How to Use Negative Keywords to Positively Impact Your Campaign Strategy
Unbounce
FEBRUARY 24, 2022
If you want your “car insurance” ads to appear when that phrase is mentioned in a Google search but not if an individual is looking for “cheap car insurance,” a negative keyword would ensure your ads don’t show up for the latter. Broad match is the default setting for all Google Ads accounts. Google Keyword Planner.
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