Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Key findings highlighted: Room for improvement.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. It offers a comprehensive suite of customer service tools, including ticketing, live chat, a knowledge base, customer feedback, and more. How are you talking to customers?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

KoMarketing Associates

DECEMBER 17, 2019

Marketers are still turning to personalization to drive customer loyalty, and according to new research, they are using a wide array of data points to achieve this. In addition, marketers are using several data points to achieve their customer personalization goals. Overcoming Customer Experience Obstacles.

Marketing Report 159

Marketing Report Marketing Budget Creation Planning Personalization 159

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Ask your representative or customer support for guidance.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

SendX

JULY 1, 2021

It can be difficult for marketing to cut through the clutter. Consumers want products that meet their specific needs, and they want brands and marketing messages that “get” them. This is why harnessing the power of Voice of the Customer is more important than ever. WHAT IS VOICE OF THE CUSTOMER? They want to feel heard.

Business 354

Business Template Customer Satisfaction Analysis 354

Vision Edge Marketing

APRIL 4, 2023

In today’s business world, many of these decisions are about customers, competitors, personnel, operational, and strategic investments. Reducing cycle time enables your organization to respond more quickly to changing market conditions, customer needs, and internal challenges. That’s about 2000 decisions per hour.

Lead Scoring 206

Lead Scoring Lead Ranking Allocation Analytics 206

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Marketing AI 91

Marketing AI Optimization Allocation Customer Satisfaction 91

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. Top Digital Marketing Trends in 2023 1.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 146

Work Management Marketing Management Social Media Stats 146

Seismic

NOVEMBER 2, 2023

As the global leader in enablement, we’re committed to shaping the role of AI in sales enablement and helping our customers leverage AI now and in the future. Ultimately, we found that many go-to-market (GTM) professionals largely agree: the future of AI is bright, particularly in enablement technology. France, and Germany.

Marketing Analytics Tools 98

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 98

Webbiquity

JULY 19, 2022

Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster. Which skills can the team (marketing, sales, customer service, production, etc.) Image credit: Nathan Dumlao on Unsplash. Emails Sent. NPS (Net Promoter Score).

Lead Scoring 292

Lead Scoring Lead Ranking ROI Enterprise Management 292

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Custom GPT models are now available, where the database is solely user-provided data.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

Sana Commerce

JUNE 14, 2024

How AI improves the customer experience I’m certain you’re familiar with this e-commerce adage, “It doesn’t matter how good your product is if your customers can’t find it.” Generative and predictive AI solve that problem; they help your customers find your product. Your customer wants the specs up front?

Practices 52

Practices B2B Budget Programs Customer Satisfaction 52

SmartBug Media

MARCH 27, 2024

You know that the business landscape is more competitive than ever, and you believe your company has what it takes to rise above—but do you know if your customers’ sentiment backs up that belief? This article explores how leaders can effectively track these metrics to foster business growth and improve customer relationships.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 104

Marketing AI Work Management Marketing Management Customer Satisfaction 104

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 208

Acquisitions Lead Ranking Loyalty Lead Scoring 208

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 117

Business Analysis Work Management Forecasting 117

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. What is Customer Data? Why is Customer Data Important?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 107

Analytics Enterprise Management Work Management Business 107

TrustRadius Marketing

APRIL 21, 2022

Help desks are a vital tool for companies to make a good impression on customers when its most important: when things aren’t smooth sailing. We also touch on some essential trends to be aware of, including: A Focus on User and Employee Experience Help Desk Proactivity Automation is looking Different. Customer Service Usage.

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

KoMarketing Associates

DECEMBER 12, 2019

Although many marketing teams have developed smaller divisions that are now focused on customer success, new research shows that they are still small in size and face a number of challenges. Churn reduction remains the biggest obstacle, with 75% of customer success teams citing this as an issue.

Customer Satisfaction 159

Customer Satisfaction Custom Publishing Statistics Planning 159

Binary Demand

APRIL 8, 2024

Empowering precision : Market segmentation emerges as your ace in the hole. You gain precision in identifying, targeting, and engaging with your customers by dissecting your market into distinct segments. The term “market segmentation” traces back to 1956 when Wendell R. So, let’s get the ball rolling!

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Loyal customers don’t just buy your products—they become brand advocates.

Brand Identity 102

Brand Identity Branding Aggregators Marketing Analytics Tools 102

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis?

Ideal Customer Profiles 122

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 122

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. .

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Marketing Insider Group

MARCH 28, 2023

For some, that might mean entering new markets. For others, it may mean creating deeper engagements with existing customers. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. Work across channels.

Small Business Marketing 211

Small Business Marketing Work Management Data Hygiene Practices 211

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Marketing AI 112

Marketing AI Lead Ranking Work Management Lead Scoring 112

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector? Let’s delve into this captivating domain.

Loyalty 93

Loyalty Marketing AI Ideal Customer Profiles Marketing Automation Services 93

Hubspot

MAY 8, 2019

Data is critical to ensuring you're running an effective marketing campaign and truly delighting your intended audience -- in fact, companies who adopt data-driven marketing are six times more likely to be profitable year-over-year than companies that don't. Essential Features for a Survey Tool. Be shareable and distributable.

Customer Surveys 77

Customer Surveys Software Tools Marketing AI 77

Heinz Marketing

SEPTEMBER 1, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When it comes to effective customer-led growth (CLG) strategies, most efforts focus on customer service and support. You know, the drill: be nice to your customers, sort out their issues quickly, and they stick around forever.

Marketing Websites 109

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 109

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. Table of Contents. What is Sales Tech?

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Biznology

JULY 2, 2019

In today’s episode of SearchChat, Steve Zakur and I tackle the TopRank blog and what skills B2B content marketers need to have. At the end of the day — no matter what your marketing techniques are, if you can’t measure them, you don’t know for sure how much they even mattered. 25:10 3 trends driving the second golden age of martech.

Personalization 120

Personalization Customer Satisfaction Search Marketing Custom Publishing 120

Salesforce Marketing Cloud

JULY 27, 2022

To see how businesses are navigating new challenges and finding success, we surveyed 4,000 commerce leaders and analyzed data from 1 billion shoppers. In this blog series, Salesforce experts weigh in on the report’s findings to help you position your brand for success. Get insights from 4,000 commerce leaders and 1 billion customers.

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

Hinge Marketing

AUGUST 20, 2020

There are six very compelling reasons to make business model changes that come from a new, ground-breaking research study produced by CPA.com , Bill.com , and The Hinge Research Institute entitled, “Where Opportunity Meets Value: Business Model Trends for Accounting Advisory Services. Value pricing introduces benefits beyond the bottom line.

Business 174

Business Marketing Management Pricing Price 174

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 121

Marketing AI Paid Content Work Management Marketing Strategy 121