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A scalable lead generation platform drives local sales

ClickZ

Brands need an efficient platform to scale effective local lead generation efforts. The hard part is lead generation – finding those who are the right fit for the product, those who are likely to be interested in a purchase. The post A scalable lead generation platform drives local sales appeared first on ClickZ.

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Top 10 B2C Lead Generation Strategies

LeadSquared

B2C refers to the process of companies or businesses selling to individual consumers. After this, the next step to kick-start sales is lead generation. B2C lead generation is all about finding new prospects interested in your product, engaging them, and then turning them into a potential buyer. Use gated content.

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The B2B case for retention marketing: 7 key tactics

Martech

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Year after year, survey after survey, leads were number one. Cross-selling : Offering customers related or complementary products.

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Crafting an Optimal Compensation Plan for Your Sales Team

SmartBug Media

But behind those numbers is something that is just as important to success—an engaged, supported, and fulfilled sales team. Building the Optimal Compensation Plan Armed with a proven approach and informed about what gets your sales team fired up to sell, it’s now time to build the optimal compensation plan for your team.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We We are not the low-price leader.)

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3 Things You Must Do Before Launching a B2B Marketing Campaign

Launch Marketing

Without contact verification, the investment in a campaign can be wasted, considering the potential for leads generated lost. The best way to verify contacts is to leverage internal resources, if available, or hire an experienced lead generation/telemarketing firm.

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3 Things You Must Do Before Launching a B2B Marketing Campaign

Launch Marketing

Without contact verification, the investment in a campaign can be wasted, considering the potential for leads generated lost. The best way to verify contacts is to leverage internal resources, if available, or hire an experienced lead generation/telemarketing firm.