Outbrain

FEBRUARY 8, 2022

The combination of a creative campaign with world-famous personalities, like Roger Federer and Mike Horn, and the power of Outbrain’s Native Awareness+ suite enabled Switzerland’s national marketing and sales arm to achieve 75% campaign viewability and a CTR 2.3-times times the campaign benchmark. Read Switzerland Tourism success story.

CPA 36

CPA Cost per Acquisition Best Practices ROAS 36

Outbrain

MARCH 19, 2020

While it’s not possible for marketers to only target individual publishers per se (i.e. For example, there’s a CPC adjustment feature within the Outbrain dashboard, allowing you to increase, or decrease, your publisher or publisher section (i.e. Some Verticals Are Thriving, Some Verticals Aren’t (But Can).

Trends 57

Trends Effectiveness Verticals Media 57

Biznology

MAY 30, 2014

The metric of ‘Number of Advertisers’ in our vertical-focused Lighthouse ad intelligence product. We also plan to release some data on the average CTR and CPC for these cheap travel advertisers, as well as examples of the ads they run. Data for the last 12 months, from May 2013 to April 2014. Data from the US only.

Paid Search Agency 80

Paid Search Agency CPC Cost Per Click Search Engine Marketing 80

Content Standard

FEBRUARY 24, 2016

Clicks Are about to Get a Whole Lot More Expensive. With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. We’re all aware of the correlation between CTR and landing on SERP number one.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

Clicks Are about to Get a Whole Lot More Expensive. With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. We’re all aware of the correlation between CTR and landing on SERP number one.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Outbrain

SEPTEMBER 11, 2019

As part of the Customer Support Team, my colleagues and I work with marketers from all over the world who operate in dozens of different verticals. Mistake #3: Having too low of a CPC. The Fix: We recommend launching campaigns with a high CPC so that it’s competitive right at the start. Job done, right?

CPC 29

CPC Cost Per Click Marketing Analytics Tools Paid Search Agency 29

Terminus

JUNE 30, 2020

By looking at key metrics such as the amount of money you’re spending, the number of impressions you’re getting, and your click-through rate (CTR), you can easily see where you need to adjust your tactics for maximum success. . You can also go to the ad performance table and look at the ads that you’re currently running.

Account Based Marketing 26

Account Based Marketing Budget Programs ABM Sales Management 26

QuanticMind

OCTOBER 24, 2017

Google ran an independent study with 140+ advertisers across multiple verticals. Geographic reporting – This tool was launched this year, and tracks, down to the ZIP code level, and tracks who is driving the most clicks. Enhanced CPC for Bing Shopping – Available now in the US, coming soon to the UK. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Metadata

SEPTEMBER 26, 2023

Engagements: 259 Average CTR: 2.65% Increases in likes and comments: 30% and 20%, respectively My post was about the performance of vertical video ads and how they help B2B marketers drive marketing-sourced pipeline. At a high level, thought leader ads outperformed our image and video brand awareness ads in terms of CTR and CPC.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click B2B Marketing 52

Go Beyond SEO

AUGUST 31, 2018

PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. They appear on one line at the top of the ad, separated by a vertical dash. Highly relevant extensions can lead to lower CPCs and a higher position on the page.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Go Beyond SEO

AUGUST 31, 2018

PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. They appear on one line at the top of the ad, separated by a vertical dash. Highly relevant extensions can lead to lower CPCs and a higher position on the page.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. They appear on one line at the top of the ad, separated by a vertical dash. Highly relevant extensions can lead to lower CPCs and a higher position on the page.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Single Grain

JUNE 5, 2023

Statista ) The American pay-per-performance value makes up 24.4% PPC Expo ) The top three PPC ads receive 46% of page clicks. WebFX ) 52% of PPC ad clicks come from users on mobile phones. WebFX ) Consumers who click on PPC ads are 50% more likely to purchase an item than consumers who click on organic results.

Paid Content 52

Paid Content Statistics PPC Privacy 52

Single Grain

JULY 9, 2021

higher CTRs than display ads: An IAB report found that the average native ad CTR sits at 0.30%, as compared to a 0.12% CTR for traditional display ads. higher CTRs than display ads: An IAB report found that the average native ad CTR sits at 0.30%, as compared to a 0.12% CTR for traditional display ads.

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Inbox Insight

DECEMBER 18, 2018

Click-Through Rate (CTR) – the % of users who were delivered an ad, and then clicked on that ad. Cookie – a piece of data sent from a website and stored in a user’s browser that tracks browsing behaviour and stores information, such User preference of vertical (Marketing, IT, HR etc).

Cost per Acquisition 66

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 66

Biznology

MARCH 26, 2014

While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. Anyone monitoring this important vertical or working for their advertising agencies can learn a bunch by simply pulling this chart each week.

Paid Search Agency 80

Paid Search Agency PPC Search Marketing Cable 80

Biznology

MARCH 26, 2014

While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. Anyone monitoring this important vertical or working for their advertising agencies can learn a bunch by simply pulling this chart each week.

Paid Search Agency 80

Paid Search Agency PPC Search Marketing Cable 80

Webbiquity

SEPTEMBER 30, 2014

So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Maximize Your Click Through Rate: Tips on Writing Killer Ad Copy by Vertical Measures. ” Going Unicorn Hunting: The Secrets Behind Ads with 3x the Average CTR by WordStream. ** 5 STARS.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Outbrain

NOVEMBER 10, 2021

Regarding image size, vertical images are not performing well at all (-50%) but that is likely due to the ad placement performance differences – story vs feed. Vertical images are just not going to cut it for you in stories, so make sure you differentiate your ad creatives and plan them by intended placement.

Creativity 42

Creativity Top of Funnel Optimization Urgency Marketing 42

ClearVoice

NOVEMBER 18, 2019

Feel free to copy our horizontal template (fits 12 pages comfortable) or our vertical template (fits 25 pages comfortably) for an easily shareable and updatable editorial style guide in Google Slides. No trolling past posts, per piacere. click-through rate (CTR). cost-per-click (CPC).

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Single Grain

DECEMBER 23, 2019

Enhance CPC by looking for ad auctions that are more likely to generate conversions. When it comes to PPC, AI will allow marketers to create more effective ad campaigns and is particularly useful to: Predict the CTR of future ads. when your CPC falls below a specified amount). Identify performance issues within an account.

PPC 96

PPC Paid Content Marketing AI Trends 96

QuanticMind

SEPTEMBER 29, 2016

High-resolution, professional-quality images for aspirational verticals such as retail and travel, or authentic-looking user-generated content for verticals such as service, whether authenticity and trustworthiness are important. Retargeting insights from “RLSA Will Save the Day”. Retargeting insights from “RLSA Will Save the Day”.

Conversion Rate 40

Conversion Rate PPC Paid Search Agency Cost Per Click 40

Directive Agency

MAY 9, 2017

You are far better off speaking at an industry conference, or conferences that are more generic and related to your vertical. SEO allows you to generate leads without any initial cost per click, decreasing your overall cost per acquisition, increasing your profit margin, and ideally building your cash on hand.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85