Bluetext

MAY 8, 2023

In today’s blog post, we’ll run through over 50 sales and advertising-centric acronyms; some you need to know, most you should know, and others you may never come across and probably don’t need to memorize. CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people!

Cost Per Thousand 26

Cost Per Thousand Marketing ROAS Click Rate 26

Inbox Insight

DECEMBER 18, 2018

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Do you know your DCO from your DMP?

Advertisements 66

Advertisements Advertising B2B Cost Per Thousand 66

Outbrain

JUNE 21, 2021

Needless to say, it also completely altered the way companies advertise and sell. Performance marketing is the term given for online marketing campaigns where advertisers pay marketing companies or advertising platforms for results achieved, such as clicks or conversions. And that’s why it’s called “performance marketing”.

Cost Per Thousand 66

Cost Per Thousand Marketing CPM Funnel Advertising 66

NuSpark Consulting

AUGUST 5, 2017

If you goal is website conversions, it’s usually best to allow Google to optimize your bids with Smart Bidding (below), If your goal is purely traffic , focusing on clicks is the way to go, and cost-per-click (CPC) bidding may be right for your campaign. Here’s an overview of paid search bidding strategies: Manual Cost Per Click (CPC).

Adwords 154

Adwords Google CPC ROAS 154

Choozle

APRIL 20, 2021

When advertising online, it can be challenging to find segments of people who you want to target. Audiences are supplied by different vendors who gather data from thousands of different sources such as, in-store purchases, DMV records, online browsing habits, and other sources. CPM: $1 – $3. CPM: $1.03. CPM: $1.03.

Segmentation 52

Segmentation Cost Per Thousand CPM First-Mover Advantage 52

Single Grain

JULY 27, 2021

Specifically, he was struggling with rising CPMs (Cost Per Thousand or, literally, Cost Per Mille, which is Latin for “thousand”) and customer acquisition costs. Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

Facebook 52

Facebook Cost Per Thousand Ads eCommerce 52

Magisto

FEBRUARY 13, 2020

Return On Ad Spent (ROAS). Cost per Purchase. Cost Per Action (CPA). #1 That’s why advertising in the news feed on Facebook will have a higher CPM (cost per mille, or the cost for a thousand impression), than on the right hand column ad space. Impressions.

Facebook 52

Facebook ROAS CTR Ads 52

Hootsuite

MAY 17, 2023

Nope, there’s no top secret strategy here: Advertise your latest and/or coolest listing. Bonus: How about saving a ton of time advertising your new listings and open houses on Facebook? Bonus: Get the Facebook advertising cheat sheet for 2022. They’re the ones that reach the right people.

Facebook 100

Facebook Ads Examples Social Media 100

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Advertisers usually pay using a CPC or CPM model. Enter PPC consulting.

PPC 59

PPC Consulting ROAS Click Rate 59

Hubspot

MAY 20, 2020

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. Here, we're going to explore whether or not you should be advertising at all, where you should focus your advertising efforts, and shifting paid priorities in 2020.

Media 83

Media Funnel Advertising Business Verticals 83

Single Grain

JULY 16, 2021

In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad formats for promoting product collections and discounts, and includes a Shopify integration. The campaign yielded a 346% increase in sales and delivered a ROAS (return on ad spend) of 175%.

Campaigns 133

Campaigns Ads Advertising Funnels Funnel Advertising 133

Oktopost

SEPTEMBER 4, 2020

However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. Advertising. What do all these statistics really tell us?

Linkedin 151

Linkedin B2B Facebook B2B Thought Leadership 151

Liveintent

JUNE 15, 2021

“CPM, CPC, and CPAs are going to go up. ROAS is going to go down. As a result, the brand saw almost 1,000 post-click conversions, a 183% ROAS, and a CPA that beat out its social campaigns. ” Email, for example, is more affordable and direct than Facebook. It’s prime for performance marketing.

ROAS 62

ROAS Marketing Email Marketing Cost Per Thousand 62

Hubspot

AUGUST 8, 2019

On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know.

PPC 76

PPC Cost Per Thousand CPC Landing Pages 76

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Or the Super Bowl ads we talk about for weeks after they've aired?

Buy 84

Buy Media Media Plans Ad Exchange 84

Choozle

APRIL 12, 2022

When you create a full-funnel marketing campaign that supplies your later stages with highly engaged audiences who have already interacted with your ads, you are able to launch a highly targeted campaign with no additional cost using your first-party data. Refer to our CPM cheat sheet to help guide your bidding throughout your campaigns.

Digital Marketing Funnels 63

Digital Marketing Funnels Advertising Funnels Funnel Advertising Marketing Funnels 63

Anyword

JANUARY 17, 2020

However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35. For example, when optimizing for overall impressions, your aim would be to get the lowest Cost Per Thousand Impressions (CPM). Final Takeaway.

Social Media 60

Social Media Cost Per Thousand Media CTR 60

Martech Advisor

JANUARY 22, 2020

Mobile in-app advertising is the most powerful tool in the D2C playbook. These ads are priced on a CPE (cost-per-engagement) basis, as opposed to the classic CPM model, which means that ad spend goes towards memorable one-to-one engagements — the kind that foster brand affinity and boost customer LTV. The War Is On.

Mobile Advertising 66

Mobile Advertising Brand Identity Branding Ads 66

Hubspot

JULY 15, 2020

While ABM is often ranked among tactics like 'email marketing' or 'display advertising' or 'social media marketing', it's actually more of a mindset. This will look like CTR, CPM, CPA, CTOR, etc. In essence, account-based marketing is just a smarter way to do B2B marketing. Get Started With Air Cover.

Account Based Marketing 91

Account Based Marketing ABM Digital Marketing Funnels Multi-Touch Attribution 91

Buffer

JULY 25, 2019

Clickthru rate (CTR) — A useful measure for advertising. Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing. Is your message resonating with people enough that they’ll click?

Social Media 68

Social Media Media Social Marketing Click Rate 68

QuanticMind

JUNE 14, 2017

Dischler suggests that in the future, like with the move to deep neural nets, advertisers will still control the “inputs” of data points for their campaigns, but will have to have faith in the machine learning-powered process that produces the outputs effectively by way of a black box. Featuring: @stevesirich.

PPC 40

PPC Optimization Conversion Google 40

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. 8 Tips for Successful Mobile Video Advertising. Book My Free Marketing Consultation.

PPC 96

PPC Trends Mobile Advertising Funnel Advertising 96

Brandpoint

JUNE 24, 2021

CPC: Cost-per-Click. This is the amount spent for every click on your ad content when employing a pay per click advertising campaign. CPC is one of a few advertising options when creating new campaigns on most platforms. CPL: Cost-per-Lead. CPM: Cost-per-Thousand (impressions).

Content Marketing 118

Content Marketing Content Funnel Advertising Digital Marketing Funnels 118

LeadSquared

JUNE 22, 2021

After running more than 500 campaigns across different geographies, objectives, and formats, I have learned some techniques to improve their performance and ROAS. Any ad specialist worth their salt knows that digital advertising is all about constant testing. So, let’s get started. And no strategy is one-size-fits-all. Brand Awareness.

Linkedin 52

Linkedin Ads Advertising Funnels Funnel Advertising 52