SmartBug Media

JULY 16, 2021

video marketing trends. It’s still important to have target keywords and track their rankings, but first you need to understand the intent of the search queries to determine which keywords are the right to use. Look at your existing videos—what’s performing better from a CTR perspective? Keep Your Eye on the VSEO Prize.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 98

SERP Ideal Customer Profiles SEO Click Rate 98

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? You might also conduct an eye-tracking study for your term to find out where a user's gaze typically goes when results appear. And as for clicks?

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Navigate the Channel

NOVEMBER 28, 2023

Google’s algorithm rewards websites that regularly publish fresh, high-quality content by boosting their visibility in search engine results pages (SERPs). SEO, or search engine optimization, is the process of optimizing your website to rank higher on search engine results pages (SERPs).

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Moz

SEPTEMBER 27, 2020

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus.

SERP 74

SERP Optimization Content Keywords 74

SmartBug Media

MARCH 19, 2021

Whether you are completely new to the world of inbound marketing or have been practicing this methodology for years, these resources will help you stay up to date on all the latest trends. 21 SEO Tips, Tactics, and Trends for Website Content in 2021. Must-read articles: Design trends to try in 2021. Creative Bloq. Brandfolder.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SnapApp

APRIL 4, 2018

These are super important, but hard to track without a tool. Forecast - We track all deals with the closed-date of the current quarter. . Activities - Marketing partners with sales leadership to track total activity volume of the outbound SDR team. . We track touches and closed-won with our Client Experience team. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Directive Agency

MAY 17, 2017

In this post, we’ll look at a few tools to help you create reports, the exact metrics you should be tracking, how to set up a PPC report, and some screenshots of our reports and KPI dashboards. What Metrics Should we be Tracking? Good for identifying seasonal trends and comparing month over month and year over year data.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

Outbrain

SEPTEMBER 5, 2018

Native advertising is the hottest trend in digital marketing today, outperforming display ads in conversions and spend. Now, this trend is casting its net to include the world of mobile app marketing. Overall, the CTR of display ads is a low 0.05%. Overall, the CTR of display ads is a low 0.05%. Not native ads.

Mobile Advertising 46

Mobile Advertising Advertising Agencies Advertisements Advertising 46

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Here are the trends you should keep an eye on this year. What’s causing this trend?

Display 52

Display Advertisements Advertising Trends 52

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. It drops to a CTR of 12% in position 2 , and a 9.5% CTR for position 3.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Single Grain

MARCH 6, 2020

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. million blog posts published every day , it’s easy to get discouraged about ever keeping a top position in the SERPs – and it can be if you’re not combatting content decay.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Single Grain

JANUARY 24, 2020

Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well. Detect trends in consumer needs. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. Measure conversion rates.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Single Grain

JANUARY 23, 2023

Another great advantage of PPC management is that they always keep an eye on your direct and indirect competitors to track the keywords they are targeting and their performance. Keeping an eye on the entire ad campaign run by yourself can be time-consuming and challenging. It’s a big time-saver for you!

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. The goal is to increase the visibility of the company’s website in search engine results pages (SERPs) for relevant keywords, and to drive high-quality traffic to the website. Lower CTR for the rest of the SERPs pages.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Rank/Keyword Tracking. The SEO agency also has to track the rankings of multiple client websites on a regular basis and provide customizable reports to them. Link Building.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Convert

NOVEMBER 8, 2022

According to HubSpot’s 2022 Consumer Trends Report , 30% of consumers have decided to buy less and 28% will spend more consciously. tracking accuracy got all messed up. You can even track down your most profitable keywords: Make sure to have reliable and clear full-funnel tracking in place.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Referral Rock

OCTOBER 9, 2019

Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?” I think it’s more beneficial to focus on the currency of the blog post and how you could improve it to speak more accurately to the current trends in your space and what people are searching for.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Brandpoint

JUNE 24, 2021

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? CTR: Clickthrough Rate. According to Google , “CTR can be used to gauge how well your keywords and ads are performing.” So, clicks / impressions = CTR. We’ve been there.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

AUGUST 24, 2023

New marketing tactics are popping up daily, so it can be tough for busy business owners and entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing. Why do many businesses partner with an agency rather than hire in-house?

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

ClearVoice

OCTOBER 30, 2019

This weekly curated #ContentRadar features the latest news, trends and topics that will be beneficial to you. As the most powerful professional networking tool, LinkedIn recently released a new feature that allows users to create, manage and track professional gatherings directly from the platform. Who will this affect?

Paid Content 109

Paid Content Social Media Social Marketing Tips 109

Scoop.it

DECEMBER 20, 2022

Email marketing has an old-fashioned perception in the eyes of some marketers. Establish the Metrics You Want to Track. The next step to creating quality content is establishing the metrics you want to track. The next step to creating quality content is establishing the metrics you want to track. Track Your Performance.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SERP 80

Martech Advisor

FEBRUARY 25, 2020

Allows You to Track the ROI Accurately. The digital advertising medium is especially powerful here as it offers plenty of metrics to track your ad spend. Position zero is a featured snippet on the first page of Google’s search engine result page (SERP). Reimagine the BMW #i8 Coupe from the eye of an artist.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145

Single Grain

SEPTEMBER 10, 2019

This is a super easy and cheap way to get lots of prequalified eyes to your website. Click-through rate (CTR) is a direct ranking factor. The better you rank for specific keywords, the better you’ll perform in the SERPs. 23) Produce Both Evergreen and Trending Content. 9) Optimize all Your Headlines.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Single Grain

MARCH 6, 2023

In this article, we’ll go over how to check the traffic your website is getting, what entails high or low site traffic, 14 ways to increase it, and which platforms are best for tracking it accurately. Website traffic is monitored and tracked through a variety of sources. TABLE OF CONTENTS: ↓ What Is Website Traffic?

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

seo.co

OCTOBER 4, 2020

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. On a more common level, if your hosting is unreliable, site outages could disrupt your site’s appearance in SERPs. Everybody does. Wouldn’t it be nice if your site was at the top of that list? Keep your URLs static.

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. Email personalization. 3 ) Chatbots.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Single Grain

JUNE 10, 2021

The BuzzSumo keyword tool generates thousands of useful keyword suggestions and displays the search volume, CPC, and search trends. SEMrush also enables you to create a content marketing plan to keep track of your activities. It also helps you pick the best keywords for your website by displaying the keyword's trend.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94