KoMarketing Associates

JULY 24, 2018

And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. Generally, the fewer fields you have on a form, the better. I think even the most skeptical of us would be partial to testing a two-step form with an example like that. Here’s an example of this in action.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. The Gerhard Casper example is perhaps the earliest we have of SEO. Get a good writer to craft a concise message that tells your story. #2. What do they say?

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

Ambal's Amusings

FEBRUARY 18, 2010

For example, some companies think they have to be on Twitter. Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Brian Carroll's blog B2B Lead Generation Blog.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Content4Demand

JANUARY 18, 2019

Televerde’s program with the Arizona Department of Corrections and Indiana Department of Correction to hire women in correctional facilities as employees for its call centers and demand generation services challenges these stereotypes. Impacting the Martech Map: Marketo, Admins and More. Inside the Numbers.

Top of Funnel 50

Top of Funnel Cold Calling Marketo Business 50

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. This ebook, written by Philip Sheldrake of PR agency Racepoint Group, illustrates how B2B organizations can make the most of the social web by listening to conversations and engaging in dialog.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? An example of a strategic objective: To increase interactive online dialogue with our prospects and customers about the benefits of collaboration technology. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Share one example of ROI tool/strategy that has worked either for you or your client." Marketo's Modern B2B Marketing.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Content Marketing Institute

JANUARY 12, 2018

Of the 30 companies: 96% of the companies (all but one) said they were siloed and had an increasingly difficult time aligning their enterprise digital marketing efforts across products, channels, regions, or even functional areas (brand vs. PR vs. demand generation ). Example: Tech company finds integrated digital approach.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Ambal's Amusings

MARCH 18, 2010

The best example I’ve seen documented recently is from Junta42. Blog Demand Generation Twitter abneedles. Successful viral campaigns also have to be consistent with what you do, and while they may not be substantive to your product/service, per se, they should still give insight into what type of organization you are.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

MARCH 3, 2009

I think one mistake many marketers make is to think of their lead management requirements too narrowly — and to be honest, quite a few demand generation vendors make this mistake as well. For example, we a policy that a certain category of leads get a five minute follow-up. Done well, this unlocks serious revenue growth.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Marketing Management 48

Adobe Experience Cloud Blog

MARCH 14, 2011

Because digital media has been proven so effective in the lead generation process, many companies are pouring dollars into the marketplace, believing they’ve found a demand generation goldmine. You can track tweets and traffic from Twitter or Facebook individually by first identifying your desired URL with a campaign tag.

Analytics 48

Analytics Marketing Analytics Tools Demand Generation Agencies Demand Generation 48

Adobe Experience Cloud Blog

JANUARY 27, 2010

It comes down to is this: prospects are educating themselves long before you actually identify them by landing on your corporate Web site as anonymous visitors, and researching your products and services through third-party resources, word-of-mouth recommendations, and social media sites. Conclusion.

B2B Thought Leadership 48

B2B Thought Leadership Demand Generation Agencies Sales Qualified Leads Lead Nurturing 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

I learned the right way fast, becoming a demand generation machine!). For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. An example of this is this blog post! Life was good. Don’t worry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

JULY 26, 2010

When comparing lead generation companies, how do you cut through the fray and determine which one is the best fit for your business? Here are five key questions you should ask before signing on with a lead generation service: How do you generate your leads? Do you have a credit or return policy?

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

Based on my work with Marketo clients, I wanted to share some best practices for trial nurturing that can easily double trial conversion rates. However, some Software-as-a-Service (SaaS) products are so easy to use that trials may attract both technical and business users. Figure 1: Example Product Trial Stages.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Adobe Experience Cloud Blog

OCTOBER 27, 2010

SiriusDecisions, for example, presents a Spectrum of Sales Readiness consisting of five distinct levels, ranging from Level 1: a response to a marketing campaign, to Level 5: the individual has responsibility, budget and timeline to make the purchase. Sales-ready can be defined in many ways.

Top of Funnel 48

Top of Funnel Optimization Lead Ranking Lead Scoring 48

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Customer service insights can help you learn what’s working and what’s not, as well as what may be of increasing importance in the future. Tom Pick's blog Webbiquity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. That’s the first thing I suggest when it comes to demand generation. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. It’s especially important for demand generation, where we have such a short time/space to capture our audiences’ attention. Then use a pertinent, real-world example to help your audience quickly grasp your solution's impact.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

JUNE 15, 2009

Barry is also a member of the Marketo Board of Advisors. After I graduated, I was an engineer (civil) for eleven years, selling engineering design services the latter half of that time. Will sales, freed of the lead generation effort, do more cultivating of higher level relationships and penetrating accounts more broadly?

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 5, 2010

Enterprise solutions like Radian 6 could create an app that would make their social media monitoring tool very useful on the go- via an iPad- allowing companies to know what is being said about their product or service at all times. . CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B CPL 48

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Vidyard

DECEMBER 4, 2020

How to Add a Video to a Free-form Marketo Landing Page 3.3.4 What Are Some Video Landing Page Examples I Can Use as Inspiration? This increases the credibility of your offer by having someone other than you talk about the value they got from your product or service. Determine the Goal of Your Landing Page 3.2 Avoid Autoplay 4.4

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

PathFactory

JULY 3, 2019

That’s a huge focus for us here at PathFactory and what our service really revolves around because it’s quality insights that allow you to best serve your buyer—to remove the friction slowing down their buying process and really enable them to self-educate and progress through their journey. They matched my demand with supply.

Top of Funnel 61

Top of Funnel Marketing Funnels Paid Search Agency Lead Ranking 61

KoMarketing Associates

OCTOBER 31, 2013

Check out the “ Secret Ingredient to Great Content ” for a good example. Marketo’s Content Marketing Page. As a marketing automation provider, Marketo covers all aspects of the digital marketing field, including content. Content Marketing Association’s Content Marketing Page.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120

Customer Experience Matrix

JULY 3, 2008

Consider, for example, choosing Key Performance Indicators on a Balanced Scorecard. Campaign analysis in demand generation systems. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) But vox populi, vox dei (irony alert!),

Work Management 120

Work Management Marketing Management Demand Market2Lead 120

Ambal's Amusings

NOVEMBER 19, 2009

Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). An example I like is from Kinetic Data.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Adobe Experience Cloud Blog

OCTOBER 11, 2010

Debbie Qaqish, is a recognized thought leader and innovator in the demand generation space with seven years experience in using marketing automation and over 30 years experience in sales and marketing. Pedowitz was a sponsor of the inaugural Marketo User Summit last year. Debbie is all about revenue.

Marketo 48

Marketo Marketing Automation Services B2B Thought Leadership Demand Generation Agencies 48

Customer Experience Matrix

SEPTEMBER 13, 2011

For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. Blitzer argues that still lower pricing would require cuts in customer service and support, which he sees as essential to long-term customer success. Again, good stuff but not revolutionary.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Vidyard

JULY 31, 2020

What Are Some Video Landing Page Examples I Can Use as Inspiration? 97% of marketers say video helps increase user understand of their product or service ( HubSpot ). 72% of people would rather use video to learn about a product or service ( HubSpot ). Keep It Short and Front-Load Your Message 4.2 Avoid Autoplay 4.4

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Open Enrollment, with OE Center and its service team, helps reduce administrative burden. Voice as a Service. RESTful APIs.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Product overview. Act-On Software.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Heinz Marketing

MARCH 26, 2018

We were thrilled this last time to be able to talk to Jonah-kai Hancock , Senior Director of Marketing – Field Marketing, Demand Generation and Operations at TUNE. How One Company is Managing the Next Generation of Martech Stacks. We use sales Marketo, we use lean data, to scrub to make sure we have attribution correct.

Sales Management 53

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 53

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Open Enrollment, with OE Center and its service team, helps reduce administrative burden. Voice as a Service. RESTful APIs.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98