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What is CPM (Cost Per Mile, Cost Per Thousand Impressions)?

Martech Advisor

Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. An accurate calculation of CPM can help you understand which ads are performing well, which ads aren’t, and how you can improve your marketing outcomes.

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How Much Do Facebook Ads Cost in the Philippines?  

Spiralytics

Have you ever wondered how life would’ve been without the humor and wit of ads and marketing? Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. But is the impact of Facebook ads really worth the cost? Progress wouldn’t be possible.

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Discovering New Ways of Mobile Advertising with TikTok

Martech Advisor

In this article Sven Lubek, Managing Director of WeQ, shares few tips in the ways that brands and apps can market on TikTok using their performance marketing solutions to unlock the power of this channel. When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot.

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What is: eCPM? | Digital advertising metrics

Choozle

CPM, eCPM, CPC —ah, too many similar-sounding acronyms! The digital advertising space is known for them, and many digital advertisers are confused by them. Digital advertisers use a variety of performance metrics to evaluate the success of their digital advertising campaigns. How is eCPM different than CPM?

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5 display advertising trends your retail brand needs to know

Bannerflow

There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Green Monday.

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Why we care about video advertising

Martech

Video has become an effective revenue generator for brands, especially on social platforms. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. How video ad measurement helps marketers succeed. Learn more about video advertising. What are video ads?

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Things you do not know about Ad Exchange

Valasys

An ad exchange serves as a crucial intermediary in the world of digital advertising, connecting advertisers with publishers through a dynamic marketplace known as real-time bidding (RTB). This platform facilitates the buying and selling of ad space across various online channels like websites, mobile sites, and apps.