7 Practical Building Blocks of a Strong Email Deliverability Strategy
FEBRUARY 26, 2018
Especially when you consider one of the biggest challenges is deliverability. “What is important is that over this time a marketer’s ability to reach prospects’ inboxes has become tied to reputation and engagement,” as Kevin Senne, Senior Director, Global Deliverability and Justin Crivelli, Senior Manager, Global Deliverability at Oracle shared. Regularly monitor deliverability and audience engagement.