen team. How can marketing leverage the data it has available to drive more value and get better leads?

Demand 78

Demand Lead Ranking Marketing Automation Services Enterprise Management 78

PureB2B

MAY 30, 2022

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other. Knows the benefits.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

ANNUITAS

OCTOBER 8, 2015

This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation. I recently spoke with one marketing executive who told me they run multiple demand generation campaigns for 90 days.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

PureB2B

JULY 14, 2020

The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. With demand far outpacing supply, paid media pricing is quickly on the rise, and budgets are only getting tighter and more scrutinized.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. With demand far outpacing supply, paid media pricing is quickly on the rise, and budgets are only getting tighter and more scrutinized.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. With demand far outpacing supply, paid media pricing is quickly on the rise, and budgets are only getting tighter and more scrutinized.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. From there, let them execute their prospecting at scale and cost effectively book you meetings. Make it Fun. Make it fun.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

ANNUITAS

JANUARY 6, 2015

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Not all Demand Generation content is created as equal. This approach leads to higher conversion rates.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Martech

FEBRUARY 8, 2024

Marketers became disillusioned as the higher-ups shifted the goal post quarter after quarter, demanding more efficiency, more leads and more volume across the board — even though marketing is not magic, and we were never able to manufacture demand out of thin air. Worldwide demand, and limited supply. And why not?

Marketing AI 126

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 126

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. The Risks of Over-Reliance on Late-Stage Content Click To Tweet. Photo by Niklas Ohlrogge on Unsplash.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Aberdeen

APRIL 1, 2019

Mass email blasts have gone from engaging to spammy, leaving marketers to rethink how email fits into broader demand gen strategies. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Your demand generation efforts shouldn’t be static. Those days are long gone.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

Vision Edge Marketing

DECEMBER 15, 2020

Peer Influence and its Effects on the B2B Buying Process. Effects on the B2B buying process- We live in a peer-bound world. “We Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Expand Who in Your Organization Engages with Customers.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Webbiquity

MAY 12, 2020

Articles and posts about how to work effectively from home were big for about three weeks back in March, but people have figured that out now. They want sensitivity to current conditions, but also straight talk from vendors about how they can help. Conditions are changing quickly, and marketers need to keep up. Find Your Buyers.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Zoominfo

MAY 31, 2023

This is especially true during uncertain economic times — it’s a (near-term) waste to try creating demand that isn’t there. Everyone wants to be the first vendor in the door when accounts start showing interest in solving problems that you can help address.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Partners for delivery and implementation: Are you expecting accelerated growth or an uptick in demand? You might position your program as simple, lucrative, collaborative, or in high demand from their own customers.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

NOVEMBER 9, 2023

As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. For established vendors, servicing debt is getting very expensive. Watch for that to also have an impact on vendor financial viability in 2024. The question of whether they are more effective remains to be seen.

Marketing Management 117

Marketing Management Marketing Budget Budget Programs Vendors 117

PathFactory

MARCH 12, 2020

Early 2020 has seen no shortage of this with many industry events being cancelled, forcing marketers to quickly pivot and adapt their demand plans. But with many live events being cancelled, we’re relying on their effectiveness more than ever. Which ad vendors are giving me the most bang for my buck? Story from a smart marketer.

Demand 52

Demand Tactics Work Management Marketing Management 52

Navigate the Channel

FEBRUARY 1, 2024

Using segmentation as a model requires assessing operational, commercial, and financial parameters, such as lead time, margin, demand variability, profitability, capacity, and service levels. Sometimes what we think is the most cost-effective solution can turn into a costly error. What is the best solution?

Work Management 65

Work Management Marketing Management Allocation Lead Ranking 65

ANNUITAS

JUNE 24, 2014

Great until you come back to the office and have 200 emails and voice mails from people (vendors) you have not met. The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. How to integrate events into a Demand Generation Strategy?

Demand Generation 100

Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

Webbiquity

APRIL 14, 2020

Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines. Obviously, the COVID-19 pandemic is having horrific effects on the health and livelihood of people from all walks of life, around the world.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Demand Gen Report’s latest survey confirms that the buying committee continues to expand. Image courtesy of Demand Gen Report.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Martech

JUNE 15, 2022

Effectively managing customer data is table stakes for prospect and customer digital engagement. Measuring the effectiveness of personalization remains difficult, and despite breathless vendor case studies, many if not most pilot projects here fail to achieve meaningful ROI. Some existing vendors will fold or consolidate.

Enterprise Management 132

Enterprise Management Work Management Marketing Management Trends 132

Only B2B

JUNE 30, 2023

In this comprehensive blog, we will explore the concept of B2B purchase intent, its significance in driving growth, and how businesses can harness intent data to improve their marketing and sales effectiveness. Demand Gen Report reveals that 71% of B2B buyers begin their research with a generic search.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. From there, let them execute their prospecting at scale and cost effectively book you meetings. Make it Fun. Make it fun.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

SalesIntel

OCTOBER 25, 2023

When choosing software vendors, it’s easy to default to picking the biggest player. Let’s go over why picking a data vendor is tricky and why SalesIntel could be the best fit for you. Why More Data Doesn’t Guarantee Your Necessary Data When comparing data vendors, you’ll want the one with the most data, right?

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

xiQ

MARCH 27, 2024

This preparedness transforms sales professionals from mere vendors to valued consultants, offering valuable insights that help them engage with prospects when they are most receptive. Teamwork: The Pit Crew Effectiveness The essence of Formula 1 racing transcends the solitary figure of the driver: it’s a symphony of collaboration.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Martech

NOVEMBER 29, 2023

CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance. Common features in a CMP At the core of any CMP is the ability to effectively collect and manage consent, which includes the comprehensive management of opt-ins and cookie consents.

Digital Asset Management 120

Digital Asset Management Work Management Privacy Marketing Management 120