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The Keywee Facebook CPC Tracker: July Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The event, which is putting editors in control of food curation, is charging $25 for daily admission and $45 for entry to hour-long panel sessions. You can download the free eBook here.

CPC 40
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The Keywee Facebook CPC Tracker: July Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The event, which is putting editors in control of food curation, is charging $25 for daily admission and $45 for entry to hour-long panel sessions. You can download the free eBook here.

CPC 40
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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. As you can see, there’s a huge range from lowest to highest values across the different metrics. Cost per lead (CPL): CPL measures the efficiency of your campaign.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content. Here we go!

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Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

ClickZ

76% of marketers saw webinars as a good source to drive more leads. Recent times have increasingly added emphasis on “adding value” and “being at the right place at the right time”. Here are some key takeaways: 76% of marketers saw webinars as a good source to drive more leads. Who’s most likely to demand more content?

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. As you can see, there’s a huge range from lowest to highest values across the different metrics. Cost per lead (CPL): CPL measures the efficiency of your campaign.

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How to Use Pinterest Advertising to Promote Products and Attract Customers

Hubspot

Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior. Conversion optimization is a new campaign objective that optimizes your advertisements for specific actions outside of clicks. Keep in mind that hashtags don't add any ranking value.