How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)
Sprout Social
JUNE 5, 2025
Our methodology centers on a metric youre probably familiar with: paid social Cost Per Mille (CPM), AKA the cost an advertiser pays for one thousand impressions. We work in close collaboration with our paid team, who provides us with up-to-date averages on our paid social CPM.
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