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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. What is a CRM? Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software?

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Pega launches new AI buddy

Martech

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Knowledge Buddies can be configured by the enterprise for specific use cases.

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How to Use Big Data to Improve Customer Service

Biznology

That is why you should invest in a customer relationship management platform that integrates you’re your sales, marketing, and customer service tools. With the right CRM solution, you know customers’ location, previous purchases, communication preferences, loyalty status, or support inquiries.

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Top 10 customer service software tools

Sprout Social

Customer service software is integral to any company’s tech stack today. The platform empowers customers with self-service features such as guided widgets to lead users to relevant answers via your company’s knowledge base. Below are solutions that are either built into or integrated with some of the biggest CRMs.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Ideally this knowledge is available in a centralized digital library that agents, field service technicians, and customers can access from anywhere for fast, quality service. You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated?

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How to create a complaint management system to protect your brand reputation

Sprout Social

Lastly, integrated complaint management software and searchable knowledge bases will ensure your agents have all the customer information they need in one central place. Ensure follow-ups Tech integrations and social media automation can ensure timely responses to complaints without having a team of agents working 24/7.