Remove Cost Per Thousand Remove Demographics Remove Linkedin Remove Tools
article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert. Why Zemanta?

article thumbnail

8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why we care about video advertising

Martech

YouTube focuses on simple engagement metrics like watch time, audience retention, and demographics. Is being watched by people of the age, race, gender, and geographical demographic that it was made to target. However, you can choose to pay for video ads on either a cost per thousand (CPM) basis or a ThruPlay basis.

article thumbnail

11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

A tool like SocialPilot becomes a necessity rather than a mere option if you are someone managing multiple Facebook accounts. In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. Yes, you heard that right! Where to Track It?

article thumbnail

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 150
article thumbnail

How to Get Started with LinkedIn Ads

Sprout Social

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

article thumbnail

Paid Advertising: Statistics You Should Know For 2023

Huptech Web

LinkedIn Ad Stats. With billions of users on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc., Instagram users aged 16 and up have reported that video ads are their preferred format, with 24% of this demographic stating this to be the case. Twitter’s CPM is Low Compared to Other Platforms.