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Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

Marketing Insider Group

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. The ongoing study by Gallup found that the number of “engaged” workers, i.e. those enthusiastic about their work, is up by a whopping one point. Give employees the tools, resources, time, even recognition, that they need.

Business 352
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Outsourcing B2B Appointment Setting: Navigating Success Through Strategic Collaboration

Only B2B

Recent studies have indicated a substantial increase in appointment-to-opportunity conversion rates for companies that choose to outsource this critical function. Their teams are meticulously trained to navigate diverse industries, bringing invaluable insights and effective strategies tailored for specific sectors.

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

The study showed a broad range of attrition within specific companies in various industries. Data from Gallup indicates that managerial disrespect is an especially powerful predictor of employee attrition, and correlates strongly with the likelihood that employees have experienced harassment or discrimination in the workplace.

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How to use decision intelligence to tackle complex business challenges

Martech

In decision analysis terminology, a decision is only made after an irrevocable allocation of resources takes place. Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. You are reducing decision latency. Resistance.

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6 Things AI Still Can’t Do in the Workplace 

DAGMAR Marketing

According to this study , content that appeals to emotion can increase recognition memory. It’s one thing to predict your audience’s emotions, but it’s another to truly know and study them so you can build meaningful relationships that nurture conversions and loyalty in exchange. However, it is not a multitasker.

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Only 28% of B2B content marketers report having the technology they need

Martech

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Nearly half (48%) said their biggest challenge was problems with integrating/correlating data across multiple platforms. On the good news front, only 23% said they didn’t have the training they needed.

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How to Develop an Effective Diversity, Equity and Inclusion Program

Zoominfo

As the Society for Human Resource Management puts it, equity includes “working to eliminate barriers to fair treatment for disadvantaged groups, from the team level through systemic changes.” Host Formal Training One-and-done training doesn’t work well because the conversations stop once the training is over.