PureB2B

MAY 30, 2022

How to Target the Right Buyer in Your Demand Generation Campaign. Different businesses define and approach demand generation in different ways because, at its core, demand gen marketing should adapt to the needs of your specific buyers. Strategic Demand Generation. PPC (pay per click).

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

Lake One

DECEMBER 17, 2020

Lake One announces the addition of Andrew Schulz as Director of Demand Generation, a new role for the rapidly growing modern marketing & sales transformation firm. We hear people just looking for PPC help or a paid social campaign. Too often performance marketing is seen as a standalone tactic. ” says Schulz.

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Demand Generation Demand Generation Paid Social Agency 52

Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. Every successful demand gen campaign starts with a final goal in mind. To make sure you’re reaching the right people, you need to think about distribution in the earliest planning stages of your demand generation strategy.

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Demand Generation Paid Content Distribution Demand 48

Crimson Marketing

JUNE 26, 2014

One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses to measure demand generation success.

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Demand Generation CMO Demand Top of Funnel 100

Directive Agency

MARCH 25, 2020

The top SaaS companies are all leaders in demand generation. Consistent brand activation is necessary when your target buyer isn’t ready to purchase. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. Take a look at what we found.

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Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Inbox Insight

NOVEMBER 17, 2020

The power of intent data is massive, allowing you to turn every touchpoint into a data-driven machine for demand generation and lead nurture. Source – Inside Intent Data: Unlocking Demand Generation Results. Source – Inside Intent Data: Unlocking Demand Generation Results. Email Marketing.

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Demand Generation Advertising Channels Multi-Channel Intent Data 98

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

Metadata

JANUARY 25, 2023

In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

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Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns.

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Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Hubspot is probably both the most active and most popular blog of this list. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media.

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Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Customer Experience Matrix

APRIL 28, 2009

Summary : a small survey of demand generation users shows that more than half deployed basic demand generation features within one week , and about 75% within one month. More complicated features take longer, but in general, 80% of the features ever deployed are in place by the end of two months. So far so good.

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Demand Generation User-Generated Content Customer Surveys Lead Scoring 120

Launch Marketing

MAY 10, 2022

As Tethr’s Director of Marketing was going on maternity leave, they looked for someone to temporarily fill that role and step in to ensure continuity with demand generation and sales enablement efforts. Continuing cohesiveness between demand generation and sales was also at the top of their list. The Details.

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Demand Generation Agencies Planning Service PPC 126

NetLine

FEBRUARY 1, 2018

Your heart’s in the right place – you’re developing content, spending time and resources in the hopes of converting your target audience into leads. You may have even allocated budget to PPC campaigns to drive users to your beloved content – but is it delivering ROI? Part 1: Find Your Disruptive Story/Focus on Situations Not Personas.

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Demand Generation Agencies Demand Generation Budget Programs Demand 40

LEADership

JULY 8, 2014

When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. Sales teams that demand continuous generation of new content. This is a call to arms to B2B demand generation experts. And so on…. The social networks?

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation 40

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. A couple of years ago, I wrote a post in this space listing “ 7 Tips for a Successful PPC Landing Page ” – and most of that advice stands the test of time today.

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Landing Pages Lead Scoring Lead Ranking PPC 100

Launch Marketing

MARCH 4, 2020

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly.

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PPC Campaigns Effectiveness B2B 72

SnapApp

JULY 26, 2018

Today we’re going to explore what it takes to be a modern demand gen marketer in this crazy new marketing world. So You Want To Be A Demand Gen Marketer? Demand generation marketers have become a hot commodity as companies are all striving to generate qualified leads at scale. Demand Gen Skill to Master #2: Excel.

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Demand Marketing Analytics Tools Marketing Automation Services Planning 92

Binary Demand

JULY 26, 2023

[ps2id id=’overview’ target=”/]In today’s dynamic business landscape, knowledge is power, and having the right information at your fingertips can be the key to success. Optimize lead generation using data to target specific audiences and cater to their needs rather than relying on broad mass-marketing approaches.

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Ideal Customer Profiles Enterprise Management Work Management B2B 96

Adobe Experience Cloud Blog

JUNE 10, 2011

by Carol Fox Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. So the next challenge is: How do you measure success?

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

The Point

JULY 13, 2022

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience.

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Linkedin Paid Search Agency Ads Effectiveness 241

Hubspot

JANUARY 21, 2014

PPC managers find new users through online ads. There’s one marketing concept, however, that sets the tone for all of this marketing activity -- and it’s called demand generation. W hat exactly does demand generation mean, and how is it different from concepts like inbound marketing?

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Demand Generation Agencies Demand Generation Demand FAQ 28

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”. The result is fewer unqualified leads from people who would never buy your product.

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Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. In our experience with high-tech clients, we’re seeing fairly consistent success advertising on LinkedIn, primarily due to the ability to target specific demographics, a feature that Google would do well to emulate. Billion with Google in 2013.

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Paid Content PPC Twitter Linkedin 100

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

KoMarketing Associates

SEPTEMBER 8, 2015

For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. Social Media Marketing – create and nurture one-to-one relationships with customers, prospects, and targeted audiences. Another inquired on SEO because they were about to engage in a site redesign.

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PPC Social Media SEO Marketing Management 120

ANNUITAS

OCTOBER 23, 2014

I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

Only B2B

JANUARY 9, 2023

To meet the demands of your client persona, you toss out a generic marketing campaign when you “fish with nets,” but you never know what will catch. With the aid of your sales staff, you may target the customers you desire while spear fishing. Account-Based Marketing Examples. Boosting Engagement.

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Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

The Point

AUGUST 27, 2019

is its ability to target specific audience demographics: job title, industry, etc. At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.” Non-Content Offers.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Only B2B

MARCH 7, 2018

Guide To Choosing The Right Demand Generation Partner For Your Business Needs. If you are reading this, you are thinking of outsourcing demand generation for business this year. Are you expanding your business and need someone to get you a rock-on demand generation strategy? Know your needs first.

Demand Generation Agencies 101

Demand Generation Agencies Advertising Agencies Demand Generation Lead Ranking 101

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

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Trade Show Demand Generation Agencies BtoB Lead Scoring 100

KoMarketing Associates

DECEMBER 5, 2017

Katie Martell , On-Demand Marketer. They are now prioritizing content for ABM, seeking assets (both digital and print) that can be used to engage specific accounts or key cohorts of accounts. Like previous years, my B2B clients are continuing to invest in content development, but I have noticed a shift in how it’s used!

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Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

ClickDimensions

SEPTEMBER 11, 2023

Launching a demand generation campaign that captures attention and drives conversions requires a strategic combination of captivating content creation and well-planned communication strategies. Follow these steps to craft an impactful campaign that resonates with your target audience and generates demand for your offerings.

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Demand Generation Agencies Demand Generation Demand Generation 131

The Point

OCTOBER 14, 2009

Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? For more detailed information on offer strategy, download our free white paper: “How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers.”. Answer: yes.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

Inbox Insight

JANUARY 8, 2024

‍‍ Demand generation plays a crucial role in B2B marketing given its focus on creating awareness and interest in your brand’s products or services – with the ultimate goal of converting prospective customers into clients. Benefits : Can the tool help you achieve your specific demand generation goals?

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Demand Generation Agencies Demand Generation Marketing Automation Services Demand 52

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. I have to admit that this project was a lot of fun. To our customers there is no funnel.

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Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Only B2B

JANUARY 18, 2018

10 Demand Generation Ideas From Startups. Demand generation is one of the biggest challenges for new businesses, particularly start-ups and other companies operating in crowded markets. Hearing it straight from the source’s mouth, we have come up with 10 demand generation ideas from startups itself for you: 1.

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Demand Generation Agencies Demand Generation Startups Amazon 86

KoMarketing Associates

NOVEMBER 12, 2019

Demand Generation’s 2019 Survey Report found that 30% of marketers say the primary metric they are being measured on is MQLs or SALs (Marketing Qualified Leads or Sales Accepted Leads), both of which quantify lead quality. We’ve got several blog posts that can help: 21 PPC Lead Generation Tools for More High-Quality Leads.

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Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140