Bluetext

FEBRUARY 10, 2021

But in 2021, you may need a more modern digital media strategy. Paid media is essential to put that message in front of your target audience. While earned media (i.e. As a top digital marketing & design agency , we know that the funnel is everything when talking about paid media.

Paid Content 20

Paid Content Paid Search Agency Cost per Acquisition Marketing Analytics Tools 20

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. See how many conversions have direct, email, or organic search touchpoints after a visit to a paid search landing page?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Hopefully, I can help you avoid this disaster by shining a light on the most common pitfalls that demand generation marketers may run into. cost per click, cost per acquisition, etc.),

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Directive Agency

FEBRUARY 28, 2022

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your SaaS brand. Building your TAM (Total Addressable Market) .

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. During high-traffic times, you can try paid social advertising.

Paid Content 115

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 115

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Directive Agency

AUGUST 2, 2018

Your Search Impression Share is Lost to Budget. The number one thing you should be asking either your internal team or your agency is “ What’s my search impression share? You can take that search impression share and increase it by creating more focused campaigns, more relevant campaigns, and better campaigns.

Adwords 63

Adwords Budget Programs Google Video Marketing 63

Convert

MAY 24, 2022

Too many businesses focus on this as their primary strategy expecting sustainable growth but are shocked when the results don’t support their efforts. Sure, you can spend more on acquisition and grow revenue but at what cost? McKinsey & Company. When reinvesting heavily into your company.

eCommerce 52

eCommerce Lead Ranking Paid Search Agency Bundling 52

ClickZ

MARCH 9, 2023

Figuring out how much influence these channels have, especially when it comes to impressions, is quite a challenge for marketers. It gets even trickier because data privacy changes and the rise of new social channels make it confusing to measure impressions.

Impressions 119

Impressions Cost per Acquisition Allocation Paid Social Agency 119

Martech

MAY 30, 2023

It’s a new paradigm in 2023, supported by research. The question is how can marketers personalize campaigns at scale? To answer this, here’s a look at some how well-known companies are successfully using a range of different marketing personalization software solutions. No personalization, no leads.

Cost per Acquisition 119

Cost per Acquisition Personalization ROAS Paid Search Agency 119

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Single Grain

MARCH 28, 2023

There are a variety of marketing methods you can employ to promote your SaaS product , but today, we’re going to hone in on one in particular: PPC for SaaS. Get My Free SaaS PPC Marketing Plan Why PPC Is Important for SaaS PPC is a powerful digital marketing strategy that is particularly important for Software as a Service products.

Paid Content 52

Paid Content PPC Paid Search Agency Marketing Budget 52

Single Grain

JUNE 15, 2020

When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS.

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

Metadata

JANUARY 8, 2024

As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. But according to Liam, those metrics mean jack to everyone at your company who matters. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Valasys

JANUARY 2, 2020

The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Read more: Pay-Per-Click & Why You Need It Today. Consequently, PPC marketers will need to reshuffle their marketing strategies & train themselves to sustain amidst the evolving marketing trends.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

TrustRadius Marketing

MAY 30, 2018

SEO stands for search engine optimization , and SEM stands for search engine marketing. SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. Optimize copy for keyword success.

SEM 40

SEM Paid Content Cost per Acquisition SEO 40

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

AUGUST 24, 2022

The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an Advertising Agency?

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Unbounce

JULY 30, 2019

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. There’s just too much at stake not to.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Convert

SEPTEMBER 14, 2020

You are running a campaign on social media. Like testing and experimentation , UTM codes let you track the success of your marketing efforts. If you are serious about using tracking and measuring for growth, consider mastering and incorporating UTM parameters into your marketing program. UTM parameters to the rescue.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Directive Agency

NOVEMBER 8, 2018

Consistently creating content that readers love and search engines rank is no easy task. This post provides an SEO content creation checklist so that your writing can be comprehensive, engaging, and search engine optimized. Step 1: What is My Goal for the Content Piece? SEMRush Content Tool.

SEO 40

SEO Long Tail Marketing Lead Scoring Lead Ranking 40

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98