The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Top Rank Marketing

APRIL 18, 2024

A podcast refers to a series of recordings that are organized in an RSS feed, listed in public directories, and available for listeners on demand. But they all share two attributes: There are multiple recordings for each title, and They’re organized in an RSS feed you can subscribe to on podcast platforms Why podcasts?

B2B 52

B2B Demand Generation Agencies RSS B2B Thought Leadership 52

Customer Experience Matrix

MAY 4, 2010

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. Genoo , which offers a solid demand generation system for a rock-bottom $199/month, has placed a particular focus on capturing contact information from social interactions. .

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

The Point

APRIL 21, 2010

That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Only B2B

APRIL 19, 2018

5 Step Process To Make Content Syndication Work For Demand Generation. Your target audience. Meaning, you cannot hope to generate qualified leads if you syndicate your content on a website in a different niche. Bookmarking websites, RSS, and others. Search Google for list-type content pieces.

RSS 88

RSS Public Relations Demand Generation Agencies Custom Publishing 88

Modern B2B

JUNE 17, 2019

Some of them run global teams, and some run UK businesses – the commonality being that they both have high growth targets. Whatever way you put it, the leads come in, marketing qualify them and pass them to sales, and then sales reject them in some way, shape or form. There’s a distinct lack of process once the lead is in the system.

Lead Ranking 51

Lead Ranking CMO Marketing Qualified Leads Enterprise Management 51

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. Marketo lets sales reps send emails and add prospects to demand generation campaigns.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

The Point

MARCH 3, 2010

The conclusions drawn in the article hold particular relevance for marketers engaged in lead nurturing, especially when those nurturing programs are constrained by a perceived lack of relevant offers. Competitive comparisons (73%) also scored highly in the buyer research. * The type of content ranked most highly by buyers?

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Customer Experience Matrix

JULY 9, 2010

In fact, Curata provides a complete system to not just locate the right content but also to organize and present it to the marketer’s target audience. This attracts the marketer’s target customers and positions the marketer’s firm as an authority in the field. ranking the selected articles. more subscriber information.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  When it comes to leads, quality or quantity? How does lead nurturing play a part in reaching these executive contacts?

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I write about the lead generation process in detail on the website. I am also active on Google Plus.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I write about the lead generation process in detail on the website. I am also active on Google Plus.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. Ultimately, higher search placements help generate more traffic that could potentially result in more qualified leads.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. Ultimately, higher search placements help generate more traffic that could potentially result in more qualified leads.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Only B2B

JANUARY 11, 2018

The websites that manually review each post sent to them and do not use automated RSS feeds are good examples of Quality sites for syndicating your blog post. Converting your readers into the lead is a crucial step as it will ensure your reader’s loyalty as well. Listing down few edu.

RSS 59

RSS Lead Scoring Lead Ranking Tagging 59

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

At my previous company my success was measured by number of leads. If the total lead count was high, I was awesome. If I was short of my lead goal, I had some explaining to do. More leads equals more won deals. I learned the right way fast, becoming a demand generation machine!). Makes sense, right?

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Customer Experience Matrix

DECEMBER 14, 2009

Specifically, a study from Visible Technologies and SiriusDecisions found the most common use for social media was to “generate awareness” (25%), while another study in B2B Magazine found the top use for social networks was “thought leadership” (60%). Tags: Spredfast demand generation marketing automation social media.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

LeadSloth

FEBRUARY 17, 2010

Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Lead Nurturing. Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

LEADership

OCTOBER 8, 2013

Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic. There are some Surprisingly Simple Ways to be The Next Demand Generation Superstar. Earn links.

Conversion 40

Conversion B2B Thought Leadership Lead Scoring Lead Ranking 40

Only B2B

JANUARY 17, 2018

Basically , Content syndication services provide a way for web pages to rank high and gain visibility. Simplifying the marketing processes, Channel Content Syndication helps enhance the overall experience within the channel and, in some cases, used as a tool to generate leads for partners. What lead volume can they deliver?

Lead Ranking 75

Lead Ranking Broadcasting Marketing Automation Services Advertising Agencies 75

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Marketing Insider Group

MAY 18, 2010

Focusing solely on your own agenda will not help you grow your audience – you MUST provide value to the community. While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. By subscribing to Vidyard’s blog, you will get articles pertaining to demand generation, marketing communications, small business marketing, and video production. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Industrial Marketing Today

SEPTEMBER 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 22, 2010

Because it is the mega-distributors that dictate terms and reduce the value of the manufacture’s innovations into commodity products. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Customer Experience Matrix

DECEMBER 8, 2011

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. . • Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Educate, inform and provide value to customers and prospects. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Sales Engine

OCTOBER 16, 2015

B2B content marketing today is really about generating leads for sales by replacing the one-to-one conversations that salespeople used to be able to get more predictably. They need to develop an intimate knowledge about the issues they care about so they can get their attention and add value. How can you add value?

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Creators, distributors, aggregators, and curators are all economically essential parts of the value chain.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 17, 2010

To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. It is not just optimizing words within your marketing content.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60