Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience. Once we played, the speaker announced they would be showing us a Master Leaderboard that was gathering all of our individual and team scores.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. The real value of trade show interactions.

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Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. The answer: leads (duh). Map Out Your Lead Management Process.

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Trade Show Work Management Marketing Management Lead Scoring 48

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. Lead management.

Marketing Automation Services 129

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 129

Lead Liaison

JANUARY 10, 2023

What is the value of a new customer or client to the company? . I am continually amazed at how many event managers from both small to medium-sized businesses, all the way up to fortune 100 companies have no idea what the value of one new customer is to their company. appeared first on Lead Liaison.

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Lead Liaison ROI Lead Capture Marketing Automation Services 98

Lead Liaison

NOVEMBER 24, 2022

Offer PDF documents teasing incentives, special offers, or explanations of your unique products and solutions to build interest. Pre-show email is your first touch, and provides a gateway to building interest. This can even include downloading a show floor map indicating your location to make your booth easier to find.

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. The marketers using B2B automation solutions tend to outperform those who don’t.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Lead Liaison

JANUARY 19, 2023

Setting Goals & Motivating Your Team Lead capture is one of if not the most important aspects of events and tradeshows, and it could be argued that it is in fact the main point for driving revenue. How will you convert audiences to prospects, and prospects into leads and loyal customers? Basically, everybody wins.

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Lead Liaison Trade Show Work Management Lead Capture 76

SalesGrape

NOVEMBER 19, 2023

It enables them to understand their needs better, address concerns promptly, and offer tailored solutions that align with their business objectives. 2) Value Proposition: Clearly articulating the value proposition of partnering with a pharmaceutical company is essential during telemarketing interactions.

Telemarketing 82

Telemarketing Allocation Marketing Management Advertising Agencies 82

Lead Liaison

DECEMBER 3, 2018

Businesses can use Lead Liaison’s GoExhibit!™ ™ in many ways – it’s not just for trade shows! ™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. We’ve rounded up seven creative uses for event lead capture using our system. Everyday Lead Capture.

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Lead Capture Creativity Sales Qualified Leads Lead Scoring 48

Webbiquity

OCTOBER 16, 2018

It suggests something of value (as package shipping isn’t cheap) and evokes curiosity. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences. The key is to make it creative.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Zoominfo

OCTOBER 2, 2018

But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. At a basic level, data normalization is the process of creating relativity and context within your marketing database by grouping similar values into one common value. Data normalization.

Enterprise Management 113

Enterprise Management Marketing Automation Services Marketing Management Lead Scoring 113

Lead Liaison

FEBRUARY 14, 2023

Digital prize drawings The various types of attendee engagement that we’ve alluded to above can be scored using points. To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Lead generation. Lead Generation.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. What were the results?

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Case Study Case Studies Lead Gen Studies 120

Vision Edge Marketing

MARCH 30, 2021

For us at VisionEdge Marketing, it continues to corroborate our research benchmarking CMOs regarding their ability to prove their value, impact, and contribution to the business. Here are 5 ways Marketing can use technology to earn and keep a strategic role: Come up with solutions to solve customer and business problems.

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Enterprise Management Work Management CMO Marketing Management 283

Lead Liaison

OCTOBER 11, 2018

Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. We are often asked for examples of how a business can (and should) nurture leads post-event. Below is an infographic that examines a tried-and-true post-event lead nurturing strategy. .

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Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness. The most significant difference between systems is the packaging: integrated within a CRM system versus a stand-alone app.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. The more information business development teams know about prospects, the better they can tactically craft outreach that cuts through the noise and conveys true value.

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Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

markempa

FEBRUARY 18, 2013

Tweet Customer relationship management (CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

PureB2B

MAY 30, 2022

You’re trying to increase your sales and revenue but have been struggling to find an acquisition channel that can regularly generate leads. Once you know who your ideal buyer persona is, you’ll be able to figure out exactly how to target them, and what value propositions they find compelling. Inbound Sales. Outbound Sales.

Account Based Marketing 62

Account Based Marketing Lead Ranking Marketing & Strategy Lead Scoring 62

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Lead qualification in a post-BANT world.

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Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Biznology

JULY 26, 2017

Increasingly, insurance payers are moving away from fee-for-service payments, toward a “value-based” reimbursement model, where doctors are paid on successful patient outcomes. Enli is the market leader and always looking for ways to maintain their lead. We’re finding that mid-funnel metrics are not supported through our CRM.

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Top of Funnel Account Based Marketing ABM Lead Ranking 164

SpotMe Blog

JULY 28, 2023

You want an onsite event technology solution that streamlines the event planning process, provides a smooth and engaging experience for attendees, and gives you valuable insights to improve future events. It is also known as in-person event management software, onsite event management software, or onsite event technology solutions.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ATAK Interactive

MARCH 12, 2020

As more companies view marketing as part of the greater buyer journey, creating an experience that immediately engages the buyers and moves them from lead to customer is the number #1 priority that B2B businesses must focus on in 2020. Invest in trade shows for lead generation. 3. Trade Show Marketing.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? Thus, don’t hesitate to discover how to generate B2B leads right now in order to enjoy great ROI in the future. How to Find a Perfect B2B Sales Lead? Update Your Existing B2B Sales Leads Database. Segment Your Audience.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

QuanticMind

JANUARY 21, 2020

Inbound marketing focuses the majority of their budget and targeting efforts on generating leads with compelling offers. ABM instead distributes more time, money, and energy to different stages of the customer experience, including lead generation, acquisition, post-sales, and success. Engagement data . Performance data. Post-Purchase.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Lead Liaison

APRIL 6, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Activate digital games instantly at your trade show booth or virtual trade show presence.

Lead Liaison 62

Lead Liaison Marketing Analytics Tools Paid Search Agency Trade Show 62

Webbiquity

SEPTEMBER 29, 2020

Today there are many different solutions available, each taking different approaches to the event virtualization. 2) Business and lead generation. Webbiquity: What inspired you to work on a solution to this particular problem? To generate business, companies organize summits, events, trade shows, and expos.

Marketing Automation Services 137

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 137

Lead Liaison

DECEMBER 6, 2019

Email correspondence as soon as possible after collecting the lead. Following a simple process will help you connect with far more of your leads. Step 1: Get Serious About Lead Retrieval. You will ideally be using a full featured event lead capture solution. Telephone follow-up no within one week after the event.

Work Management 62

Work Management Lead Liaison Marketing Automation Services Marketing Management 62

Webbiquity

MAY 4, 2021

Realizing there had to be a better way to do this, the team created their own solution. Tom: What inspired you to work on a solution to this particular problem? ” It’s really more about leading with value and being part of the conversation that I think is helpful. The Inspiration. Targeted travel, too.

Work Management 292

Work Management Marketing Management Paid Search Agency Peer-to-peer 292

ATAK Interactive

MARCH 12, 2020

As more companies view marketing as part of the greater buyer journey, creating an experience that immediately engages the buyers and moves them from lead to customer is the number #1 priority that B2B businesses must focus on in 2020. Invest in trade shows for lead generation. 3. Trade Show Marketing.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. Over the years, I have developed a method of categorizing events as “High Value” or “Low Value.”. 6 Ways to Stand Out in a Trade Show Exhibit Hall.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. SummitSync was launched just under four years ago with the premise that, in the B2B world, going to trade shows and conferences is a valuable way to meet people face to face. “We

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. Where marketing and sales need to work together as leads proceed through the funnel.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

DealSignal

FEBRUARY 18, 2024

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. Distinguishing Prospects from Leads It’s crucial to understand that “prospect” and “lead” are not interchangeable terms.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. Which solution will suit your needs? For us, “best” means a solution that works for the organizer and its goals. How does this compare to the value they receive with an in-person event? Three buckets of virtual event solutions.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52