Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. Otherwise known as the onerous task of gathering data and compiling those quarterly or half-year PR reports—but that’s for another blog post.) Editorial Calendars. Trade Shows. Social Media.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. You have much more flexibility in publishing and promoting engaging content.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet).

PR 148

PR Public Relations Paid Search Agency Press 148

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., Slate, and Thrive Global regularly publish syndicated content. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. Like most recent grads without any real industry experience, I'd spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of our client's products.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. The reason?

Public Relations 48

Public Relations Social Media Media PR 48

SmartBug Media

SEPTEMBER 23, 2019

You may already understand that public relations , or earned media, can be an impactful tool in getting exposure for your small business brand. Some say PR has 10 times the impact of traditional advertising because positive media coverage is considered to be an independent, third-party endorsement for your company.

PR 61

PR Public Relations Brand Identity Branding 61

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. The Drum Ad, PR Jobs Increased 2.3% Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

Zoominfo

NOVEMBER 20, 2023

Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. Personalization is key to capturing potential customers’ attention and building meaningful relationships.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

ClearVoice

APRIL 15, 2021

Earned media is when a member of the media discusses a product, individual or company through their preferred media. Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. Even if your company doesn’t have a new product or recent accomplishment to promote, you can still uncover interesting news to fuel your B2B public relations program. Creating New News. Plan Ahead.

PR 69

PR Paid Search Agency Companies Public Relations 69

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. What are some of the key tactics to modern PR? News feeds. Involve everyone.

Public Relations 48

Public Relations Tips B2B RSS 48

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Studies B2B 89

Thinkers360

MARCH 31, 2024

Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. As a top public relations agency, Bluetext PR specialists have broken down the key elements of press release strategies that drive results. Ready to power up your PR strategy?

Press 42

Press Traffic Marketing Websites Public Relations 42

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 161

PR Social Media Paid Content Media 161

Thinkers360

MARCH 22, 2024

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking.

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Thinkers360

MARCH 8, 2024

Contact Rhett Power Entrepreneurship, Management, Startups Matthew Rosenquist Eclipz Contact Matthew Rosenquist Cybersecurity, Privacy, Security Ahmad M.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 120

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Thinkers360

APRIL 28, 2024

13 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 36.87 You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. Joybert Javnyuy Score: 39.38

B2B Thought Leadership 113

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 113

Thinkers360

JUNE 2, 2024

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking.

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Bluetext

MARCH 19, 2021

Developing an effective Business to Government (B2G) marketing strategy to reach decision-makers in the public sector requires a handful of marketing tactics, perhaps the most impactful of which is a well-founded public relations program. For example, in the 1960s and 70s tech-giant, IBM’s top-grossing product was a typewriter.

PR 26

PR Marketing & Strategy Paid Search Agency Advertising Agencies 26

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Medium could be the (or a) future of online publishing.

PR 80

PR Web 2.0 Blogger Public Relations 80

Brandpoint

NOVEMBER 2, 2022

You can’t click on a link, open an email or turn on your iPad without knowing the world is in turmoil, and the PR industry is evolving to reflect this. Read More: The Best 4 PR Tactics for ESG Campaigns ] The direct line between ESG and business growth There’s no doubt a strong ESG proposition creates value.

Brand Identity 62

Brand Identity Branding Media Business 62

Thinkers360

MARCH 15, 2024

Dang Leadership Arthur Diniz CEO at Crescimentum Contact Arthur Diniz Leadership Waldin Duran Regional Sales Manager Peru at Accor Contact Waldin Duran Washington Filho Agenda Tellme School Contact Washington Filho Carlos Garcia Digital Strategy Manager at Betr Media S.A.S International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 58

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 58

Thinkers360

MAY 6, 2024

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking.

B2B Thought Leadership 125

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 125

Thinkers360

MAY 25, 2024

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Thinkers360

MAY 19, 2024

We provide the expert guidance and actionable insights marketers need to enhance productivity, improve performance, and create strategic advantage. Netsync Netsync designs, builds, and delivers comprehensive technology solutions that propel growth and productivity. into every product, and creating processes to systematise success.

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

SmartBrief - Marketing

AUGUST 14, 2023

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Thinkers360

JUNE 8, 2024

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 63

Thinkers360

APRIL 20, 2024

23 Simon Kriss Customer Experience Innovation Institute Contact Simon Kriss Score: 35.33 You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. Salih, DBA Score: 35.33

B2B Thought Leadership 115

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 115

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. By partnering with an agency, you benefit from the social media tools they use. Hoyden Creative Group.

Work Management 88

Work Management Marketing Management Paid Social Agency Advertising Agencies 88

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Gaining links to your site from others is a huge ranking factor for SEO, as explained in a study by Backlinko : Distributing press releases can help you land coverage on huge publications. Enter: The press release.

Press 101

Press Distribution PR Public Relations 101

SmartBug Media

SEPTEMBER 25, 2019

Originally published July 20, 2015. Although technology and innovative thinking are important components, Netflix owes a lot to the fact that it has found ways to build its brand around the customer and customer preferences. It also helps you build content that fits each stage of the journey they take to becoming a customer.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

Hubspot

FEBRUARY 21, 2018

HubSpot's former Demand Generation Marketer and Trello's current Product Marketing Manager, Jessica Webb , says this about how your costs can change when focusing on lead generation vs. lead conversion: "The majority of money you spend on paid efforts is usually calculated based on volume of clicks or impressions.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101