How To Measure Paid Media ROI (ROAS)
AUGUST 22, 2016
Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics. The majority of paid media channels operate on a pay per click (PPC) or pay per thousand impressions (PPM) model. This results in an easy to measure cost per click (CPC) calculation. If they are being held to a lead goal, they want to know how much they are paying for leads, not clicks (CPL vs. CPC). ROI / ROAS.