Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ).

Privacy Protection 85

Privacy Protection Email Marketing Privacy Work Management 85

Martech

MAY 24, 2024

Setting up an email using modules that you rearrange, add in, or drop out for different segmentation and personalization is probably just as fast these days as coding an all-image email. Even sending one personalized or segmented email for every 99 one-to-everyone messages you send is a step in the right direction.

RFP 121

RFP Deliverability Blast Campaigns Budget Programs 121

Litmus

AUGUST 2, 2021

How do we create a non-Apple open segment? Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. This reduces the reliance on just the click-through rate because not every email is designed to create a click-through.

Webinar Metrics 107

Webinar Metrics Privacy Protection Trends Privacy 107

Spiralytics

JANUARY 11, 2023

Earlier marketers used to track open rates by collecting users’ information using invisible pixels. But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Segment your email list. The Ultimate Email Marketing Trends in 2023.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Binary Demand

APRIL 19, 2024

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. Is your email designed to highlight conversion points effectively?

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Litmus

NOVEMBER 16, 2021

If not, your conversions will take a hit. Here’s what you’ll find in Email Analytics: Open rate data. Email Analytics open data includes total opens and reliable opens. Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). all on a mobile device.

Analytics 97

Analytics Email Marketing Privacy Protection Marketing & Strategy 97

Scoop.it

JANUARY 24, 2023

Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email. In the coming days, many brands will jump on this bandwagon.

Planning 83

Planning ROI Paid Search Agency Marketing & Strategy 83

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. By unifying their data, Cox Automotive can better segment its audience and deliver more personalized messaging to its customers.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Heinz Marketing

JUNE 27, 2022

Apple Mail Privacy Protection. According to Apple , with the release of iOS 15, Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when you’ve opened their email. But was it ever, really?

Privacy 96

Privacy Privacy Protection Opt-out Opt-in 96

Porch Group Media

OCTOBER 25, 2021

Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay. 2) Rethink Segmentation.

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Martech

OCTOBER 30, 2023

From here, you should be employing segmentation based on each subscriber’s level of engagement. This includes opens and clicks on specific links within your email. If you are sending too frequently, you may see a drop in your open rates. For example, everyone is talking about artificial intelligence right now.

Email Marketing 116

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 116

Navigate the Channel

JANUARY 3, 2024

Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Consider list building, list cleaning and segmentation to get the most from your list efforts. Always segment your list(s). Segmentation allows for personalized content, increasing engagement and conversion rates.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

DotDigital

JUNE 14, 2021

And while those strategies will differ by industry, sophistication, segment, and more – responsible marketers have long understood the value of a direct relationship with their customers, and email has long been the cornerstone of direct customer engagement. In essence, open rates are a vanity metric.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Litmus

SEPTEMBER 20, 2022

What is your audience/segment? Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. Our Email Analytics Survival Guide covers all the alternate KPIs you can use to measure success, aside from the open rates.

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Litmus

DECEMBER 7, 2022

By collecting first-party data , marketers will be able to use segmentation to help target and personalize their emails for maximum effect. I’m curious to see how digital marketers pivot away from subject line testing since open rates are no longer a reliable metric. Broken emails lead to less conversions.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Salesforce Marketing Cloud

APRIL 21, 2022

The movement toward consumer privacy protections is accelerating, and that’s a good thing. However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Vision6

AUGUST 23, 2021

In fact, it has the potential to increase customer engagement, conversions, and retention. Know your audience segments. With an average open rate of around 94% in Australia, SMS puts your messaging right where your audience is looking. billion annually by 2023. Want to take your campaigns to the next level?

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Salesforce Marketing Cloud

FEBRUARY 2, 2022

With these 22 new fields, you can: monitor how your emails are performing by device, client, operating system, and browser optimize engagement with deeper metrics such as bounce types, clicks by links, total clicks and opens, conversions, unsubscribes, complaints, and click event lag easily visualize, analyze, and share reports.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Porch Group Media

NOVEMBER 10, 2022

Marketers who segment email lists increase email marketing revenue by 760%. 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. HubSpot Blog Research, 2021) Personalized emails are 6 times more likely to drive conversions.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Salesforce Marketing Cloud

APRIL 15, 2024

Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success. How should you consider email open metrics? While Apple MPP and caching make an open-rate-only strategy unreliable, it’s still a huge piece of the puzzle.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard.

Budget Programs 117

Budget Programs Long Tail Marketing Ad Frequency Click Rate 117

Scoop.it

FEBRUARY 28, 2023

The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. It will mean better segmentation, hyper-personalization, and smarter automation for email marketers. Conversions are important but it is equally important to increase brand awareness and educate the readers.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Martech

JUNE 3, 2022

The main impact of these changes on email marketers is the decline of the open rate as a meaningful metric. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results. Analytics and reporting. E-commerce capabilities.

Marketing Automation Services 139

Marketing Automation Services Enterprise Management Work Management Marketing Management 139

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. We had advance warning that MPP would impact open rates, but we didn’t know when or to what extent until it happened. Consider the impact of overall engagement.

Email Marketing 85

Email Marketing Privacy Protection Open Rate Click Rate 85

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Litmus

DECEMBER 15, 2023

Customer segmentation and personalization plan ‘Customer segments’ are specific groups of your email list, and splitting up and tagging these groups helps you organize which email campaigns to send to whom. Create a list of all the customer segments you send to and what criteria you use to identify those subscribers to stay organized.

Email Marketing 94

Email Marketing Marketing Strategy Marketing & Strategy Planning 94

Litmus

JULY 20, 2021

According to our State of Email Analytics report , nearly half of brands (45%) don’t track email interactions down to conversions. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Martech

MAY 31, 2022

Marketers run into trouble when they treat lapsed or lapsing customers like email subscribers who don’t appear to open or act on emails. These are two different segments of your audience. Just seeing your emails appear in the inbox might be all the incentive they need to go directly to your site without opening the message first.

Buying Cycle 97

Buying Cycle Privacy Protection Click Rate Act-On 97

Martech

MARCH 30, 2022

It lays out what you think might happen and guides your choices for variables, testing segments, success metrics and even how to use the results. Using the wrong conversion calculation. We want to understand how well our email converted, so we need to use “transactions/emails delivered” to calculate our conversion.

Multivariate analysis 105

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 105

Scoop.it

NOVEMBER 3, 2022

A protip would be to create a sense of urgency by adding a countdown timer to get instant conversions. Segment the lists with advanced parameters. You can use different tools to facilitate the segmentation strategy. There are six segmentation possibilities to get maximum conversions during the Holidays.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Click-through rate (CTR) is the percentage of email recipients who not only opened your email but also clicked on at least one of the links in the email. Are they growing?

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Outgrow

JUNE 15, 2022

To achieve that, however, you first need to meticulously segment your email lists. Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. Here’s how it looks. With MPP in effect: 1. Wrapping It Up.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Litmus

APRIL 4, 2024

Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. “A On top of that, Nicholas says many people don’t realize that open rates can be inflated by bots.

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98

Convert

APRIL 12, 2022

Jonny Longden, Conversion Director at Journey Further, recommends asking yourself one question: What is the smallest/simplest thing we can test to start to prove this and to learn about it? On the off chance you get some conversions, be prepared to deal with discrepancies between the Ad Manager and your Shopify backend.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Jonny Longden, Conversion Director at Journey Further, recommends asking yourself one question: What is the smallest/simplest thing we can test to start to prove this and to learn about it? On the off chance you get some conversions, be prepared to deal with discrepancies between the Ad Manager and your Shopify backend.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52