The Mx Group

APRIL 10, 2018

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. In fact, the deliverability of your email may have very little to do with the email itself.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Litmus

OCTOBER 11, 2022

Lesson two: Data hygiene. Good data hygiene for email marketing is one of the most important steps to designing high-performing campaigns. Without regular data cleansing, your data can become stale – resulting in lower email engagement, poor deliverability, and ultimately, decreased ROI. .

Email Marketing 86

Email Marketing Data Hygiene Personalization Planning 86

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

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Deliverability Top of Funnel Best Practices CAN-SPAM 187

DiscoverOrg

JUNE 9, 2017

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. The purpose of a spam trap is to identify spammers and senders with poor emailing practices. Has Happened to Email Deliverability?"

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Litmus

AUGUST 29, 2022

Monitoring these metrics (and responding when necessary) is an important step in staying on top of your email reputation and deliverability. Thankfully, they should stay in the healthy range on their own as long as you follow email deliverability best practices. . Your email deliverability is a result of your email reputation.

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

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Data Hygiene Opinions Zoominfo Practices 244

Litmus

SEPTEMBER 13, 2022

Read on to learn about why email click-through rates are important, how to increase CTR with best practices , and ways to improve them with each send. . Data hygiene. Regularly checking your subscriber data and data hygiene requires discipline, governance, and proactivity with teams (and vendors) across your organization.

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Dirty data can absolutely cripple a marketing strategy.

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Data Hygiene Zoominfo Practices Marketing AI 216

Binary Demand

JULY 21, 2023

By regularly cleansing your B2B data, you can maintain its integrity and reliability, ensuring that your business operates with up-to-date and accurate information. After understanding its significance, let’s dive into practical steps and effective implementation strategies.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Zoominfo

MAY 3, 2018

For 54% of B2B businesses , their biggest challenge to achieving success is the absence of data quality. What is Data Maintenance? Data maintenance in B2B is the process of practicing good data hygiene , including database normalization, appending, and cleansing.

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Data Hygiene Marketing Management Zoominfo B2B 100

SalesIntel

OCTOBER 5, 2023

Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success. These criteria can include demographics, behaviors, preferences, and other relevant data points. It can erode trust and credibility among your audience.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

The Point

DECEMBER 15, 2020

What best practices should we put in place? High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Zoominfo

MAY 3, 2018

This is helpful for several reasons—more specifically, appended data can result in: Increased sales connect rate. Improved email deliverability. Consider these statistics ( source ): A strong organization can generate up to 70% more revenue than an average organization based solely on the quality of its data. Maximized ROI.

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B2B Marketing Management Data Hygiene B2B Sales 100

SWZD

MARCH 15, 2017

But target audience is of top importance, and data hygiene is absolutely key to its integrity. This post will outline a few important ways to monitor and improve data and your audience so your content actually reaches them. Importance of Data Hygiene. Data Hygiene Tips.

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Data Hygiene Work Management B2B Marketing Management 48

Launch Marketing

JANUARY 2, 2019

You can evaluate whether the primary CTA is receiving enough focus by following these CTA best practices: DO make sure that at least 90% of the email content speaks to the primary CTA. Keep your communications out of the spam box by following list collection best practices. This CTA should not be washed out by the others.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. Why Email Deliverability Matters.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

ClickDimensions

NOVEMBER 13, 2018

When companies send to their entire database without proper segmentation and without regular data hygiene practices, spam trap addresses that normally aren’t included in a campaign make their not-so-happy appearance. Depending on who owns the spam trap, the impact can vary.

CAN-SPAM 53

CAN-SPAM Data Hygiene Validation Email Marketing 53

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics. What are the best practices for opt-in email marketing? This safeguards data hygiene, honors permission, and will help boost overall engagement.”

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Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

APRIL 17, 2018

Why is email hygiene important? A company’s email sender reputation is a key factor in the deliverability of campaigns. As a result, companies that don’t prioritize email list hygiene are at risk of having their email marketing programs shut down. Best Practices for Email Hygiene.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Litmus

JANUARY 28, 2021

When you deliver a great subscriber experience, you see major benefits to your campaigns, including: Better email deliverability Improved inbox placement Engagement Pipeline Repeat buyers But like anything in email marketing, your email list strategy requires planning to be effective. Here are three best practices to keep in mind.

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Data Hygiene Marketing & Strategy Opt-out Opt-in 63

SWZD

MAY 11, 2017

3 Quick Takes: Email Best Practices for B2B Marketers. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. That’s a good enough reason to focus on maximizing deliverability. But there’s another issue to keep in mind: data hygiene.

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Practices Email Marketing B2B Marketing Data Hygiene 54

SalesIntel

JUNE 2, 2021

A few ways require investments (but with good returns), and some only require you to follow best practices. Examining the campaign through this prism also provides you with a fresh outlook on best practices for optimization. Focus on Deliverability. High deliverability does not happen by chance. The list goes on.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Litmus

DECEMBER 13, 2021

By increasing your efforts to collect more zero-party data from your audience, you’ll set yourself up for success down the line as privacy measures rise. How can you put this into practice? But they can also be a place to gather zero-party data, like topics of interest. Monitoring deliverability or inbox placement.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Zoominfo

NOVEMBER 27, 2018

Be sure to make ongoing data hygiene a standard practice in your business. Yet, spam words don’t affect email deliverability as much as they once did. HubSpot ran an A/B test and found the word “free” didn’t hurt deliverability ( source ). 8 Best Practices to Protect Your Email Reputation.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

Litmus

MARCH 8, 2024

2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. Regular data hygiene If data hygiene isn’t baked into your routine, make sure it is! Set aside time every few weeks or so to ensure you’re practicing good data hygiene to keep your deliverability and overall email health up.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89