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A roundup of the latest AI-powered marketing technology releases

Martech

Artificial intelligence (AI) is sprouting everywhere in marketing technology. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. It has been specifically trained to understand the context of questions exploring market research insights.

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8 key tips for marketing to existing B2B customers

Tomorrow People

When it comes to B2B marketing, businesses often focus on customer acquisition. But what if you already have a decent customer base? But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. Evolve your offering.

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Everything You Need to Know About AI in Customer Service

Salesforce Marketing Cloud

Put AI, automation, and data to work The right mix of customer service channels and AI tools can help you become more efficient and improve customer satisfaction. Case in point: AI-based conversational assistants can increase productivity by 14% for support agents. Our guide reveals how high-performing service orgs make it happen.

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Is a HubSpot CRM Right For Your Business?

Lake One

If you do a Google search for “easy to use CRM” you’ll return more than 50 million results. Because people hate using CRMs. Back in 2001, Gartner measured a 50% CRM failure rate. I’ve worked across multiple CRMs from Salesforce to HubSpot. Many times we get asked if a HubSpot CRM is right for our clients.

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MarTechBot: Insights from real-world usage (so far)

Martech

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Since April, MarTechBot has engaged in over 600 conversations with marketers. Devise an Account Based Marketing (ABM) plan. Would it be useful?

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Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo

DealSignal

However, its long-standing presence in the market without significant updates to its lead generation algorithm raises concerns about the freshness and precision of its data. These limitations could lead to ineffective marketing strategies and sales initiatives , ultimately impacting sales productivity.

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Do you really know your customer? How your tech stack can unearth true insights

Modern B2B

As marketers, we exist for our customers. In simple terms, this means focusing on what we do to engage our customers. In December, we undertook our second piece of Digital Connections research, asking CMOs about their use of marketing technology. As a business, we exist for profit. This requires a rethink.