Litmus

JANUARY 24, 2024

This month, we’re chatting with Najmah Salam —designer, copywriter, strategist, and former teenage graffiti artist. Najmah Salam (she/her/hers) Marketing Alchemist at NajmahSalam.com Follow Naj on LinkedIn , Instagram and X (Twitter) What did the beginning of your time in email marketing look like? What prompted that?

Communities 87

Communities Copywriting Peer-to-peer Consulting 87

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. You may be wondering what he can teach you about landing page copywriting. Visitors would just be reading about a snazzy new watch design. “Multiple hats … love ‘em!”

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

Buffer

MARCH 18, 2019

While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined. From specific writing techniques to the psychology behind bringing your stories and captions to life , you’ll leave today’s episode with several new copywriting tactics and strategies to try. – Pete Docter.

Copywriting 77

Copywriting Urgency Marketing Social Media Storytelling 77

nDash

JANUARY 19, 2022

For our second round, we have a 30-year veteran of the life sciences industry, a former landscape designer, a financial controller, and a health & wellness coach! If you’ve struggled with these questions, then it may be time to delegate your copywriting needs to a professional. Leslie Williams. Marianne Darragh .

Copywriting 52

Copywriting Marketing Budget Creation Work Management Planning 52

Litmus

JUNE 14, 2019

In this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?” Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. On its surface, email design seems easy.

Design 72

Design Copywriting Advertising Mediums Email Campaigns 72

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. That's why we've compiled some examples of blog homepages to get you on the right track to designing the perfect blog for your readers. Design Milk. Design Milk.

Design 101

Design Examples Best Practices Microsite 101

Marketing 261

DECEMBER 28, 2020

Instilling a design brief process can make or break a design project. I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. The first mishap I chalked up to working with a “bad designer” via an online marketplace.

Template 62

Template Design Creativity Deliverability 62

Unbounce

AUGUST 4, 2021

You’re copywriting— writing for conversions. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did. Thanks to Snazzy AI , Unbounce will have AI-powered copywriting features in the future.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Stevens & Tate

MARCH 31, 2024

Modern Logo Design Trends of 2024 In branding, a compelling logo is crucial for creating a lasting impression and distinguishing your brand. Modern logo designs are essential for crafting a memorable brand image in today’s digital age. When designing a logo, prioritize simplicity, versatility, and alignment with brand values.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Litmus

MARCH 13, 2023

Samar Owais (she/her) Email Conversion Strategist and Founder at Emails Done Right Follow Samar on LinkedIn and Twitter What did the beginning of your time in email marketing look like? When I finally got the chance to work with emails, I started with email copywriting as a subcontractor for other email experts. Non-stop learning.

Communities 66

Communities VALS Copywriting eCommerce 66

BOP Design

SEPTEMBER 16, 2021

Work with an Experienced Copywriter. However, it’s unlikely any of them also have an advanced degree or experience in copywriting. Twitter, Facebook and Instagram all have paid sponsorship content, but we recommend LinkedIn sponsored campaigns for B2B thought leadership. What was the perspective? The takeaways?

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116

Convince & Convert

NOVEMBER 4, 2021

Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages. Daily jobs can consist of wading through endless hateful comments , especially on platforms like Twitter which is full of a polarized political scene. Avoid Social Customer Care Burnout.

Work Management 178

Work Management Marketing Management Communities Social Media 178

ClickZ

MAY 25, 2023

” to “ChatGPT will save marketing” to “ChatGPT will kill copywriter jobs” in less than six months. ChatGPT: finally, a tool just for copywriters… Every other marketing function has tools to help them succeed. 30-second summary: ChatGPT has gone from “What is it?” Who’s right?

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hinge Marketing

FEBRUARY 17, 2015

Now that you’re armed with these website copywriting best practices, take a look at your own professional services firm website. On Twitter+ or LinkedIn? By getting rid of unnecessary words, you not only reduce the length, but you also make the content more prevalent and easier to scan. Does your website copy pass the test?

Copywriting 48

Copywriting Marketing Websites Practices Best Practices 48

Pam Didner

OCTOBER 4, 2022

Now, let’s talk about how AI can be used in TV commercials, copywriting, and social media. Additionally, if we need someone to write content and perform copywriting duties, there are many AI writing assistant tools out there, such as Rytr, Jasper, QuillBot, and Copy.ai for copywriting. Real-life Examples of AI in Marketing.

Marketing AI 89

Marketing AI Allocation Work Management Marketing Automation Services 89

Martech Advisor

APRIL 6, 2020

For instance, an e-commerce marketer who is a conversion rate optimization (CRO) expert, needs to have a solid grasp of copywriting, design, and analytics as they’ll exactly know what to tweak to boost the conversion rate of the e-commerce store. Content Marketing and Copywriting. Digital Advertising. Miscellaneous Skills.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Onalytica B2B

SEPTEMBER 18, 2017

Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. Type & Printing & Design: beautiful books, letterpress, great fonts… (geeky s**t). or twitter: @dougkessler. Doug Kessler – Creative Director, Co-Founder, Velocity Partners Ltd. Location: London and NYC. Sourdough bread.

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Anyword

APRIL 15, 2022

AI copywriting platforms help marketers fine-tune their copy (in half the time) because most of them are designed to produce articles and other content that’s geared toward your audience’s interests. And over the last couple of years, AI has also taken the copywriting world by storm. This can be easier said than done.

Marketing AI 52

Marketing AI Copywriting Landing Pages Content 52

ClearVoice

JULY 9, 2020

Social creative designer. Social copywriter. Brands and consumers alike think of the battles led on Twitter , the surprise and delight moments with fans, and the infamous need for growing followers. Meet the social creative designer. Meet the social copywriter. Social media community manager. Social media analyst.

Social Media 110

Social Media Media Cost per Acquisition Paid Social Agency 110

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Litmus

FEBRUARY 8, 2021

So, what was your process like before you created your award-winning reusable design system? Annett: I often saw emails that were being designed in Photoshop or Illustrator, both of which are platforms that are typically used for graphic design and print. The problem with this method of designing emails is two-fold.

Template 104

Template Paid Search Agency Copywriting Design 104

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer!

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Velocity Partners

JULY 20, 2023

Every now and then, someone posts a great Twitter thread like this comparing older, more conceptual ads against their newer, info-intensive counterparts. So our copywriter Garry decided to do something different: write ads that made readers do some of the work — but also made them more tangible.

Creativity 62

Creativity Campaigns Advertising Agencies Copywriting 62

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Good balance between copy and design elements. Big blue lead in.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Pam Didner

OCTOBER 22, 2022

Buyer personas touch on everything you do, from optimizing the functionality of your website to creating a product design to developing creative concepts, appropriately casting your ads, and anything in between – well-written personas will guide you through it all. I often say knowing your customers well is a marketer’s superpower.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Note that some marketing channels lend themselves to easy cross-promotion (think: Facebook, Instagram and Twitter). Copywriting for ads, emails and landing pages.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Webbiquity

MAY 30, 2019

While the idea of creating personalized content might sound overwhelming, today’s web design and marketing automation tools make it easier to offer your audience at least some amount of tailor-made content, increasing your return on investment (ROI). Connect with him on Twitter and LinkedIn. Consider engaging content.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246

BenchmarkONE

AUGUST 14, 2019

Whether you’re interested in the technical side of email marketing, crafting copy, or the graphic design, there’s an influencer that can speak to your needs. . Tom takes to Twitter to help email marketers ensure that their emails are getting to their intended recipients. Follow Tom on Twitter. Follow Matthew on Twitter.

Email Marketing 74

Email Marketing Work Management Marketing Management First-Mover Advantage 74

Buffer

AUGUST 19, 2019

Copywriting is one of the most essential skills for a marketer to have. Consider this a crash course in copywriting for all the little things you write on social media everyday. On Twitter, you have up to 280 characters to use. What if you started with copywriting first? Good copy is everywhere!

Social Media 74

Social Media Course Copywriting Media 74

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Modern Copywriting - Udemy. Copywriting is a form of writing to persuade the audience.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

nDash

JUNE 22, 2022

I’ve since written every type of content imaginable about real estate, interior design, travel, and many other topics. Her clients include interior designers, business coaches, consultants, marketers, real estate professionals and attorneys. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Sprout Social

AUGUST 24, 2022

She explains, “I collaborate with our copywriting team to design content calendars every month, but I also create posts as they happen organically.”. All of our experts cited how important refining communication skills—including copywriting and presenting on camera—are to landing a role. Strengthen your communication skills.

Social Media 102

Social Media Work Management Marketing Management Clickthrough 102

Kabbage

NOVEMBER 9, 2016

What do they talk about: Content marketing and copywriting. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling. Also be sure to check out their #AskJessABM Twitter chat every week.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

nDash

JUNE 22, 2022

I’ve since written every type of content imaginable about real estate, interior design, travel, and many other topics. Her clients include interior designers, business coaches, consultants, marketers, real estate professionals and attorneys. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Anyword

JANUARY 21, 2022

After all, there are hundreds of different tools out there designed to make content creation easier. Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn. But that’s not all. That’s where Anyword comes in.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. Joel Klettke – Conversion Copywriter and CRO Consultant of Business Casual Copywriting. LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. Brendan Hufford- Director of SEO at Directive.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90