Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Convert

APRIL 12, 2021

You run a simple split test with 2 identical copies of a web page and then track the results across those 2 identical pages. However, there may be some discrepancies caused by the tool and how it measures or tracks your data. Another time, my marketing blog started ranking for a TV company’s brand name and the same thing happened.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Single Grain

MARCH 28, 2022

You probably already have a list of about one hundred different metrics that you could use to track and measure the success of your content strategy. However, if you try tracking too many metrics, you’ll either: Feel overwhelmed and give up before you get started and ultimately track nothing. New to content strategies?

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

DECEMBER 8, 2023

Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS). B2B Focused : LinkedIn is particularly effective for B2B marketing due to its professional user base.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Valasys

MAY 5, 2020

Defining and measuring the top SEO KPIs for your business is of utmost importance, as they can be used by the marketing team to measure the websites’ organic search results, including the analysis of the top-performing pages, top-performing keywords and areas of your websites that can be optimized for searches.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Hubspot

OCTOBER 24, 2012

Or maybe you manage a marketing team, and SEO has always been one of those things you wish you had time for but decided to outsource instead. Does this describe my business -- even if it’s wasn't intentional?". Google is not a fan of excessive ads on websites, and they'll ding you for it. As a marketer, just don’t do it.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Single Grain

MAY 31, 2023

In this post, we’ll go over seven often overlooked features of Google Ads that can help pivot a middling account into a thriving, powerful lead generator for your brand. Your optimization score is like having a bird’s eye view of the entire health of your ad account at a single point in time. Let’s get to it!

Paid Search Agency 52

Paid Search Agency Google Ads Lead Scoring 52

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Moz

MARCH 1, 2019

Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Be specific: Don’t let vague industry marketing jargon water down your goals. In Google Analytics, you can set up goals to measure how well your site accomplishes its objectives. Search traffic.

SEO 49

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 49

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well. Why SEO Reporting Is Important.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Ranking Lead Scoring 90

seo.co

JANUARY 31, 2022

With critical information, marketing teams decide if their SEO initiatives did them justice or not. Keep in mind that digital marketing strategies differ from site to site: what may suffice on one website may not be as fruitful on another. Therefore, you must keep a close eye on your keyword positions. Completed Purchase.

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

Single Grain

MARCH 29, 2023

Keyword Research for Enterprise SaaS On-Page Optimization for Enterprise SaaS Technical SEO for Enterprise SaaS Off-Page Optimization for Enterprise SaaS Measuring Success for Enterprise SaaS SEO Conclusion Get My Free Enterprise SaaS Marketing Plan What Is Enterprise SaaS SEO? Transactional: The user intends to make an immediate purchase.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

JANUARY 11, 2024

This comprehensive guide delves into the art and science of PPC optimization, offering invaluable insights for marketers looking to elevate their ad performance. Regular monitoring and analysis allow for quick adjustments in response to market trends, audience behavior, and campaign performance.

PPC 52

PPC Cost Per Click Paid Search Agency Optimization 52

Referral Rock

OCTOBER 9, 2019

We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog. As far as leads generated, 40% of the marketers we surveyed generate more than 30 percent of their leads from old blog posts.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Marketing Insider Group

OCTOBER 23, 2023

A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. You also need to make sure it’s landing in front of the right set of eyes. Content amplification isn’t just another buzzword in the marketing world. CTR far exceeds industry averages.

Paid Search Agency 227

Paid Search Agency Cost Per Click Ads Lead Scoring 227

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. tracking accuracy got all messed up. And not every channel has the exact audience plus intent combo that matches your brand, price range, and offers. You have to understand and cater to intent. Intent rules all. “PPC is dead.”. PPC is dying.”.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Convert

MAY 19, 2021

If you’ve been around marketing and CRO for a while, you might think of image optimization as improving your image loading speed. Improving the images CTR is the biggest lift they can optimize for before they then test other things. If you can afford it, it might be worth running eye-tracking tests also. Key Takeaway.

Conversion Rate 59

Conversion Rate Paid Content Conversion Tips 59

Belkins

SEPTEMBER 22, 2019

Whenever our team discusses B2B content marketing , we split into two opposing camps: the “Just SEO” camp and the “Content Strategy” camp. B2B content marketing is becoming more and more challenging every year. Is B2B content marketing supposed to be dry and formal? Definitely not.

Top of Funnel 40

Top of Funnel Marketing Funnels Content Marketing Ad Building 40

KoMarketing Associates

AUGUST 5, 2020

Content marketing is a tactic used across industries to create awareness and educate audiences, but many organizations are still figuring out how to truly measure success. As any marketer will tell you, the time and resources required to drive success with content marketing are significant. Impressions & CTR.

Lead Ranking 185

Lead Ranking Budget Programs Top of Funnel Marketing Analytics Tools 185

Brandpoint

JUNE 24, 2021

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2. It will also help you plan and budget your marketing costs. CMI: Content Marketing Institute.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Optinmonster

NOVEMBER 30, 2023

It means that the content catered to their specific intent and helped them find answers to their questions. Imagine searching for “how can I increase my website engagement” in Google and discovering this blog as an example. This will let you create targeted marketing campaigns and improve customer count.

Marketing Websites 96

Marketing Websites eCommerce Trigger Marketing Click Rate 96

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

The ABM Agency

APRIL 30, 2023

Reading Time: 12 minutes As a marketing professional, understanding the nuances of account-based marketing vs. inbound marketing is crucial for developing effective strategies in the B2B SaaS sector. What is the difference between account-based marketing and traditional marketing?

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. 3) Develop Content Marketing Goals.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Scoop.it

DECEMBER 20, 2022

High-quality content creation is a fundamental pillar for inbound marketing. But you also need to ensure your content is relevant to the user’s search intent, so optimize your content to address the user intent fully. Market Your Content. Content marketing is varied. Establish the Metrics You Want to Track.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SERP 80

Single Grain

NOVEMBER 20, 2020

More than 90% of businesses use content marketing to connect with audiences and about 4.4 Google applies several filters with the help of its ranking algorithm to present only the most relevant and authoritative result to the searchers. Google Analytics for Content Marketing: How to Track and Improve Your ROI.

Optimization 145

Optimization Lead Scoring Lead Ranking Content 145

Sprout Social

OCTOBER 14, 2020

Explainers and how-to videos are the most popular type of marketing video among brands and consumers. Also, take a look at the pages and blog content that receive the most traffic on your website using Google Analytics. When setting your goals, determine where your content falls in the marketing funnel.

Social Media 145

Social Media Video Marketing Top of Funnel Tips 145

seo.co

OCTOBER 4, 2020

Social media marketing can’t increase your rankings directly, but it can have a massive bearing on secondary ranking factors. This step may or may not apply to you, depending on what your intentions and goals are in the indexation of your site. Just don’t use this to try and cover up black hat tactics—Google will find out.

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145