Optimize your Marketing Qualified Leads (MQLs) Strategy and Close More Sales
Only B2B
APRIL 10, 2024
MQL sits at the intersection of marketing and sales. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. Ensuring you attract leads with a genuine buying intent is crucial for successful conversion.
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