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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce Marketing Cloud

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. With Commerce Cloud ’s newest product recommendation tools, Complete the Set , merchandisers for all brands — big or small — can reap the rewards of AI. higher basket rates, 4.8X

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How Sur La Table uses AI to power customer experience

Martech

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.

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Target Dabbles in Curated eCommerce with “Awesome Shop”

Convince & Convert

Currently in beta launch, the site curates Target’s most popular and trending offerings from its website and Pinterest data into a visually stunning eCommerce experience. Target is also bringing extensions of The Awesome Shop to its physical stores by leveraging iPads and flagging merchandise on displays.

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Small Business Ecommerce: How To Compete with Big Enterprise

Salesforce Marketing Cloud

SMBs are up against enterprise brands, and they face an age-old challenge: How do you build a successful small business ecommerce strategy with limited time, budget, and resources? . Here’s a few practical tips to help your quest for small business ecommerce growth. Get tips, guides, and how-tos curated just for you.

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce Marketing Cloud

Picture this: Your ecommerce website is up and running, and traffic is flowing in. An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. The challenge? What’s the average conversion rate?

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The 7 Best Selling Platforms for Your Ecommerce Business

Hubspot

When choosing a platform for your ecommerce business, it’s important to do your research. That means deciding whether you should build your own ecommerce site instead of using an existing marketplace or platform or pair third-party tools with your site — like using HubSpot’s Sales Hub on your Shopify or BigCommerce store.

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Petra Industries Unveils an All-New B2B eCommerce platform

Valasys

On the 8 th of October 2019, Petra Industries a customer technology distributor launched an innovative & all new B2B eCommerce platform. The new Petra.com is an advanced B2B eCommerce platform (evolved from the contemporary B2B purchasing platform called PetraCentral), powered by OroCommerce which is an eCommerce platform form Oro Inc.