Brandpoint

MARCH 31, 2020

Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites. Owned Media is all the content you create.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? What are online reputation monitoring tools? Linking it all together with a reputation monitoring tool Realistically, businesses can’t track each and every digital conversation manually. These pros and cons could inspire future content, product features and more.

Marketing AI 90

Marketing AI Work Management Marketing Management Business 90

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Content Standard

JANUARY 25, 2018

Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content. We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. If you want to learn what your company’s average B2B sales cycle is, use this tool from GeckoBoard. Digital marketing should be a part of your organization’s regular and ongoing strategy.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Convince & Convert

JUNE 29, 2010

First, that our default state as a species is to create and share and collaborate, and we are just now moving back toward normalcy, aided by the vast increase in content creation and sharing mechanisms. Second, that making collaboration more convenient will inexorably cause it to become more commonplace. link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Scoop.it

APRIL 4, 2019

Enterprise brings these challenges to an end and helps everyone in your company to streamline this process with features such as: Automated content discovery. You can add important sources through RSS feeds and social media monitoring. Engaging, dedicated content hubs. With Scoop.it Use Case #1: Fuel Your Public Relations Team.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

Press 101

Press Distribution PR Public Relations 101

Martech Advisor

AUGUST 21, 2019

It’s time to think of ourselves as project managers and adopt project management tools and processes to succeed. And for marketers, the ability to quickly link tools, like marketing automation, work management, and analytics software to a central workstream collaboration app is a productivity boost.

Work Management 58

Work Management Marketing Management Resource Management Marketing Automation Services 58

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. This next tool might be the key to a successful digital PR campaign.” Why do you want to test the tool? Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

AUGUST 20, 2013

Head over to the Google Keyword Popularity Tool and invest some time in keyword research to better understand which keywords drive the most traffic. If you can’t convert them to subscribers via email or RSS and/or they aren’t seeing your new posts show up on social media, odds are good that they won’t think to return to your site.

SEO 161

SEO Keywords RSS Adwords 161

RebelMouse

FEBRUARY 13, 2019

Bring Together All Your Enterprise Content — Social/Blog. Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Elegant Management of PR and News. Match Content With Conversion.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Bring Together All Your Enterprise Content — Social/Blog. Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Elegant Management of PR and News. Match Content With Conversion.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies Bring Together All Your Enterprise Content — Social/Blog Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Webbiquity

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss.

Social Media 100

Social Media Media Digg PR 100

Biznology

DECEMBER 4, 2012

I chose to use Drupal, which is a Content Management System (CMS) which, I guess, is similar to WordPress, though known less for being a blogging platform than a content platform. So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

MAY 4, 2010

Blogging and Twittering work together synergystically; writing quality blog content, then tweeting about it, can help increase both your relevant Twitter following and blog readership. Create “linkable&# content. The best way to obtain links is to attract them naturally, by writing link-worthy content. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

B2B Marketing Savvy

SEPTEMBER 21, 2009

(Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. If there are topics you’d like us to explore, please forward suggestions. . A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like.

Social Media 40

Social Media Twitter Research Media 40

B2B Marketing Savvy

JULY 28, 2009

Twitter Deivers A PR Gem Email Scoop. Read time: 3 minutes) I’ll try not to boil the “tool&# ocean. Tool Sites for name checking, branding: Who owns your brand in today’s social media landscape? These tools will allow you to quickly check. Twitnest : Just one way cool/way fun tool. Knowem.com.

Tools 40

Tools RSS Statistics Digg 40

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Optimize content. Newsletters.

Public Relations 48

Public Relations Tips B2B RSS 48

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. agencies, you should be experimenting with this too).

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MAY 10, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. ” To get the individual tax professionals active in the social sphere, H&R Block has developed a tool with Expion called the Social Activator. Listen Now . Find us on iTunes: [link].

Social Media 143

Social Media Activities Media Skype 143

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Is anyone out there?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Radian6 (Salesforce) URL: Radian6.com MediaPRO Community. SEARCH FOLIO: Search. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. It’s also important if we’re going to stop talking so much about the tools and start talking more about what to do with them. Search tools can help you mine that data.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Biznology

SEPTEMBER 21, 2016

The day we rolled into New Orleans, I realized that social media was not only a promotional vehicle, but a powerful storytelling tool in itself. WGBH is such a powerhouse of both content and talent; people are able to move around within the building and really figure out where they fit. It’s an extremely fast-moving industry.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Certainly, there is a benefit to creating content on a daily basis. To continue invigorating your content, you have to always be recruiting new voices.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Convince & Convert

JUNE 17, 2010

They're bots and goofballs who followed you using one of the tools you alluded to. I once calculated time spent blogging vs. number of RSS subscribers. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. As an attendee the question is whether the content will be good. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

ClearVoice

DECEMBER 19, 2018

Content distribution helps brands share and spread content to their audiences and beyond. Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO. We’re living through a content explosion.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Webbiquity

MAY 11, 2017

Most of the posts so far in this series on the best online business tools have addressed marketing functions. But there’s virtually no business process, no matter how narrow, that can’t be improved by technology—as demonstrated by the tools here. Also the go to tool to collaborate with a team.” 1) Copyscape.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Marketing Management Software 214

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120