How to Calculate & Apply Cost per Lead (CPL)
Hubspot
FEBRUARY 18, 2022
One of the most important metrics for gauging that efficiency is known as cost per lead (CPL). Here, we'll discuss the concept a bit further, go over how to calculate cost per lead, see an example of what it might look like in practice, and review how to determine whether your CPL is up to snuff. Cost per Lead Example.
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