Onalytica B2B

JANUARY 8, 2019

I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Hubspot

SEPTEMBER 4, 2019

Software has eaten the world, as Marc Andreessen predicted eight years ago. Here is just a sample of the categories our partner ecosystem powers: Event management. Webinar production. Loyalty program management. Influencer management. RFP response management. Reputation and reviews management.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

The Effective Marketer

DECEMBER 8, 2010

On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association , a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices. Some of the issues discussed were: Who manages and who owns the CRM system in your organization?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Hubspot

JULY 18, 2019

Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? What if there was a way to connect your software to the applications you use in a way that successfully brings them together? Well, good news! This type of solution exists … it’s called an integration.

Work Management 78

Work Management Enterprise Management Marketing Management Cable 78

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. Only 16% of companies say they currently have a social CRM system in place.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SugarCRM

DECEMBER 11, 2013

Event Management. Webinar Campaigns. Campaign Manager. CRM Integration. On-Demand Webinars. Learning Management. Marketers coming off of basic email-blasting software are often awestruck by the robust capabilities of their new marketing automation software. Lead Management.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Marketing Insider Group

AUGUST 30, 2019

The management team expects marketing to lower customer acquisition costs. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. ABM doesn’t care about the thousands of followers you gained on Twitter. Spend 10% of Revenue on Marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

JUNE 15, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

Work Management 268

Work Management Marketing Automation Services Marketing Management Paid Search Agency 268

Hinge Marketing

SEPTEMBER 29, 2022

A library of longer, high-value content, such as executive books, guides, webinar recordings, research reports and mini courses. Integration with other digital solutions, such as your CRM and marketing automation platform. Customer Relationship Management System. Most of your posts should be written with SEO keywords in mind.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

Webbiquity

NOVEMBER 5, 2019

While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation. Technographics (What other software or technologies are likely to be using?). Webinar promotions.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. It didn’t exactly roll off the tongue.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Optinmonster

NOVEMBER 27, 2023

The Best Social Media Copywriting Guide to Be a Social Word Ninja – CoSchedule showcases 90 social media copywriting templates you can use today, covering Facebook, X (formerly Twitter), LinkedIn, Instagram, and other social networks. OptinMonster is the best lead generation software in the world! We can help!

Copywriting 110

Copywriting Template Work Management Marketing Management 110

Single Grain

APRIL 1, 2020

The majority of companies that are running lead-generation activities are sending all their leads into a CRM system. Moreover, those who are using marketing automation can also see how a user is interacting with their website, such as downloading gated content and participating in webinars.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

SpotMe Blog

JUNE 16, 2023

Healthcare professional (HCP) engagement platforms are software solutions that allow pharmaceutical companies and medical device makers to connect with doctors, nurses and other HCPs. Management of speaker programs, advisory boards and other live events. What are HCP engagement platforms?

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Vidyard

MARCH 23, 2021

Virtual Conference and Webinar Statistics 3. LinkedIn Video Statistics 3.4 Twitter Video Statistics 3.5 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Stats Around Video Engagement 2.5 Video Analytics Statistics 2.6 Online Video Statistics 2.7

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Content Marketing Institute

NOVEMBER 26, 2017

Back then – and still today – everything revolved around email subscribers and event ( Content Marketing World ) attendees. From email subscribers to Facebook, Twitter, LinkedIn followers, and more. Webinar attendance – Date/topic/category/speaker of webinar that subscriber registered for and/or participated in.

Enterprise Management 93

Enterprise Management Work Management Personalization Marketing Management 93

Marketing Insider Group

AUGUST 30, 2019

The management team expects marketing to lower customer acquisition costs. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. ABM doesn’t care about the thousands of followers you gained on Twitter. Spend 10% of Revenue on Marketing.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Vidyard

JANUARY 6, 2022

And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business. Virtual Conference and Webinar Statistics 3. LinkedIn Video Statistics 3.4 Twitter Video Statistics 3.5 Optimize Support with CRM Integration and Video Analytics 6.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Metadata

JANUARY 17, 2024

Google Analytics (and software like it) is illegal in the European Union (EU), and there’s even a movement by the EU and other countries to make behavioral targeting illegal entirely. At the same time, X (formerly Twitter) open-sourced its algorithm and revealed there’s a penalty for including a link in your tweet.

Paid Content 52

Paid Content Marketing Attribution Paid Search Agency Marketing Automation Services 52

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. You’re likely running educational webinars or speaking at industry conferences.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Single Grain

JUNE 2, 2020

Prior to social media, businesses had to travel to live events to find a targeted group of prospects. Dive Deeper : * The Best Twitter Traffic Hacks to Grow Your Business. LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts. This post about the impact that social media has on business has been updated for 2020.

Social Media 141

Social Media Media Business Marketing Budget 141

Hinge Marketing

JANUARY 7, 2019

Common digital techniques include search engine optimization, digital advertising, email, webinars, social media, websites and mobile apps. From LinkedIn postings to webinars and podcasts, potential clients are finding new ways to educate themselves and evaluate professional services providers. What about training?

Marketing Budget 98

Marketing Budget Work Management Marketing Automation Services Marketing Management 98

Single Grain

JULY 14, 2020

SaaS (Software as a service) is a rapidly growing industry. Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. Provides seamless integration with your existing CRM and systems. What Is SaaS?

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Engagio

JUNE 2, 2020

Even with enterprise business software. First-party engagement insights are all the interactions you collect, including website visits, email exchanges, marketing automation and CRM data, and any other technology you use that collects identifiable user data. I know it’s happened to me. You can’t ignore the elephant in the room.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Hinge Marketing

FEBRUARY 3, 2020

For example, many large CPA firms also offer a wide range of consulting, technology or human resources management services. Why choose Twitter if no one in your target audience is on it? Traditional speaking engagements have a corresponding webinar alternative. You still have some important choices to make. Visibility.

Marketing Budget 120

Marketing Budget Marketing Budget Creation Work Management Planning 120

DemandBase

JULY 21, 2020

Even with enterprise business software. First-party engagement insights are all the interactions you collect, including website visits, email exchanges, marketing automation, and CRM data, and any other technology you use that collects identifiable user data. I know it’s happened to me. You can’t ignore the elephant in the room.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In Application Programming Interface (API) - An API is a documented interface that allows one software application to interact with another application.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

sagefrog

OCTOBER 25, 2023

To maximize impact, plan your ad campaigns around relevant events, holidays, or industry-specific seasons. Here are some other best platforms for B2B display ads: LinkedIn: LinkedIn is a go-to platform for B2B advertising. X (Formerly Twitter): X is a platform where professionals discuss industry trends and news.

Display 52

Display Paid Search Agency Ads B2B 52

Oktopost

JUNE 9, 2020

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Imagine that company A has roughly 3,000 followers on LinkedIn. Let’s say that the same company has 20 employees, each has the average number of 338 LinkedIn connections.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Vidyard

JANUARY 6, 2022

And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business. Remember the Three C’s of Remote Sales Team Management 1. Video Trend 5: Event Recordings Are No Longer Treated as an Afterthought 5.1 Virtual Conference and Webinar Statistics 3.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Martech Advisor

MARCH 23, 2020

A landing page creation tool is defined as an intuitive software application that enables you to design and launch attractive and functional landing pages that could boost your conversion rate. You should be able to integrate other tools from your martech stack, such as email marketing, CRM, marketing automation, and analytics platforms.

Landing Pages 59

Landing Pages Marketing Automation Services CMS Development Digital Asset Management 59

Valasys

JULY 31, 2019

Content intelligence is a strategy that uses artificial intelligence systems & software to process the data generated from pieces of content to valuable & precise insights. Content intelligence software is often sought by marketers, content strategists, UX writers, & product managers.

Marketing AI 40

Marketing AI Digital Asset Management Top of Funnel Work Management 40

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights. No problem.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., Follow him on Twitter and Google+. Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. How can you manage risk in your content marketing?

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167